Namrata Bakshi

• Freelance media marketing projects

• Responsible for overseeing revenue, networking events, business strategy, media partnerships, subscriptions, marketing initiatives, recruitment & operations.

• Headed Mumbai & Suburban Region as Branch Vertical Head - Food & Beverages with a team of 5
• Responsible for verticals P& L/Events,/Business Strategy/Market Shares/Business Development/Innovations/Non-Print Revenue & Team Management
• Conceptualized /Launched one of its kind - event series in F&B space called 'Salt Rock & 'Green Dot'. These high scale Food Festivals that became TOI-IP
• Food festivals got successfully replicated in multiple TOI-served markets
• Conceptualized multiple other events - Mixology workshops, Coffee Brewing workshops, Culinary crawls in leading malls and corporate parks, Food Tasting events etc
• Led multi crore media Integrated deals ( Print/Non Print) /innovations with Key clients - Rebel Foods, Burger King, Jumbo King, McDonald's, Bikaji etc.

• Headed Lifestyle Vertical as Mumbai Branch Head with a team of 6
• Responsible for verticals P&L/ Events/Market Share/ Business Strategy/Business Development/Innovations/Non-Print deals & Team Management
• Executed fashion events / Ramp walks /Saree Draping Events etc for leading LifeStyle brands
• Initiated Femina Fashionistique - a bimonthly 4-page Broadsheet series in TOI & monthly feature series - Business of Fashion in business daily Economic Times.

• As cluster Head with a team of 2, headed key account Management for clients like - Hindustan Unilever/Loreal/Marico/Godrej Consumer Products/Adani Group etc
• Launched Times Foodista-a monthly GNP magazine in FMCG Food space
• Led big-ticket innovations -World Heart Day with Saffola Oil, International Cheese Lovers Day with Go Cheese, Senior Citizens Day with Friends Adult Diapers, Fragrance Newspaper Innovation with Bru & Cinthol, series of Mast Head Innovations with Knorr, Taj Mahal & Dove & multiple edit wraps with other clients
• Executed sampling Innovations with Personal care brands of HUL/Loreal/Godrej etc.

• Headed iDiva as Branch Horizontal Head with a team of 5
• Headed P&L, Implemented sales strategies & innovations
• Initiated multiple on ground reader engagement events and programs

Front office- Reservations and Lobby Operations