Namrata Doctor

Own Brand Content – Creating product assets including the product packaging, manuals, POSMs, arranging for hi-res images & 360 Videos; Creation of Rich Content for better product visibility of new products under Croma-Own Brand; Creation of promotion posters & in-store elements for improvising sales

Campaigns – Co-ordinate with internal teams & creative agency for timely deliveries of go-live dates, create copies & wireframes for the campaign pages.

Community Building - Strategizing & executing Croma community platform - UNBOXED ; a blog & video platform to share technology knowledge & product uses with the customers. Proofreading & editing of Blogs submitted by the agencies to match brand tone.

Website Content – Creation & QC of Product Description Page; Creating Guidelines for customer front, A+ Content, Store Tickets; Creation of guidelines & SOPs for the product page structures for better customer experience. Created content with SEO keywords drawn from Google Analytics.

SEO Content – Footer Notes, Website Static Pages, Long & Short Format Blogs, Static Buying Guide & Interactive Buying Guide

ORM – Co-ordinate with customers over social media for complaints/queries

• Onboarded new employees with training and new hire documentation; Cross-trained existing employees to maximize team agility and performance.
• Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.

• Developed detailed plans based on broad guidance and direction.
• Leveraged data and analytics to make informed decisions and drive business improvements.

• Maintenance of OEM Product Manager of an e-commerce website GlobalIndustrial.com
• Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
• Set up scripts, test case and automation protocols.

• Researching, and creating content for various products for a US-based e-commerce website (TigerDirect.com)
• Adaptable and proficient in learning new concepts quickly and efficiently.
• Applied effective time management techniques to meet tight deadlines.
• Gained extensive knowledge in PMS, analysis and reporting.
• Demonstrated leadership skills in managing projects from concept to completion.

• Ideating new ideas and concepts for existing concerts
• Researching & conceptualizing new event pitches
• Making detailed Presentations, Treatment Notes & Videos for the Concepts
• Working Backstage during concerts and corporate events
• MEDIA & TV

Freelance Producer for various Reality Shows under different production houses. Began my career as Intern and eventually grew to become a an Associate Producer to also acting as a Contestant Manager and Casting Director. Conferred with department heads or staff to discuss contracts, media selection or contestants to be advertised. Updated according to the channel protocols to streamline marketing procedures and optimize show promotion releases. Finding leads, casting and auditioning to get the best stories; creative involvement including the run order, show flow & taking creative calls (costumes, backdrops, props) to make the acts look bigger & grander to increase TRP. Showcased Time & People Management skills to ensure timely rehearsals & back-stories shoot schedules.

#Boogie Woogie | Kaun Banega Crorepati | Kar Dhamaal Gujrat | India's Got Talent | India's Dancing Superstar | MAD Mhanje Asal Dancer

#Sony TV #Star Plus #ETV Gujrat #Colors Marathi

Freelanced as Associate Producer and over time as Production Head for multiple ads and corporate & music videos. Developing concepts in forms of AVs & Powerpoint. Majorly participated Ideating scripts, storyboards, scheduling shoots, maintaining continuity, shot breakdown, location & studio recces, arranging for costumes, props, permissions. I have also been a part of post production that includes arranging for music, dubbing studios & release of the videos in required media formats.

Annual Percentage - 70%

Annual Percentage - 62%

Annual Percentage - 58%