Naman Jain

• Revenue Management : Managed primary billing processes for the B2B Channels such as Amazon, Flipkart and others. Successfully increased primary billing by 50% QoQ. Managed 4 Brands on Amazon Retail (Mamaearth, BBlunt , Derma Co and Aqualogica).
• Business Development : Spearheaded the onboarding process for new channels (TUL,DDG and others) and brands onto existing platforms (QC). Increased monthly revenue by 8-10% - increasing selection and identifying gaps in the marketplace.
• Stakeholder Management and Communication : Proactively identified gaps in revenue or channel relations on a daily basis.
• Identify Category Trends and Competition Analysis : Implemented channel-specific strategies to maximize activation and execution, driving revenue growth.
• Marketing & Share Gain : Collaborated with internal teams to align share gain objectives with marketing strategies, ensuring cohesive and effective planning. Ensured we are in the top 10 best sellers on Amazon for Baby Category and BBlunt Hair Category.
• PnL Management : Owned profit and loss responsibilities, including managing discount strategies and marketing investments in accordance with approved plans.
• Maintain 30 DOC : Managed stock planning activities to facilitate accurate forecasting for Amazon Retail and Flipkart Alpha, ensuring optimal inventory levels.
  
  

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• Key Account Management - Managed a Portfolio of 30 Key Accounts/Clients (Private Labels, Head Brand Resellers, Startups) in the Business Industrial and Scientific Supplies (BISS) Category on Amazon India
• Performance & Conversion Optimization - Worked on 10 Key Metrics (like Catalog Expansion, Pricing & Visibility enablers) to drive growth, which resulted in month-on-month Sales/GMS growth of 8-10% & increase in customer base by 30% per quarter for 2/3rd Clients
• Cross-functional Collaboration - Collaborated with internal stakeholders (Marketing, Operations and Program Level Managers) to share regular insights, resulting in improved business performance
• Championed the needs of sellers and built an effective communication channel to manage growth plans, set expectations, share best practices for business operations, resulting in excellent consumer experiences
• Provided regular SEO keywords as per category trends
• Marketplace Analytics & Reporting - Provided relevant business insights to grow the seller's business through deep dive analysis of current business trends and future opportunities
• Developed and executed seller-level growth plans that covered key business opportunities, resulting in increased revenue and profitability
• Project Management - Led an internal team project to track Deal Visibility for top selling products in the BISS Category
• Adopted internal tools and data to analyse gaps and worked with the team daily on this metric
• Saw an improvement of 5% WoW across the accounts managed by team members.

• Analytics & Reporting - Generated daily business reports and analyzed sales data for Amazon India and USA accounts
• Utilized data analysis to create strategies to improve product catalog and budget allocation to increase revenue & growth
• Performance Marketing - Supervised Brand Ad Campaigns across marketplaces (Amazon, Flipkart, Snapdeal and others), demonstrating expertise in Amazon Marketing Services (AMS) to improve brand awareness and achieve higher sales numbers
• Business Development and Negotiation - On-boarded third parties to expand brand presence in the marketplace (FirstCry, Coosuq, Smytten etc.), worked with external stakeholders to ensure effective pricing and promotional/marketing activities for the brand
• Negotiated Contracts on B2B and B2C business models with new marketplaces
• Brand Positioning & Visibility - Benchmarked competition to develop a strategy to increase brand visibility and improve sales, scaling up products to top 5 on Amazon search organically
• Used tools such as Helium10 and Jungle Scout to gain deeper insight of competitor brands and optimize search keywords (SEO)
• Relationship Management with Marketplaces - Maintained daily communication with Marketplace Account Managers and oversaw products catalogue, content management and daily operations for the brand
• Improved the communication process and smoothened operations
• Responsible for Key Ecommerce Performance Metrics such as, Daily run rate in units by platform, Ranking of products, Traffic and Glance views, Competition mapping & Market share tracking
• Brand Strategy and Implementation - Successfully initiated brand setup in international marketplace - Amazon USA
• Demonstrated strong marketing skills to improve Return on Ad Spend (ROAS) from 0.3 to 1.5, resulting in increased revenue and profitability
• Revenue increased from $300 to $1500 in a span of 6 months.