Namrata Deb

• Increased brand awareness by developing and executing targeted marketing campaigns.
• Devised and deployed online marketing plans with effective SEO, social media, and viral video campaign strategies.
• Collaborated with sales teams to create effective promotional materials tailored to target audiences.
• Supported lead generation efforts by creating engaging webinars, whitepapers, case studies, or blog posts leading to an increase in qualified prospects.
• Streamlined communication between internal departments resulting in more cohesive project outcomes.
• Analyzed market trends and customer data for informed decision-making in campaign strategies.
• Improved social media engagement with creative content and consistent posting schedules.
• Conducted competitor analysis to identify opportunities for differentiation in the marketplace.
• Optimized website performance through SEO initiatives, driving organic traffic growth.
• Trained new marketing team members, fostering a positive work environment that encouraged collaboration and innovation.
• Implemented email marketing campaigns that led to higher open rates and clickthroughs.
• Created customized marketing materials to increase product awareness.
• Wrote engaging and successful marketing, advertising, and website copy.
• Conducted primary and secondary research to better understand customer needs and behaviors.
• Working closely with the Admissions, Digital Marketing, and Design teams to create cohesive messaging that resonates with prospective students and their families.
• Creating and implementing a content strategy that aligns with the university's marketing goals, with a focus on increasing student applications, engagement, and retention.
• Overseeing the production of high-quality, engaging, and informative content for various platforms like LinkedIn, Youtube, Quora, Facebook and Instagram, including blogs, newsletters, social media, landing pages, and email campaigns.
• Making sure all content is optimized for search engines (SEO) and user experience, driving organic traffic and improving the university’s digital presence.
• Developing and maintaining a content calendar that schedules all aspects of content creation and distribution, ensuring consistency and timeliness across platforms.
• Leading and mentoring a team of content creators, writers, and editors, ensuring high standards of quality and creativity in all content deliverables.
• Ensuring that all content aligns with the university’s brand voice, tone, and identity, maintaining consistency across platforms and communications.

• Crafted SEO-optimized articles, guest posts, landing pages, website content, email campaigns, social media posts, infographics, video scripts, press releases, newsletters, and the like, to increase organic traffic.
• Completed thorough research into assigned topics.
• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
• Improved content quality by conducting thorough research and incorporating industry trends.
• Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
• Performed keyword research to optimize content for SEO.
• Ensured accuracy and consistency in all written materials through diligent proofreading and editing.
• Edited and proofread content to confirm proper grammar, quality and consistency.
• Enhanced website traffic by creating engaging and shareable blog posts, articles, and social media content.
• Developed content for variety of topics on edtech.
• Provided writing support in fast-paced environment for variety of public-facing materials.
• Enhanced online visibility by creating SEO-optimized content tailored to target audience interests.
• Participated in brainstorming sessions for content ideas, contributing to diverse and innovative editorial calendar.
• Increased brand visibility by consistently producing high-quality, SEO-optimized content.
• Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
• Developed comprehensive style guides outlining voice, tone, language usage guidelines which improved overall brand consistency throughout various forms of communication.
• Optimized web pages for search engines using keyword research and on-page SEO techniques.
• Streamlined content production processes through effective project management and collaboration with team members.
• Proved successful working within tight deadlines and a fast-paced environment.
• Managed social media accounts, growing follower base through engaging and informative posts.
• Implemented feedback from readers to refine content direction, fostering loyal community.
• Collaborated with graphic designers to produce visually appealing content, enriching user experience.
• Utilized multimedia elements in posts to complement written content, offering richer user experience.
• Edited and revised existing content based on analytics, significantly increasing page views and engagement.
• Optimized old content for current SEO standards, recovering and boosting traffic to underperforming pages.
• Crafted email marketing campaigns to promote new content, resulting in increased subscriber interaction.
• Produced original, creative content for promotional advertisements and marketing materials.
• Reviewing, editing, and proofreading content for clarity, grammar, style, and accuracy.
• Assisting in planning content calendars and editorial strategies.
• Verifying the accuracy of data, sources, and references in content.
• Crafting compelling headlines, subheadings, and meta descriptions.
• Uploading, formatting, and managing content on CMS platforms (e.g., WordPress, HubSpot).
• Ensuring originality by running content through plagiarism detection tools.
• Ensuring timely delivery of edited content in line with publishing schedules.
• Providing constructive feedback to writers and mentoring junior editors.
• Well-acquainted with tools like Grammarly, Hemingway, Duplichecker, SurferSEO, Canva, Google Sheets, Google Excel, Microsoft Suite, WordPress,etc.

