Namrata Shah
Mumbai
Summary
Skilled in creating and executing a strong performance marketing strategy & execution plan. Competent at developing and managing digital prospecting and remarketing campaigns. Proficient in managing budgets and campaigns across digital channels to drive strong return on investment.
Overview
10
10
years of professional experience
Work History
Performance marketing Executive
Hindustan Unilever
06.2023 - Current
- Launch and optimize performance campaigns; paid search, display, across multiple online channels (Zepto & swiggy) to drive short-term and long-term results
- Manage campaigns to retarget & acquire customers, as well as create new performance campaigns to drive traffic & sales
- Derive independent optimisation plans through in-depth analysis of large data sets
- Work cross-functionally with multiple internal/external stakeholders to execute marketing campaigns
- Responsible for sales growth: a 15% sales increase, resulting in additional revenue, increasing ROI quarter on quarter
- Managed a department budget: Optimized department budget, reduction in unnecessary expenditures
- Managing existing vendor relationships and sourcing new media
- Forecasting budgets, run rates, projections, and managing to a target.
Founder & baker
Cravings
01.2019 - 06.2023
- Started my own venture as a founder & baker, under the brand name Cravings, which focused on providing customized cakes, desserts & gifting solutions to the clients.
Deputy Manager, Accessories & merchandise sales
Audi India division, Volkswagen group Sales India
03.2017 - 10.2018
- Accessory & merchandise Sales Campaign monitoring (Business worth ∼ INR 320 Mio
- Year)
- Lead the Center of Competence project for accessories & merchandise business development, PAN India
- Coordinating with sales and marketing team for new product (accessories & merchandise) launch & marketing
- Dealer goodwill claim processing
- Receiving and verification of goodwill claims for correct charge back from dealers
- Coordinating with dealers for claim payment status, corrections etc
- KSRM processing for dealer claims and other After Sales activities
- Coordinating with finance for dealer claim payments and processing.
Senior executive, accessories & merchandise sales
Audi India division, Volkswagen group Sales India
03.2016 - 01.2017
- Accessory Sales Campaign monitoring
- Monitoring Accessory stock and defining orders
- Tracking campaign Accessory supply from HQ and dealer
- Licensing & monitoring import of accessories & merchandise
- KSRM (SAP) process administration from shopping cart to GRN for each campaign launched
- Dealer tactical claims on Accessory campaign
- Coordinating with finance for Accessory Business-related transactions
- Management reporting and presentations -- AGA & merchandise
- Assisted in Coc (centre of competence) project lead by E&Y consultancy.
Internship
Audi India division, Volkswagen group Sales India
11.2014 - 02.2016
Education
MBA -
Amity University
MUMBAI01-2014
B.com
THAKUR COLLEGE OF SCIENCE & COMMERCE
Mumbai01-2012
Skills
- Strong decision maker
- Complex problem solver
- Creative design
- Innovative
- Service-focused
Training Education
- Digiaccel: ECommerce executive learning program, 2023
- School of European pastry: Diploma in baking science, 2020
Languages
- English
- Hindi
- Gujarati
Hobbies and Interests
- Participation in college cultural events
- Baking
Accomplishments
- Trained Bharatnatyam dancer
Timeline
Performance marketing Executive
Hindustan Unilever
06.2023 - Current
Founder & baker
Cravings
01.2019 - 06.2023
Deputy Manager, Accessories & merchandise sales
Audi India division, Volkswagen group Sales India
03.2017 - 10.2018
Senior executive, accessories & merchandise sales
Audi India division, Volkswagen group Sales India
03.2016 - 01.2017
Internship
Audi India division, Volkswagen group Sales India
11.2014 - 02.2016
MBA -
Amity University
B.com
THAKUR COLLEGE OF SCIENCE & COMMERCE
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