Nandakumar K A

• Managed the entire Credit Cards digital mandate of one of the biggest Private Bank in Philippines with a USD 7 Million spends across various marketing channels.
• Achieved a 57% growth the acquisition of Credit Cards accounts in 2022 vs 2021 by deploying effective Media strategy along with continuous 'Test & Adopt' approach.
• Managed and mentored a team of 4 Paid Media experts including analysts and associates by managing their account management capability and personal growth by training & development
• Formulated a new innovative audience and creative strategy which boosted Credit Cards conversion rate by 50% and was later adopted across APAC markets.
• Identified new business opportunities for the paid media vertical and worked on business pitches for successful closure.

Managed the entire Credit Cards digital mandate of one of the biggest Private Bank in Philippines.

Ensured sustainable revenue and profit gains for all accounts by implementing various strategies to enhance the campaign performance

Nurtured Client Entities on Digital channels to meet Business KPIs & allocating spends and resources to optimally utilize Individual Channels to maximize ROI

Collaborated with all internal and external stakeholders including Creatives, Analytics, Technology and Operations to effectively manage all digital activities

• Achieved 100% Individual Sales Target by 40+ vehicle sales and contributed to the achievement of a 3-digit retail sales (dealership) in two months of conception
• Streamlined promotional events in 38 locations at Kochi including corporate companies, trade shows, banks, malls etc. and generating over 2000 enquiries in a span of one year.
• Conducted the Rural Marketing Fest by MSIL – “Gramin Mahotsav’ with a team of 15 executives, generating leads and excellent conversions from rural market.
• Achieved 100% target in cross-selling of Maruti Genuine Accessories, M-Insurance, M-Finance, Autocard, Extended warranty and True Value products by MSIL.
• Won the Emerging star title awarded by Maruti Suzuki India Ltd from 40+ executives in the shortest period.