Hubspot
Namrata Rai
B2B Marketer
Hyderabad,TG
Summary
I am currently working as an Assistant Marketing Manager at a B2B SaaS company. With an experience over 7 years as a marketer, I have worked with brands in all major industries including, but not limited to, Food & Beverage, IT, Hospitality, Real Estate, Education, FMCG and Health- Tech. Years of experience developing and executing go-to-market plans for products and services. Consistently delivering messaging that highlights differentiated value propositions in sales collateral, conducting knowledge transfer and training and contributing core messaging for fulfillment of marketing tactics.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
5
5
Certifications
2
2
Languages
Work History
Assistant Marketing Manager
HighRadius Technologies
Hyderabad, Telangana
12.2024 - Current
- Drove organic traffic and lead generation for Accounts Payable by writing and optimizing 40+ SEO-focused blogs and website content.
- Managed and edited product-centric content on WordPress, ensuring consistent messaging.
- Mentored junior creators to scale high-quality content output supporting product initiatives.
GTM Marketing Executive
Zycus Infotech
Mumbai
08.2021 - 12.2024
- Developed and executed comprehensive go-to-market strategies for product launches and sustained growth, utilizing LinkedIn PPC, Email, Webinars, On-ground events, and Google Ads to drive product adoption and pipeline.
- Collaborated with product team to translate technical features into compelling marketing messages and sales team to understand the level of brand awareness and current pain points of prospects.
- Spearheaded the go-to-market strategy for S2P, overseeing all promotional activities from conception to launch.
- Managed 15+ product-focused webinars and 3 on-ground events, directly contributing to lead generation and product awareness.
- Budgeting for all promotional requirements of the SEA region.
- Crafted product-centric content including blogs, ad copies, whitepapers, and eBooks, optimizing for SEO to articulate product value propositions and drive engagement.
- Proficient in Salesforce, Marketo, Canva, Google Analytics, Demandbase, Eloqua, and Hubspot.
Executive - Social Media & Content
Rebel Foods Pvt. Ltd
Mumbai
12.2019 - 07.2020
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Increased customer engagement through social media.
- Designed and implemented social media strategies to align with business goals.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Participated in the EatSure launch campaign on social media.
Social Media Executive
GlobalSpace Technologies
Navi Mumbai
08.2019 - 11.2019
- End-to-end execution of all social activities for “Digital India
Health Summit and Innovation Awards” and was responsible for
the sales of event passes worth ₹4 Lakhs. - Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Increased customer engagement through social media.
- Designed and implemented social media strategies to align with business goals.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
Social Media Executive
First Economy Pvt. Ltd.
Mumbai
12.2017 - 06.2019
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Increased customer engagement through social media.
- Designed and implemented social media strategies to align with business goals.
- Analyzed and reported social media and online marketing campaign results.
- Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Promoted from Junior Social Media Executive to Social Media Executive in December 2018
Operations Executive
Aegis Limited
Navi Mumbai
02.2017 - 05.2017
- Provided customer service to SBI Mutual Fund customers via telephone.
- Certified as a Series V-A Mutual Fund Distributor (Certified by NISM)
Operations Associate
Secure Search Screening Services Pvt. Ltd.
Mumbai
09.2016 - 10.2016
- Performed detailed verification of new employees for Fortune 500 clients.
Education
Post Graduate Program in Management - Marketing
Great Lakes Institute of Management
Gurgaon 05.2020 - 05.2021
Bachelors in Management Studies - Marketing
S.I.E.S. College of Arts Science, Mumbai University
Navi Mumbai 05.2013 - 05.2016
Skills
B2B Marketing
Software
DemandBase
Buffer
Google AdWords
Google Analytics
Salesforce
Microsoft Office
Marketo
Canva
Certification
ABX Digital Advertising Specialist - DemandBase
Published Content
Blogs for Zycus
Quote
Even if you are on the right track, you’ll get run over if you just sit there.
Will Rodgers
Timeline
Assistant Marketing Manager
HighRadius Technologies
12.2024 - Current
ABX Digital Advertising Specialist - DemandBase
04-2023
Demandbase One Foundations
04-2023
Content Marketing - Hubspot
12-2022
Digital Marketing Certification: Master Digital Marketing - Udemy
02-2022
GTM Marketing Executive
Zycus Infotech
08.2021 - 12.2024
Foundations of Business Analytics - Great Learning
05-2021
Post Graduate Program in Management - Marketing
Great Lakes Institute of Management
05.2020 - 05.2021
Executive - Social Media & Content
Rebel Foods Pvt. Ltd
12.2019 - 07.2020
Social Media Executive
GlobalSpace Technologies
08.2019 - 11.2019
Social Media Executive
First Economy Pvt. Ltd.
12.2017 - 06.2019
Operations Executive
Aegis Limited
02.2017 - 05.2017
Operations Associate
Secure Search Screening Services Pvt. Ltd.
09.2016 - 10.2016
Bachelors in Management Studies - Marketing
S.I.E.S. College of Arts Science, Mumbai University
05.2013 - 05.2016
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