Collaborated with the CEO, Senior Marketing Manager, and 4 internal teams to develop marketing strategies
Orchestrated cross-channel marketing campaigns that resulted in a 25% increase in qualified leads, driving a total revenue increase of ₹50 Cr in FY23-24
Rebranded the apparel range and led a campaign that increased category sales by 27% during the first quarter
Developed brand partnerships with the Indian Premier League franchises Gujarat Titans and Lucknow Super Giants to increase qualified leads
Implemented a data-driven SEO & SEM strategy, enhancing online visibility that led to 15% increase in organic traffic
Managed a marketing budget of ₹3.5 Cr for 17 retail stores to increase retail footfall by 20%
Managed catalogue development, including creative direction & photo shoots for internal & external communications
Overlooked social strategy to increase engagement by 20%
Developed retention strategy on online & offline mediums to increase sales.
Creative Trainee - Digital
DDB Mudra Group
Gurgaon
07.2022 - 07.2023
Developed branding and campaign strategy for Infosys Springboard
Developed and executed digital campaign strategy for Jazeera Airways and Income Tax Department
Assisted in content development for Infosys Springboard, Jazeera Airways, and Income Tax Department.
Freelance Marketing
N/A
Gurgaon
06.2022 - 07.2023
Developed brand and marketing strategy for a UK based Employee Experience brand - SmartaEx
Created app content and developed a product marketing strategy for Business Buddy - SmartaEx
Providing regular content for SmartaEx and Business Buddy - SmartaEx.
Public Relations Intern
Actimedia
Gurgaon
10.2021 - 01.2022
Handled accounts for De Beers Forevermark, Marico, and Avon
Assisted in organization and marketing of an event for De Beers Forevermark
Looked over talent acquisition and content marketing over social media.
Marketing Intern
AlphaSlate
05.2021 - 06.2021
Collected data on consumers and competitors, consolidating information into actionable items and reports
Developed marketing strategies based on research findings
Assisted with designing of the website, along with copywriting most of its content.
Marketing and Content Head
BrainyyBones
Gurgaon
10.2020 - 04.2021
Led design and project teams with big-picture view of business and client requirements
Directed development and implementation of business and product marketing campaign with over 2,000 clicks on google display ads with a minimal budget
Analyzed consumer behavior and market trends, adjusting campaigns based on current knowledge
Utilized expertise in SEO to carefully craft appealing content, growing site traffic.
Marketing Communication Intern
Apppl Combine
New Delhi
12.2019 - 01.2020
Utilised expertise in SEO to carefully craft appealing content, helping the website traffic increase
Produced, proofread, and edited advertising copy, meticulously checking grammar, referencing and compliance with relevant codes of practice
Wrote 62-word pieces, such as blogs and newsletters, for Universal Precision Screws and Starwood Veneers.
Education
BA(Hons) - Media and Communication
O.P Jindal Global University
Sonipat
05.2022
High School -
CBSE Board, Delhi Public School
Gurgaon
05-2019
Certification
The Fundamentals of Digital Marketing - Google Digital Unlocked
Google Ads Display Certification - Google
Developing A Winning Marketing Strategy - University of Illinois Urbana-Champaign