NANCY KHAKHAR

Assistant Manager – Digital Marketing | Reliance Retail

October 2024 – Present |Mumbai, India.

• Driving end-to-end performance marketing strategy and execution for leading consumer brands at Reliance Retail across Google Ads and Meta platforms.
• Managing Sephora India as the flagship account, overseeing the complete digital marketing lifecycle — from strategic planning and campaign execution to performance analysis and optimization — to deliver measurable business growth and digital impact.
• Spearheading Sephora India’s digital growth through data-driven media planning, audience segmentation, and creative optimization, ensuring alignment with brand goals and global guidelines.
• Independently managing Yousta as a full-scale account — leading brand communication, paid media strategy, creative briefings, influencer collaborations, and end-to-end campaign management, consistently achieving performance excellence.
• Single-handedly managed Pret A Manger for a significant duration — building and executing customized full-funnel strategies focused on awareness, engagement, and conversion, while optimizing spends for maximum ROI and brand visibility.
• Additionally handling Amante’s upper- and mid-funnel campaigns, driving category-specific visibility and seasonal performance through targeted digital initiatives.
• Responsible for the entire media lifecycle — planning, budgeting, execution, optimization, reporting, and performance measurement across multiple brands and campaign objectives.
• Developing analytical performance reports and insightful presentations to track ROI, campaign health, and scaling opportunities — ensuring marketing decisions are data-led and impact-oriented.
• Collaborating with cross-functional teams — brand, creative, analytics, and category — to ensure campaigns are insight-led, conversion-focused, and brand-aligned.
• Proven track record in scaling performance, driving customer retention, and consistently delivering resultsthrough data-driven decision-making, strategic innovation, and continuous optimization.
• Passionate about brand storytelling, consumer behavior, and data-backed creative strategy, integrating brand identity with measurable marketing outcomes.

• Led Tag Management Standardization at RBL, optimizing data signals for 26 websites.
• Analyzed and addressed gaps in Google Tag Manager, resolved unique tag issues, and optimized tracking for improved efficiency. Engaged in hands-on validation for overall tag management enhancements.
• Enhanced problem-solving in tag management for 26 RBL websites.
• Proficient in Meta Pixel Helper, Dataslayer, Google Tag Manager, and Google Analytics GA4.
• Strengthened strategic thinking, ensuring accurate data tracking and user experience optimization. Emphasized real-time monitoring's significance in tag management decisions.

• Managed nationwide FMCG campaigns, including IA, HTC, and BLS, with a focus on optimizing digital reach and impact while also delving into advanced influencer market insights.
• Leveraged seamless cross-functional collaboration with operations, creative, and product teams to architect highly personalized, data-driven campaigns for prestigious clients, such as Emami, optimizing digital strategies and delivering exceptional client satisfaction.
• Successfully managed 200+ campaigns, yielding revenues exceeding 6 Cr+.
• Bagged awards Power player & Customer Champion in this role and total of 7 awards.
• Youngest member in the team across regional & national offices.
• Managed high-profile clients such as HUL, Cipla, ITC, Nivea, and collaborated with leading agencies including Publicis, IPG, Dentsu, GroupM, and more.
• Designed and implemented strategic organizational frameworks to facilitate seamless digital campaign execution, enhancing operational efficiency and optimizing results.

• Led end-to-end campaign execution, strategy, planning, management, and data-driven analysis for diverse media and content campaigns spanning various national verticals.
• 72+ (Branding + Performance Campaigns) Revenue through these campaigns - 3.1 Cr+.
• Bagged three awards including Customer Champion.
• Exclusively managed nationwide Media & Entertainment campaigns, collaborating with major clients such as Netflix, Disney+ Hotstar, Amazon Prime Video, ICC World Cup, BookMyShow, Star, Zee, MTV, T-Series, and more.

• Orchestrated the complete digital advertising sales lifecycle, encompassing client engagement, brand solutions, meticulous secondary research, data analytics, campaign activation, execution, and proactive campaign management, driving optimal digital performance outcomes.
• Fulfilled a client-facing role, serving as the sole point of contact for streamlined operations and consumption management, enhancing digital service efficiency.
• Drove 96+ multi-category campaigns, spanning Gaming, Media & Entertainment, FMCG, and BFSI, achieving revenue of 2.3 Cr+.
• Awarded as Ace of Initiative by Regional Director & Fire Fighter by Agency Lead.
• Mentored three team members in digital operations and processes.
• Worked on major clients like SBI, Parle, TATA, Mahindra etc.