Summary
Overview
Work History
Education
Skills
Certification
Strengths
Extra Curricular
Timeline
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Summary

I am a results-driven digital marketer with agency experience across 5 industries, specialising in social media marketing, paid ads, and SEO. With a solid background in various roles, including Digital Marketing Executive and Social Media Executive, I am organised and creative, eager to apply my knowledge in the field and further develop my professional skills.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Digital Marketing Executive

Only Media & Entertainment
03.2024 - Current
  • Managed key accounts in 5 sectors, focusing on strategic planning and media activations.
  • Led multi-platform campaigns that increased client engagement rates by 45% across digital channels.
  • Managed ad budgets exceeding ₹5 lakh, optimizing campaigns to achieve a 35% increase in ROI.
  • Developed brand storytelling strategies, contributing to a 60% uplift in followership.

Some Key Campaigns

  • Aditya Birla Health Insurance : 10,000 Steps Challenge - Created testimonial led content to promote the brand’s fitness initiative.
  • Lusso Designs India : Vehicle Launch - Led media strategy and content for the launch of Signature Edition Fortuner, Crysta, Hycross, Seltos, and i20.
  • The Orchid Hotels : Mother’s Day 2025: Conceptualized and promoted a high-engagement #MaaDeservesExtra campaign.

Social Media Executive

GIGA WEAR
09.2023 - 02.2024
  • Developed trend-driven content that improved engagement rates by 50%.
  • Launched influencer campaigns that drove a 30% rise in sales conversions.
  • Optimised ad spend to reduce cost-per-click – CPC – by 25%, maximising reach and sales.

Marketing Department

SYDENHAM ALUMNI CELL
03.2022 - 03.2023
  • Managed social media channels, growing follower base and enhancing alumni interactions.
  • Organised and promoted 5 alumni events, boosting participation and networking opportunities.

Social Media Intern

APM TRADING COMPANY
06.2022 - 08.2022
  • Assisted in launching interactive content, boosting engagement rates by 35%.
  • Engaged with customers through interactive posts, polls, and giveaways.

Education

Masters - Digital Marketing

Edify Institute of Digital Marketing
05-2023

Bachelors - Management Studies

Sydenham College of Commerce
04-2023

Class XII -

D.G Ruparel College of Commerce
03-2020

Class X -

Carmel Convent High School
03-2018

Skills

  • Copywriting
  • SEO/SEM
  • Paid Ads
  • Media Planning
  • Content Creation
  • Branding
  • Google Ads
  • AI Automation
  • Presentations
  • Shopify
  • META Ads
  • Google Analytics

Certification

  • Google Ads - Measurement, Google
  • AI-Powered Performance Ads, Google
  • Brand Building Using Digital Marketing, IIDE

Strengths

  • Brand Strategy, Having worked extensively with startups, I've sharpened my brand-building and market positioning skills, excelling at strategies that drive growth.
  • Strategic Planning, Worked with a team in developing and executing strategic plans, resulting in a 35% increase in efficiency.
  • Collaboration, Worked closely with cross-functional teams to drive campaign success, leading to increase in team productivity.

Extra Curricular

Taekwondo Dan 1, Solving Rubik's cube, Playing guitar. Powerlifting

Timeline

Digital Marketing Executive

Only Media & Entertainment
03.2024 - Current

Social Media Executive

GIGA WEAR
09.2023 - 02.2024

Social Media Intern

APM TRADING COMPANY
06.2022 - 08.2022

Marketing Department

SYDENHAM ALUMNI CELL
03.2022 - 03.2023

Masters - Digital Marketing

Edify Institute of Digital Marketing

Bachelors - Management Studies

Sydenham College of Commerce

Class XII -

D.G Ruparel College of Commerce

Class X -

Carmel Convent High School
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