NANCY JYANI

Working as Assistant Professor of Marketing at AIT-MBA Department of Chandigarh University. Additionally, I have taken on the role of Interim Program Leader for MBA-Digital Marketing within the department, where I have been instrumental in curriculum development and establishing valuable industry partnerships.
Alongside, I am pursuing PhD in Management (Thesis submitted) with Marketing specialisation from Guru Jambheshwar University of Science & Technology, Hisar. I was also awarded Junior Research Scholarship from University Grants Commission (UGC), Government of India. Recently I presented my research work at the American Marketing Association’s (AMA) Winter Academic Conference 2023. Additionally, I hold an esteemed membership with the Academy of Marketing in the United Kingdom, underscoring my commitment to excellence in the field.

• Marital Status: Married
• Date of Birth: 22/01/94
• Nationality: Indian

Member of Academy of Marketing, United Kingdom 

Academy of Marketing, United Kingdom

Membership ID: MAM2208369 (Since September 2022)

Research Area: Marketing

Research Interests: Consumer Behaviour, Counterfeiting and Branding.

Papers Published:

• Bhatia, S., & Jyani, N. (2023). Building Brand Trust via Social Media Influencers: The role of Vicarious Product Experience, Perceived Influencer Credibility and Congruence. International Journal of Electronic Marketing and Retailing (ABDC-C and SCOPUS indexed)- Accepted for publication
• Jyani, N., & Bansal, H. (2022). Alibaba: The Battle Against Counterfeits. Emerald Emerging Markets Case Studies, Vol.12 No. 1. https://doi.org/10.1108/EEMCS-05-2021-0162 (SCOPUS indexed)
• Jyani, N., & Bansal, H. (2021). UrbanClap: India’s Largest Home Service Provider. Asian Journal of Management Cases. https://doi.org/10.1177/09728201211018978 (Sage Publishing) (ABDC-C and SCOPUS indexed)
• Jyani, N., & Bansal, H. (2019). Loyalty Programs: Retaining Customers and Creating Brand Loyalty. Journal of Advances and Scholarly Researches in Allied Education ISSN: 2230-7540
• Jyani, N., & Bansal, H. (2018). Why Counterfeits are purchased?- A Literature Review Journal of Management Research and Analysis ISSN: 2394-2770

Under Review Publications: (With due respect to the double blind peer review process, the details of the manuscripts are not listed here)

• Case study in “Journal of Information Technology Teaching Cases”. (SCOPUS Indexed).
• Research paper in “Asian Journal of Business Ethics” (ABDC-C)

Attended various workshops, FDPs and MDPs sponsored by government and non government organisations such as Rashtriya Uchchatar Shiksha Abhiyan, Lal Bahadur Shastri Institute of Management etc.

• I believe the qualities and skills required for the listed job are appropriately synchronised with my capabilities and area of expertise.
• I have also coordinated various departmental activities like Students’ Industrial Trip, Orientation Programme for MBA students and other functions/fests.
• With a vision to teach management subjects with real life case studies, I have also published two management cases in reputed journals from Sage and Emerald Publishing.

Dr. Harbhajan Bansal

Professor

Haryana School of Business

Guru Jambheshwar University of Science & Technology, Hisar

bansal_harbhajan@rediffmail.com, +91 94661 74741

Dr. N. S. Malik

Professor

Haryana School of Business

Guru Jambheshwar University of Science & Technology, Hisar

nsmalik2002@yahoo.com, +91 93543 21068