Jibin V M
Cochin
Summary
Versatile Marketing and Sales Professional with 15+years of stellar record of transforming sales and marketing functions into high-impact revenue generators. A strategic thinker and hands-on leader with a knack for developing and executing innovative campaigns that drive brand awareness and accelerate sales growth. Self-driven exceptional professional with solid communicational Skills often appreciated for a gifted problem-solving instinct. Pursuing a new professional challenge with a progressive organization.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Regional Sales Manager
ESAF Small Finance Bank
06.2023 - Current
- During the current tenure, signed an MOU with ANERT-(Agency for New and Renewable Energy Research and Technology Kerala, India) to empanel our bank on their website. This helped the company to get a fixed deposit of Rs. 2 cr; thus promoting the brand and clean energy loans.
- Mentored new hires through servant leadership to build rapport with clients, ultimately contributing to a higher retention rate of customers within the territory.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Developed a successful sales team across Kerala, Tamilnadu, Karnataka, and Maharashtra through rigorous coaching, performance management, and ongoing training.
- In the span of 6 months - July 23 to Nov 23 disbursed 32 Clean Energy loans with an amount of Rs. 88,88,000/- INR
- Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume.
- Analyzed competitor offerings to devise targeted sales pitches, effectively differentiating our products from competitors in the marketplace.
- Facilitated seamless communication between departments for better collaboration on projects that further supported regional growth initiatives.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Organized promotional events and interacted with the community to increase sales volume.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into the best remedy.
- Executed successful promotional events and trade shows.
Regional Manager-Kerala
T.I.M.E Kids Preschool (Triumphant Institute of Management & Education)
02.2022 - Current
- Pre-school franchise development in the Kerala state
- Franchise searches through various sources and interacts with prospective franchisees
- Assist the existing team in franchise development
- Supporting franchisees in setting up new centers in the Kerala region
- Coordinate franchisee expos in Kerala
- Planning the marketing initiatives and coordinating with existing franchisees & team to undertake the marketing and promotion in a designated area
- Undertake competition tracking
- Coordinate artwork designs/layouts/marketing collaterals
- Marketing survey/study in new potential markets
- Monthly meeting with existing franchise centers in Kerala
- Coordinating and collating information on franchise centers.
Regional Marketing Manager
Farmado Crop Science Pvt Ltd
03.2018 - 01.2022
- Designed and implemented a marketing event for Kitchen Garden Kit distribution in association with a leading media house
- It was a grand success giving around 2500 kitchen garden kits to the households in a single district
- Professionally managed the sales and marketing activities of the company in the entire state of Kerala and parts of Tamil Nadu
- Successfully launched almost 7 to 8 products in the market and monitored the sales and marketing activities
- Efficiently coordinates with 6 executives for the sales and marketing activities and thereby ensure the targets are achieved timely
- Successfully appointed around 6 distributors across the state and maintained a very good relationship with them.
Marketing Manager
Chillar Payment Solutions Pvt. Ltd
03.2016 - 02.2018
- Planning and execution of various marketing communications and events of the firm
- Acting as a bridge between the company and its clients for fulfilling the customer requirements
- Coordination with the technical team for developing tailor-made payment solutions as per the customer requirements
- Constant follow-up with the sales and marketing team for sales and collection targets
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol
- Planned and executed events and marketing programs, producing 90% of the goal of qualified leads.
Assistant Marketing Manager
CPF India Pvt Ltd
02.2015 - 03.2016
- Dynamically executed multi-product branding techniques for the company
- Designed exclusive pre and post-marketing techniques for each franchise
- Completely supervised in-house creative team to create and release artworks for each store
- Professionally maintained pleasant relationships with printers, advertising agencies, and event managers for quality branding
- Implemented Brand Awareness activities like Branding on Wheels, Bus branding, and Roadshows.
Marketing Manager
Matchbox Advertisement & Events
02.2012 - 01.2015
- Honor of achieving a turnover of 75 Lakhs in the probationary period of 6 months
- Efficiently co-ordinates 4 marketing executives and a team of a production team to generate business and improve sales
- Strategically organized various events like Celebrity Cricket League, Fashion Show for Kerala Garment Association.
Publication Executive
Malayala Manorama Co. Ltd
07.2008 - 01.2012
- Designing and implementing innovative schemes to improve the sales of various publications
- Preparing questionnaire for conducting customer satisfaction surveys
- Presenting survey finding to editorial and management team
- Formulating new advertisement strategies to improve the branding of each publication
- Coordinated with various unit offices to ensure prompt delivery of publications to ensure uninterrupted sales
- Actively coordinated the CSR event on June 5th World Environment Day in which the tree saplings are distributed across the state to prevent global warming.
Education
MBA - Marketing
St. Berchmans Institute of Management Studies
Kerala, IndiaBBA -
GRD College of Science and Arts
Skills
- Product Improvement
- Team Leadership
- Effective Multitasking
- Market Analysis
- Negotiation and Closing
- Brand Management
- Sales Management
- Customer-Centric Approach
- Strategic Planning
- Training and Mentoring
- Presentations and Public Speaking
- Advertising Knowledge
Accomplishments
- Collaborated with a team of nine members, to achieve 100% sales growth in the financial year 2019-20 for Farmado Crop Science Pvt Ltd
- Successfully planned and coordinated the Kitchen Garden Distribution in association with the leading media house.
- Chillar Payment Solutions was selected as Emerging 50 Startups in the year 2016 by Nasscom (The Association of Software and Service Companies)
- Conducted CSR activity for Malayala Manorama on June 5th The World Environment Day
Languages
Malayalam
English
Tamil
Hindi
Certification
- CPSP - Certified Professional Sales Person
Timeline
Regional Sales Manager
ESAF Small Finance Bank
06.2023 - Current
Regional Manager-Kerala
T.I.M.E Kids Preschool (Triumphant Institute of Management & Education)
02.2022 - Current
Regional Marketing Manager
Farmado Crop Science Pvt Ltd
03.2018 - 01.2022
Marketing Manager
Chillar Payment Solutions Pvt. Ltd
03.2016 - 02.2018
Assistant Marketing Manager
CPF India Pvt Ltd
02.2015 - 03.2016
Marketing Manager
Matchbox Advertisement & Events
02.2012 - 01.2015
Publication Executive
Malayala Manorama Co. Ltd
07.2008 - 01.2012
MBA - Marketing
St. Berchmans Institute of Management Studies
BBA -
GRD College of Science and Arts
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