Documentary Film Editor

• Edited 60+ documentary films and numerous short YouTube videos, improving narrative flow, pacing, and visual storytelling to enhance viewer retention by 25%.
• Streamlined post-production workflows, reducing editing time by 30% through efficient project management and software proficiency (Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve).
• Collaborated with directors and producers to align edits with creative vision, ensuring high-quality output for platforms like National Geographic, Discovery, ESPN, and Star TV.
• Managed color correction, sound mixing, and archival footage integration to maintain cinematic quality.
• Optimized the pacing of scenes through precise cutting and trimming of footage according to directorial guidance.
• Synchronized sound, dialogue, music, and special effects to create dynamic audiovisual experiences in films.
• Delivered edits with multiple camera angle choices, titles, graphics, audio, and special effects.
• Created high-quality promotional materials such as trailers, teasers, and behind-the-scenes content to support marketing efforts.
• Facilitated smooth transitions between scenes through careful use of dissolves, cuts, wipes, fades, and other editing techniques as appropriate for each project''s unique style requirements.
• Mentored junior editors, providing constructive feedback on their work while fostering a collaborative learning environment.
• Ensured continuity across takes by diligently reviewing dailies for consistency in performance, composition, lighting, wardrobe, set dressing, props usage among others.
• Upheld quality standards by meticulously checking edited sequences for technical errors such as missing shots or incorrect frame rates before delivering final cuts.

Scriptwriter (Documentaries)

• Researched, wrote, and developed 30+ documentary film scripts, leading to a 40% increase in viewer engagement based on audience feedback and analytics.
• Crafted compelling narratives for diverse subjects, including wildlife, science, and military documentaries (e.g., collaborations with Indian Navy, WHO, and Samsung).
• Ensured factual accuracy, emotional depth, and adherence to brand guidelines for global broadcasters.
• Collaborated with directors and producers to achieve a unified creative vision for each project.
• Conducted thorough research on historical events, locations, and cultural elements as needed in order to create accurate visual representations within films.
• Enhanced storytelling by skillfully selecting and arranging footage for a variety of film projects.

Social Media & YouTube Specialist

• Spearheaded content strategy, production, and optimization of social media posts and YouTube videos, increasing follower count by 50% and engagement by 45%.
• Managed video SEO (titles, tags, descriptions) and thumbnails to boost discoverability, contributing to the channel’s growth to 4.72M subscribers and 125,000+ clips/films.
• Analyzed performance metrics (CTR, watch time) to refine content and maximize reach.
• Worked with renowned filmmakers, producers, and brands (National Geographic, Zee TV, Discovery) to deliver high-impact visual storytelling.
• Contributed to award-winning projects, enhancing the company’s reputation in documentary filmmaking.

• Researched and produced 100+ high-quality blogs, articles, and website copy across diverse industries (healthcare, immigration, insurance, BFSI, real estate, etc.), tailoring tone and style to target audiences.
• Optimized content for SEO, improving organic search rankings for competitive keywords and increasing website traffic.
• Addressed audience pain points through solution-driven content, establishing trust and credibility for clients.
• Integrated strategic calls-to-action (CTAs) to boost lead generation, directly increasing client inquiries and sales.
• Collaborated with marketing teams to align content with business goals, enhancing brand visibility and conversions.
• Achieved measurable impact by contributing to higher search rankings, improved online presence, and revenue growth for clients.
• Utilized feedback from clients and colleagues to improve content quality.
• Improved website traffic with creation of high-quality, keyword-rich articles and blog posts.

