NAMRATA KUMBAR
Sr Media Analyst
Bengaluru
Summary
Results-driven Senior Media Analyst with over 11 years of experience in the digital marketing industry, specializing in campaign optimization, programmatic advertising, and performance marketing. Proven track record of managing large-scale budgets, developing client-facing tools, and earning industry recognition for innovative media strategies. Skilled in cross-functional collaboration, data analysis, and end-to-end campaign execution. Passionate about leveraging media strategy and analytics to drive measurable business growth and deliver impactful marketing outcomes.
Overview
11
11
years of professional experience
Work History
Sr. Media Analyst/Category Lead
Target Corporation India
06.2024 - Current
- Led a team of 5 in the planning, execution, and optimization of paid media campaigns across Target-owned inventory, including search, social, display, and programmatic channels.
- Oversaw a $50M+ media budget, delivering a 50%+ increase in ROAS for top brands while maintaining strict fiscal accountability and operational excellence.
- Increased overall campaign profit margins by 5% through strategic planning, performance optimization, and data-driven decision-making.
- Drove revenue growth by ensuring timely process updates, accurate tracking of KPIs, and cross-channel coordination to meet and exceed business goals.
- Collaborated cross-functionally with Account Management, Product, and Reporting & Insights teams to ensure alignment, streamline campaign execution, and exceed performance benchmarks.
- Monitored and analyzed campaign performance using tools such as CM360 and Cerebro across multiple media formats (display, mobile, audio, video, social, search), with regular revenue growth reviews and presentations to stakeholders (quarterly and annually).
- Worked hands-on with Google Ad Manager alongside a specialized team to resolve tool issues, ensure seamless ad delivery, and report on inventory availability across key categories (e.g., Electronics, E&B).
- Tested and launched new ad placements and products, improving campaign performance and expanding opportunities across the platform.
- Optimized campaigns using Objective-Based Buying (OBB) strategies to drive full-funnel performance across Awareness, Consideration, and Conversion KPIs.
- Recognized with the Bullseye Excellence Award and Marketing & Digital Award for delivering exceptional revenue growth and generating the highest quarterly incremental investment ($1.3M).
Media Analyst
Target Corporation India
08.2021 - 06.2024
- Ensured timely and accurate execution of all media requirements, with a strong focus on optimizing placements for high-value platinum clients.
- Collaborated closely with cross-functional teams to align processes and strategies, ensuring seamless execution and achievement of campaign KPI goals.
- Analyzed inventory availability data and generated reports to support planning and optimization of Roundel in-house media products, driving more informed campaign decisions.
Team Lead – Adops Service Specialist
Amazon Development Centre
05.2015 - 07.2021
- Led a team as Pod Lead/SME, providing strategic solutions, conducting root cause analysis, managing quality checks, and supporting team communication and process adherence.
- Handled new hire onboarding and training, ensuring smooth integration and ramp-up while addressing all process-related queries to maintain operational excellence.
- Played a key role in onboarding the Amazon DSP team by collaborating with onsite partners to establish trafficking processes and ensure a seamless setup.
- Contributed to the Gemba program, offering impactful process improvement ideas—many of which were implemented—and received formal recognition for innovation and initiative.
- Conducted User Acceptance Testing (UAT) for new product launches, providing valuable feedback to onsite Campaign Managers to improve campaign tools and workflows.
- Created and managed audiences for Display Advertising campaigns, including IMDB and Amazon’s in-house campaigns, driving targeted media performance.
- Trained and mentored new team members, sharing best practices and ensuring delivery of consistent, high-quality service across the department.
AdOperations Executive
Genisys Group
04.2014 - 04.2015
- Collaborated with Account Managers and Sales teams to ensure the successful and timely delivery of digital ad campaigns.
- Served as Creative Trafficker for MSN Brazil, responsible for building a variety of web creatives, including custom headers, billboards, flash, and expandable formats.
- Managed end-to-end campaign setup in AppNexus (now Xandr), including creating campaigns, configuring placements, and assigning creatives for seamless execution.
Education
BE - Biotechnology
New Horizon College of Engineering
01.2011
Skills
- Campaign Optimization
- Programmatic Advertising
- Team Management
- Analytics & Data-Driven Decision Making
- Cross-Functional Collaboration, culture driven
Timeline
Sr. Media Analyst/Category Lead
Target Corporation India
06.2024 - Current
Media Analyst
Target Corporation India
08.2021 - 06.2024
Team Lead – Adops Service Specialist
Amazon Development Centre
05.2015 - 07.2021
AdOperations Executive
Genisys Group
04.2014 - 04.2015
BE - Biotechnology
New Horizon College of Engineering
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