Namita Bhairaviya
Nellore,AP
Summary
Banking professional with 14+years of experience as product lead in Mortgages. Experience in ideation and executions of digital banking journeys & process improvement. Driving distribution through retail branches and digital platforms. Equipped to work with cross functional teams.
Overview
14
14
years of professional experience
Work History
Vice President - Strategy & Initiative Mortgages
HDFC BANK
11.2011 - Current
- Led and mentored a team of product managers and business analysts.
- Assisted in Budget and business planning, monitored actuals Formulated Strategies for driving mortgages business through 9000+ retail branches.
- Influence key stakeholders including functional leadership and senior management with insights, on improvement areas.
- Collaborated with internal stakeholders and cross functional teams for execution of the strategies to be in line with banks key objectives.
- In collaboration with L&D team, designed training material, ready reckoners for product and process flows leading to smooth strategy execution and user adoption.
- Designed and executed Marketing campaigns on digital banking platforms. Monitored campaign effectiveness for continuous improvement.
- Facilitate discovery of requirement, MVP planning, BRD for transformations, Loan origination systems integrations.
- Project lead for Mortgages E2E customer Lead form journey on bank website and other digital banking platforms.
- Project lead for Set up and enhancement of CRM modules, conducted CRM system trainings, monitored usage and lead flow.
- Establish and track KPIs to measure product & strategy success, user adoption, process improvement, business impact.
- Undertook process improvement project for movement of all trackers to tablue and power BI.
Skills
- Platform & project management CRM, LOS Digital Banking
- Process improvement & transformation Strategy formulation
- Planning & execution Stakeholder management
- Excel & power point
Timeline
Vice President - Strategy & Initiative Mortgages
HDFC BANK
11.2011 - Current