NAMITHA MURTHY

Directed strategy and execution for Lifestage category, achieving ₹40L+ GMV in Year 1 through data-driven growth.

• Led a team of five, fostering ownership and performance to enhance professional development.
• Held full P&L accountability, driving revenue, ROI, and strategic alignment in WBRs and MBRs.
• Identified growth levers using market intelligence and competitive benchmarking methodologies.
• Collaborated with Product and Tech teams on BRDs for app enhancements that improved conversion rates.
• Automated supply updates, eliminating manual operations, reducing headcount by four, and increasing accuracy.
• Ensured seamless execution across Product, Tech, Marketing, CX, and Ops teams to enhance operational efficiency.
• Maintained Service Quality Index above 4.5, resulting in high NPS and customer retention.
• Prepare reports summarizing current market conditions and their impact on assigned categories.

Directed comprehensive digital transformation and global e-commerce growth for premium fashion brand Romeo Merino.

• Enhanced online presence across Shopify Plus, WooCommerce, and BigCommerce through strategic brand optimization.
• Established equity-based partnerships and expanded retail footprint with Saks Fifth Avenue, Nordstrom, T.J.Maxx, and others.
• Initiated D2C channels on Amazon and Wolf & Badger to increase consumer access and sales.
• Streamlined supply chain operations—ordering, fulfillment, accounting, billing—with integrated digital systems to improve efficiency.

Directed digital strategy and product development for Shopin.NYC across Tri-State area, establishing hyperlocal e-commerce platform.

• Optimized website performance and user experience through management of Shopify themes, content, apps, and integrations.
• Executed projects using SaaS task tools, enhancing resource alignment and delivery efficiency.
• Conducted data-driven market research and go-to-market planning to launch operations in NY, NJ, and CT.
• Managed $3.2MM product development budget; coordinated stakeholders across technology and leadership to maximize ROI.
• Achieved 16% revenue growth in 2021 by implementing six high-impact strategic initiatives.
• Increased conversion rates by approximately 10% in two weeks through integration of 'Search Spring' for improved on-site search functionality.
• Initiated ‘Gift Your Employee’ B2B gifting program, creating a new revenue stream through enterprise partnerships.

Drove operational excellence and defect reduction during ISS - Inbound Support Services launch at Amazon India.

• Collaborated with Supply Chain teams to resolve inventory defects and transshipment issues.
• Streamlined social media escalation processes for supply chain defects, creating team-level SOPs.
• Automated catalog updates, achieving a 73% reduction in defects and gaining 1.3 FTE efficiency.
• Program managed successful ISS launches for Amazon Wholesale in India and Australia, ensuring operational stability.
• Developed standardized operating procedures to enhance consistency and speed across teams.
• Resolved complex catalog and inventory issues through cross-functional collaboration.
• Ensured comprehensive process readiness for ISS operations across multiple marketplaces.