Namrata Niasi Hajela

• P&L management for 100+ Cr brands
• Built Designer wear business . Currently working on Kidswear
• Directly managing the various functions in Product lifecycle, a) Design b) Product Development plus sampling unit c) Sourcing d) Technical e) Buying & Planning. Also managed retail operations as pilot projects.
• Building product strategies and growth stories based on consistent sales reviews, customer insights, to drive business growth.

• Directly responsible for following deliverables  Target Full price & Life cycle Sell thru  Annual Sales Target and YOY growth LTL & TTL  Intake Margin management  Mark Down & Gross Profit  Inventory management  OTIF  Brand & Product Aesthetics  External Partner Collaborations
• Streamlined costs through proactive examination and improvement of sourcing operations.
• Set and monitored annual budgets for departments and entire business.
• Built and strengthened relationships with industry partners to drive growth.
• Established and managed monthly, quarterly and yearly sales plans.
• Product lifecycle management for 3000 plus new options every year across mens , women's and Kids categories
  
• Proven ability to learn quickly and adapt to new situations. Post Covid implimented new strategies in the system

Annual Sales Target and YOY growth for business over 200 Cr

Product lifecycle management of the unique Craft based products.

• Used critical thinking to break down problems, evaluate solutions and bring in strong processes in the organisation .
  Gross Profit management
  Stock level/Inventory management
  EBITDA
  Dynamic OTB Management
  Discounting & Liquidation Plan
  Sell through targets
  Supply Chain collaboration
  Concept to Customer
  Range Creation & Curation

• Head Buyer for Brooks Brothers – America’s oldest clothing Retailer.
• Head Buyer for Thomas Pink – Part of Louis Vuitton Moet Hennessy group.
• Head Buyer & Design Head for Kenneth Cole – Fashion Retailer from America.
• Demonstrated a high level of initiative and creativity while tackling difficult tasks .

Got the design & sourcing license for Kenneth cole and developed the range

inhouse . Achieved 60% STR in 5 months with higher GM.

• Demonstrated leadership skills in managing projects from concept to completion . Was part of launching these brands in india from inception.
• Developed strong communication and organizational skills through working on group projects with cross functional teams - Retail operations , business development and projects and SCM

• Product Development – Men's Apparels and Accessories
• Led special project on New Body Block/Fit Developments
• Reset Range Architecture Product Mix and Pricing
• Art Direction for marketing campaigns
• Management of Creative /Product Team
• Managed Trade shows for franchise partners

• Part of Mens & Women's design team .Got a rich exposure in product creation in these 6 years.
• Established relationships with good garment & textile manufacturers.
• Got exposed to international Design agencies and Fairs which build strong understanding and influence of design for driving succesful business
• Proposed potential solutions for design optimization, challenges and improvements.

• Developed design deliverables that elevated, differentiated, and functioned on-brand and on-strategy for Park Avenue .
• Park Avenue has been historic brand with multiple POSs and wide customer base which gave me immense exposure
• Special focus on Textiles, worked closely with Raymond Textile on new fabric developments
• Tailoring – worked at state of art oldest Indian Raymond Suit factory and got exposed to best practices in garment manufacturing