Nandakumar K

• Led marketing efforts for clients across various verticals, including Travel and Hospitality, Health, eCommerce, B2B, etc.
• Acted as the primary point of contact for clients, providing strategic guidance and implementing tailored marketing strategies to achieve business objectives.
• Developed comprehensive marketing plans and executed integrated campaigns leveraging performance marketing, SEO, local SEO, website design, and other digital marketing tactics.
• Managed performance marketing campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc., optimizing campaigns to drive maximum ROI.
• Implemented SEO and local SEO strategies to improve clients' organic search rankings, increase website traffic, and enhance online visibility.
• Collaborated with clients to design and develop user-friendly websites that aligned with their brand identity and business goals.
• Led the planning, execution, and optimization of paid search and paid social advertising campaigns, driving targeted traffic, leads, and conversions.
• Monitored and analyzed key performance metrics, prepared regular performance reports, and provided actionable insights and recommendations to clients.

• Have built paid marketing campaigns from the scratch - Google Ads, Facebook Ads, Instagram Ads, Twitter Ads, Google Display & Retargeting - Monthly revenue planning, implementing the marketing strategy, overseeing and supporting marketing team members and sales to achieve their targets - Collaborate with Design, Content, Tech, Product & Business teams on Paid marketing requirements - Lead generation & CAC% optimization - Work with Tourism boards on campaign planning, launch and successfully delivering the results - Tools: Hotjar & PowerBI - Other Projects: UnDiscover Australia, Visit Dubai, Passion made possible & TEQ Queensland
• Achievements: 1
• Have scaled SEM from 0 to 2.5cr revenue with 4% CAC in just 9 months 2
• Have worked with BI team and built keyword scoring dashboard which helped us to improve the paid leads qualification rate from 30% to 45% 3
• Generated 1.6cr revenue through UnDiscover Australia campaigns with 5.5% CAC

• Responsible for Social Media, Remarketing & Display activities through Facebook, Instagram, Google & Native focusing on positive ROI - Generated month-over-month growth on lead generation efforts - 20% increase in ROI with zero increase in spend/budget
• CRO resulted in 64% increase in conversion rate and 63% decrease in CPL. - Google Analytics: Custom parameters implementation, Classic to Universal GA upgrade, Referral exclusions & custom dashboards for daily/weekly/monthly reporting. - Tools: Salesforce, Tableau & AdRoll - Other Projects: - Reminder campaigns - Crowdfunding
• Achievements: - Gradually improved the CPL by 63% from Oct,17 to Mar,18 - Surpassed "Projected Revenue 1M" continuously for last 3 months - Increased the student attendance rate from 6% to 15%

• Planning SEM, Display advertising, Facebook Ads, Affiliate campaigns, Google Adsense, DFP & Onsite SEO - Measuring and reporting on the performance of all digital marketing campaigns - Collaborate with product team on lead requirements and special promotions - Collaborate with agencies and other vendor partners - Responsibility for planning and budgetary control of all digital marketing activities - Review new products/features in digital marketing.

• Responsible for Sulekha Property SEM & SMM accounts. - Set up campaigns and monitor it on a day-to-day basis - Co-ordinate with the creative / design team for various creative and prioritize the tasks - Make recommendations on landing page content and ad copy to maximize quality score - Independently handle Keyword / CPC analysis - Consistently monitor on-going campaigns - Create campaign reports as scheduled - Keep track of the new features adding them to campaigns - Advanced analysis and reporting on PPC campaigns through Google Analytics - Affiliate Marketing vendor management - Yahoo Native Ads

• Day-to-Day PPC campaign management & Optimization. - Involved in Strategy preparation & execution. - Worked on Web Analytical Tools: Google Analytics & Clicktale. - Landing Page analysis. - ROI tracking - Client communication - Weekly thrice - Total budgets: $40,000 - Vertical: Education - Market: USA & Canada

• Researched and developed SEM best practices to identify new market opportunities. - Served as an internal SEM expert to ensure best practices are shared with the team. - Worked on Pilot projects. - Managed a team of 2 SEM Associates & 6 SEM Coordinators.

• Analyzed performance of search engine marketing campaigns. - Performed an in-dept data analysis to provide strategic marketing insights and optimization requirements. - Recommended on-going creative and pricing strategies to get satisfactory results from the customers. - Assisted in Large budget campaign management. - Provided advertisers with deep understanding of vertical and competitive intelligence to help shape marketing strategies. - Landing page analysis. - Provided ongoing reporting of search & display program performance metrics. - Participated in client meetings and provided key insights on optimization strategies.

• Worked on report generation
• Issue escalation
• Small budget campaign management.