Nancy Madan

• Spearheaded the end-to-end development and production readiness of website and mobile applications (Android and iOS) within a tight 3-month timeline, ensuring alignment with business goals and user needs
• Collaborated with cross-functional teams, including business, product, and DevOps, to define requirements, prioritize features, and deliver seamless digital experiences
• Managed the integration of key tools and platforms, including CRM systems, affiliate tracking solutions, analytics frameworks (e.g., Firebase, Google Analytics), and performance monitoring tools, to enhance operational efficiency and user insights
• Designed and implemented strategies for optimizing performance metrics, enabling high scalability and reliability of applications in production environments
• Played a critical role in setting up context-switching rules on Citrix to improve resource utilization and streamline workflows

• Optimized app launch time by 40% and reduced API latency by 25%, improving performance.
• Enhanced app security with SSL Pinning, encrypted storage, and OWASP compliance, passing 100% security audits.
• Led migration to microservices enabling 30% faster feature rollouts and reducing code complexity by 35%.
• Implemented CI/CD pipelines, cutting deployment time by 50% and ensuring 98%+ lint compliance.
• Integrated advanced payment solutions, boosting checkout success rates by 30%.
• Standardized HLD/LLD documentation, ensuring 100% compliance with industry best practices.
• Provided technical leadership, reducing issue resolution time by 50% and onboarding time by 40%

During this Tenure Job Charter involved:-

• Led iOS and Android team during this Tenure
• Responsible for Technical decisions for Apps
• Introduced a new wallet on Checkout that increased conversion by 2%
• Fixed Payment issues that further increased conversion by 1%

During this Tenure worked on :-

• Introduced Reactive programming for post order flow journey, that resulted the code redundancy by 60%.
• Revamped Checkout to one page screen, that increased conversion by 6%
• Built Fit code for e-commerce, to increase user experience and conversion by 1.5%
• Revamped Product Detail page in RxSwift using MVVM, Leveraging the CTR by 5%
• Revamped Home Page to make it dynamic that increased CTR further by 6%.

• Directed and mentored a team of developers and 4 interns, overseeing the development of 6 projects, 5 of which are now live
• Aced the development of independent calling and navigation modules, enhancing module reusability and functionality

• Trained and led a group of 12 interns, facilitating the rapid development
• Launched 5 applications to the App Store