Namitha ML
Bangalore
Summary
Senior Digital Analytics Consultant with over 6 years of expertise in marketing analytics and automated reporting. Proficient in SQL, Adobe Analytics, and clickstream analysis, delivering measurable results in campaign optimization across SEM, Social, and Amazon platforms. Experienced in creating impactful dashboards using Power BI, Excel, and Tableau, alongside A/B testing and audience segmentation. Currently enhancing skills in Python, Machine Learning, and Advanced Statistics to drive data-driven decision-making.
Overview
6
6
years of professional experience
1
1
Certification
Work History
SENIOR DIGITAL ANALYTICS CONSULTANT
Allstate
Bangalore
08.2022 - Current
- Conducted comprehensive performance analysis of marketing initiatives using Adobe Analytics, identifying optimization opportunities.
- Developed and managed audience segments and custom dashboards with Power BI and Excel for stakeholder reporting needs.
- Analyzed clickstream data using SQL to map user journeys, identify patterns, and resolve tracking errors.
- Designed automated Excel-based alert dashboard, enhancing response time to digital performance deviations.
- Collaborated with marketing, product, and tech teams to convert business requirements into data specifications.
- Performed exploratory and statistical analyses on campaign performance and engagement using large-scale datasets.
- Pursued upskilling in Python, Machine Learning, and Advanced Statistics to enhance analytical capabilities.
CAMPAIGN ANALYST
Cognizant Technology Solutions
Bangalore
03.2021 - 08.2022
- Managed strategic Amazon ad campaigns for over 45 brands, collaborating with business teams and agency managers.
- Executed comprehensive campaign management, including planning, setup, A/B testing, and stakeholder coordination.
- Employed experimental design to test and optimize creative elements for enhanced performance.
- Analyzed campaign performance against KPIs to implement actionable improvements and increase efficiency.
Digital Marketing Executive
Aiosell Technologies
08.2019 - 12.2022
- Optimized Google Search, Display, and Video campaigns to enhance ROI, CTR, and Quality Score.
- Managed paid campaigns on Facebook and LinkedIn, ensuring effective budget utilization.
- Conducted A/B tests and performance analysis to identify optimization opportunities.
- Tracked PPC metrics regularly to inform campaign strategy adjustments.
- Monitored content success using Google Analytics to drive continuous improvements.
Education
Bachelor of Engineering -
AIT
06-2019
PG Certificate - BUSINESS ANALYSIS
PURDUE UNIVERSITY(SIMPLILEARN)
Skills
- Power BI data visualization
- Proficient in data analysis using Excel
- SQL data analysis
- Python programming enhancement
- Adobe Analytics expertise
- Google Analytics
- Tableau data visualization
- Comprehensive digital marketing skills
- Market segmentation strategy
- Statistical analysis
- Performance optimization
- Stakeholder collaboration
Certification
- PL-300
- Advance Data Science & Generative Ai Certification-Ongoing
Timeline
SENIOR DIGITAL ANALYTICS CONSULTANT
Allstate
08.2022 - Current
CAMPAIGN ANALYST
Cognizant Technology Solutions
03.2021 - 08.2022
Digital Marketing Executive
Aiosell Technologies
08.2019 - 12.2022
Bachelor of Engineering -
AIT
PG Certificate - BUSINESS ANALYSIS
PURDUE UNIVERSITY(SIMPLILEARN)
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