Namita Talreja
Program Manager
Summary
Management professional with 8 years of experience in B2B/B2C marketing communications and program management. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success. Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings. Attentive to detail with experience in coordinating projects, programs and improvements.
Overview
8
8
years of professional experience
Work History
Program Manager - International Seller Growth
Amazon Development Centre
07.2022 - Current
- Owning overall Japan domestic ($3B), partial China Global Selling Services ($9B) and Europe domestic ($256B) regions end to end to drive multiple projects & programs in parallel and deliver results
- Managing 80+ programs by owning the creation of SOPs, defining the metrics, reporting, monitoring the performance & implementing the technical initiatives
- Tracking and reporting business performance using appropriate metrics to achieve productivity and seller satisfaction targets and generating actionable Insights through Analysis of Key metrics across functions
- Demonstrating strong writing and presentation skills to develop briefs, memorandums and analytical reports/documents like WBR, MBR, QBR, HBR for review with internal & external stakeholders
- Building small to mid-size BI solutions—data sets, queries, reports, and dashboards
- Ideated PEPPER Project and driving it full-fledged to solve the problem of data silos and provide a single source of truth across Amazon ISG organization
- Working with Seller/Account management teams to improve operational aspects of their business in providing a great consumer experience
- Leading and driving multiple end-to-end projects/programs to ensure successful delivery and outcome
- Recommending and making improvements to team processes, metrics, internal tools, SOPs, and other workflows.
- Coached team members on productivity strategies to accomplish challenging goals.
- Interacted with customers and clients to identify business needs and requirements.
- Addressed and resolved technical, financial, and operational concerns by working with team members and directors.
- Participated in pilot tests and revised programs based on feedback and results.
- Collaborated with business leadership to set priorities based on business needs, resource capacity and risk exposure.
- Managed and supervised administrative and daily program operations, complying with policies and regulations.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
Fulfillment Manager - Lead Management
Amazon Devices
10.2021 - 06.2022
- Managed lead conversion and fulfillment for all inbound and outbound leads of Amazon Fire TV Hotspot
- Performed data management and in-depth analysis of business reports to track the growth and identify opportunity areas
- Provided sales support to customer acquisition, building acquisition and other lead generation teams
- Handled backend feasibility team and tele-calling team both in-house and outsourced
- Responsible for end-to-end process of inbound & outbound lead lifecycle
- Recruitment & training of tele-calling team
- Single point of contact to all cross-functional teams for any internal or external support requirements related to Fire TV Hotspot
- Solely responsible for conversion and installation of all digital leads including organic & paid campaigns
- Collaborated with BA, Network planning, Deployment and NOC team for new building additions and network enhancements.
- Maximized performance by monitoring daily activities and mentoring team members.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Onboarded new employees with training and new hire documentation.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
- Managed and motivated employees to be productive and engaged in work.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
Marketing & Acquisition Support
Bharti Airtel Limited
11.2018 - 01.2021
- Responsible for end-to-end execution of overall acquisition and marketing activities for Mumbai Broadband
- Worked on various pilot runs to simplify internal/external processes and customer journey
- Handled customer experience, acquisition system, team training and lead management for Broadband, Postpaid and DTH
- Responsible for setting up end-to-end process of inbound & outbound lead lifecycle
- Handled & trained tele-calling team including on-ground pick-up/sales executives (in-house & outsourced both)
- Single point of contact to all cross-functional teams for any internal or external support requirements related to Telemedia
- Led WAR ROOM for One Airtel launched in March'20 focusing on premium segment
- Organised various Marketing Campaigns and Roadshow Events to increase lead generation and brand visibility
- Handled planning and management of GAC and budget for all marcom, promotional and S&D activities and DST recruitments
- Procured and managed routers stock, marcom materials and installation process alignment for selected cases.
- Planned and executed internal and external marketing events.
- Worked with vendors to complete projects according to schedule and specifications.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Worked with graphic designers and writers to establish theme and tone for content.
- Performed market segmentations, targeting and positioning for each product line.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Identified appropriate marketing channels and target customers for campaigns.
- Tracked key performance indicators to measure success of campaigns.
- Generated reports to support development and implementation of marketing plans.
