Namrata Galada

• Spearheaded marketing strategies to reposition the re-launch of Chennai's iconic hotel.
• Managed annual marketing budget and efficiently utilized on digital activities, PR events and trade shows.
• Recruited, trained and managed a team, collectively conducted market analysis to increase ARC and ARR of the hotel thereby successfully over-delivered a revenue growth of 70%, ARC growth of 133% and ARR growth of 38%.
• Launched new segments of business such as MICE, institutional sales and associations.
• Crafted unique selling propositions that helped the hotel garner incremental revenue of over INR 50 Lakhs.
• Partnered with the Food and Beverage Manager for the brand development and launching of a new restaurant brand "Mahjong Room".
• Streamlined processes to eradicate duplicacy of work, implemented structures for seamless flow of operations and swifter business closures.
• Conducted training on the implementation and usage of CRM for the hotel.
• Continued to be the representative for all the four ITC Hotels in Chennai at private and industry events.
• Active member of the hotel ExComm and POSH committee.

• Company Overview: ITC Grand Chola, Chennai
• Managed the copious IT & ITES business portfolio with a tactful approach, reactivated dormant clients and generated incremental revenue of INR 6 crores per year
• Spearheaded institutional sales vertical (Embassy and Diplomat Business), maintaining relationships with government institutes and ensuring every Head of State from countries such as China, Malaysia, Denmark, Zambia and Eswatini was professionally executed with a yearly contribution of INR 5 crore
• Provided expert advice on digital tools such as MARFP, MGS, Hoteligence and Opera to generate business from overseas markets at a high yield
• Innovated eccentric selling techniques for new products/brands initiated by the company and contributed over INR 2 Crore of yearly ancillary revenue
• Coached the team on the company's loyalty program, customer insights, and COP for successful selling
• Collaborated with the revenue and marketing team to boost business by customising bespoke packages and experiences, thereby increasing the overall revenue by 7%

• Company Overview: ITC Grand Chola, Chennai
• Graduated as business development head for the central business market, closing large scale lucrative deals with Banking, PSU, Pharma, and other conglomerates
• Nurtured business relationships with legacy clients, conducted ultra-large MICE businesses and maximized the business share with a YOY growth of 13%
• Represented the company at B2B travel marts, World National Days, HNI events, Art Shows, and Government meetings
• Launched cost effective departments initiatives, by replacing plastic water bottles and efficient vehicle management, thereby contributing savings of over INR 20 Lakhs/year
• Prepared yearly budgets, monthly forecasts and market performance reports
• ITC Grand Chola, Chennai

Company Overview: ITC Grand Chola, Chennai

• Managed over 300 accounts in the Industrial hub of Chennai
• Handled outbound business from source markets - Andhra Pradesh and Delhi
• Exhibited high performance in territory mapping through cold calling, networking, and market penetration
• Offered a one-stop solution to client issues, thereby increasing repeat business