• Create SEO-optimized blogs and articles for U.S.-based clients across diverse industries (travel, healthcare, law, insurance).
• Conduct in-depth research to produce accurate, engaging content that educates readers and drives organic traffic.
• Tailor writing style and tone to resonate with target audiences, from destination guides to legal advice articles.
• Implement SEO best practices (keyword optimization, meta descriptions) to improve search rankings and visibility.
• Completed thorough research into assigned topics.
• Improved content quality by conducting thorough research and incorporating industry trends.
• Boost client conversions by crafting compelling CTAs and lead-generating content.
• Adapt seamlessly to niche industries, ensuring content aligns with business goals and brand voices.
• Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
• Ensured accuracy and consistency in all written materials through diligent proofreading and editing.
• Formatted content to adhere to industry-specific style guides.
• Provided writing support in fast-paced environment for variety of public-facing materials.
• Increased brand visibility by consistently producing high-quality, SEO-optimized content.
• Utilized feedback from clients and colleagues to improve content quality.
• Managed a diverse portfolio of clients, adapting writing style to suit their unique needs and preferences.
• Proved successful working within tight deadlines and a fast-paced environment.

• Simplified complex technical concepts into clear, engaging content for both technical and non-technical audiences.
• Maintained consistency across company documents by adhering to established style guidelines and templates.
• Authored technical blog posts on emerging IT trends, product deep dives, and solutions to industry challenges, positioning the company as a thought leader.
• Developed marketing-aligned content, including website copy and case studies, to effectively communicate the company’s services and expertise.
• Crafted concise, compelling social media posts (Instagram, Facebook) to drive engagement and educate followers.
• Collaborated with cross-functional teams to ensure accuracy and alignment with brand voice and business goals.
• Conducted thorough document reviews to identify inaccuracies, inconsistencies, or areas needing clarification.
• Optimized knowledge base content for search engine visibility, making it easier for users to find relevant information quickly.
• Ensured regulatory compliance by keeping abreast of industry standards and updating documentation accordingly.
• Proved successful working within tight deadlines and a fast-paced environment.
• Reviewed and edited technical documents for clarity, grammar, and accuracy before publication.

• Accurately transcribed 1000+ hours of audio/video content (interviews, documentaries, news features) into clear, formatted text with 98% accuracy.
• Maintained original context, tone, and terminology, ensuring verbatim precision for human-interest stories and global documentaries.
• Met tight deadlines for fast-paced media production, enabling seamless post-production workflows.
• Collaborated with editors and producers to refine transcripts for final edits, supporting Barcroft’s high-quality multimedia output.
• Specialized in diverse content, including sensitive topics, requiring discretion and adaptability to different accents/dialects.
• Enhanced accessibility by providing time-coded transcripts for subtitling and closed captioning.
• Followed specific guidelines and style rules to meet clients' requirements and maintain consistency.
• Enhanced transcription accuracy by diligently proofreading and editing final documents.
• Optimized transcription process by utilizing advanced software tools, resulting in increased productivity.
• Reviewed and edited transcribed reports and corrected material for spelling, grammar, and clarity.
• Efficiently managed large volume of work assignments while maintaining attention to detail and accuracy standards.
• Trained new transcriptionists to improve skills in use of transcription equipment.

• Investigate facts and analyze it before making it public.
• Assisted Senior Reporters in investigating current and internal affairs.
• Assisted in Video Shooting and Editing.
• Developed strong relationships with sources to gain exclusive insights for reporting purposes.
• Contributed to the publication''s credibility by adhering to ethical standards in reporting practices.
• Conducted fieldwork for investigative pieces, uncovering newsworthy stories often overlooked by others.
• Utilized data-driven analysis to identify high-performing content topics for future coverage.
• Built a strong professional network within the journalism community to stay informed on industry updates and opportunities.
• Demonstrated adaptability by covering various beats, including politics, business, entertainment, and sports news.
• Supported fellow interns by providing guidance or assistance when needed fostering a collaborative work environment.
• Participated in workshops or training sessions aimed at honing journalistic skills further improving writing abilities.
• Researched and analyzed newsworthy events, trends and issues.
• Attended press conferences and other media events to gather relevant information and quotes for stories.
• Reported from field locations and wrote stories under tight deadlines.
• Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
• Fact-checked breaking news headlines by performing background research.
• Collaborated with editors and other staff members to refine story angles and content.
• Coordinated with photographers, videographers and graphic designers to supplement stories with multimedia content.
• Selected material to develop interesting and professional presentations for different formats.