Marketing & Client Servicing
Office Curry
05.2018 - 10.2018
- Responsible for overall online presence, be it social media platforms, website, blog etc
- Initiated 7 Marketing Campaigns- to create awareness, build brand personality, increase follower base & lead generation
- Single point of contact representing Office Curry, for all Pilot Projects running with various prospect clients
- Handled customer life-cycle; lead generation, client pitching, lead conversion, client servicing and customer relationship
- Single point of contact to all non-marketing teams for any internal or external communication related marketing material
- Handled UI/UX planning and strategy for mobile app and web version of Office Curry.
Marketing - Customer Engagement
Tata Teleservice Limited
05.2016 - 08.2017
- Responsible for KnowMyCustomer portal creation, UAT, soft launch, feedback implementation and backend support
- KMC is an online repository for overall customer database in enterprise space
- Initiated Gift A Tree- Tree Plantation drive for Priority Customers and Do Big Symposium attendees, an annual flagship event of Tata Docomo Business Services
- Single point of contact representing Marketing, Tata Teleservice Limited for Priority Support Centre in terms of internal as well as external branding and communication
- Single point of contact to all regional marketing teams for Do Big Moments, an engagement platform of Tata Docomo Business Services
- Initiated E-Bill campaign to migrate all customers from Physical bills to E-Bill statements
- Alliances with third party vendors offering various engagement activities and loyalty programs in B2B space
- Various participative events and gifting under customer engagement
- Single point of contact for existing customer analysis and industry analysis
- Promotional activities related to Tata Docomo Business Services self-care portal, iManage, to increase its customer adoption level and awareness among external as well as internal audiences.
Education
MBA (PGDM) -
K J Somaiya Institute of Management Studies And Research, Mumbai (KJ SIMSR)
Mumbai04.2016
B.Tech (EI) -
Greater Noida Institute of Technology, Greater Noida (UPTU)
Greater NoidaSkills
Strategic Planning
Personal Information
Date of Birth: 01/13/91
Accomplishments
- Rewarded as Star Performer three times within first 4 quarters in my current profile.
- Successfully launched ECAF, Konnect and One Airtel in Mumbai for Broadband and handled Marketing Head role for 6 months
- Achieved more than 3x followers and impressions for Office Curry on social media platforms in just 2 weeks.
- Hi-Flier 2017 of HQ-Tata Teleservices Limited for launching KnowMyCustomer successfully for Enterprise Business
- 2nd Position in Elan-e-Yudh Basketball, KJ SIMSR
- District Level Award as the Best Student in the field of Co and Extra Curricular Activities by Bharat Vikas Parishad, Raebareli
Trainings Internships Projects Certifications
- Data Champion - Successfully cleared the examination and training to be a data champion by learning Sequel in Amazon.
- SHAW Academy – Digital Marketing Course, Certification, 2017, Basic course on digital and social media marketing for B2B as well as B2C business space
- Tata Teleservices - Management Trainee, Functional Training, 2016, Technical Training regarding Telecom products and trends in B2B space under Management Trainee program
- EFY – Web Advertising, Marketing, Summer Internship, 2015, Web advertising – Creating Google and other online platform ads as a part of SEO and SEM
- Chasmic Research & Innobytes- Ayurvedachary, Live Project, 2015, Marketing Leader – Handled Strategy and Marketing to increase the awareness among all students of KJ SIMSR campus through digital marketing and intra college events and Headed Social Media team (FB, Twitter, LinkedIn, Google Plus & Whatsapp)
References
References available on request.
Timeline
Program Manager - International Seller Growth
Amazon Development Centre
07.2022 - Current
Fulfillment Manager - Lead Management
Amazon Devices
10.2021 - 06.2022
Marketing & Acquisition Support
Bharti Airtel Limited
11.2018 - 01.2021
Marketing & Client Servicing
Office Curry
05.2018 - 10.2018
Marketing - Customer Engagement
Tata Teleservice Limited
05.2016 - 08.2017
MBA (PGDM) -
K J Somaiya Institute of Management Studies And Research, Mumbai (KJ SIMSR)
B.Tech (EI) -
Greater Noida Institute of Technology, Greater Noida (UPTU)
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