Nandan Gupta
Pharmaceutical Marketing
New Delhi
Summary
Dynamic Senior Product Executive with a proven track record in marketing management and campaign development, excelling in overseeing all phases of initiatives. Expertise in cultivating positive relationships and promoting products through innovative strategies. Proficient in analyzing market trends to identify and seize opportunities while managing the product lifecycle from ideation to market launch.
Overview
7
7
years of professional experience
2025
2025
years of post-secondary education
1
1
Certification
4
4
Languages
Work History
Senior Product Executive
Mankind Pharma
06.2024 - Current
- Brand Strategy & Upgradation – Spearheaded brand repositioning and communication upgrades for Orthoboon, Dolokind AA, and the Mahagaba Range, enhancing market relevance and doctor recall.
- New Product Development – Launched new SKUs Mahagaba D 50/20 and Mahagaba Gel, driving portfolio expansion and addressing niche therapeutic needs.
- Campaign Development – Conceptualized and executed D3 MUST – “MUST 4 ALL” nationwide social media campaign, targeting all age groups and geographies, producing multilingual video content for maximum reach.
- Brand Marketing Initiatives – Managed POLMAFORCE (Polmacoxib) brand activities, integrating sports associations (Javelin Throw with Neeraj Chopra) to boost brand visibility and positioning.
- Product Launches & Visual Aids – Directed VA page updates for Mahagaba Range, ensuring timely removal of outdated versions and deployment of refreshed brand content.
- Training & Engagement – Oversaw POLMAFORCE Jacket Feedback & Detailing Video initiative, ensuring field teams met extended upload/review deadlines through systematic follow-ups.
- Market Intelligence & Field Insights – Conducted extensive field visits (Aligarh, Ranchi) with FLMs/SLMs to evaluate planner adherence, RCPA execution, input utilization, MR knowledge gaps, and doctor engagement; compiled actionable improvement plans.
- Cross-functional Coordination – Partnered with sales, training, and marketing teams to bridge execution gaps, improve MR performance, and align field activities with strategic goals.
- Performance Monitoring – Tracked brand growth metrics, MR incentive policy awareness, and campaign adoption to measure impact and adjust strategies accordingly.
Sr. Product Executive
Ozone Pharmaceuticals
10.2022 - 06.2024
- Identified product gaps and generated innovative ideas to expand market share, improve customer experience and drive growth.
- Worked closely with product managers, visual designers and development team to appropriately evolve designs from concept to launch.
- Conducted ongoing market research and competitive analysis to possess in-depth knowledge of markets, procedures and customers.
- Developed business plans to evaluate market opportunity and strategic fit for new product concepts.
- Developed marketing programs for several new product offerings to bring in additional revenue.
Product Executive
Alde Medi Impex Ltd
06.2021 - 09.2022
- Collaborated with product teams to interpret requirements and develop innovative product offerings.
- Created and maintained product roadmaps for entire portfolio.
- Communicated with customers and industry stakeholders to create product strategy.
Business Development Manager
AstraZaneca Pharma
12.2018 - 11.2019
- Managed smooth and effective communication among physicians, patients, families and staff.
- Demonstrated medical products to new and existing customers.
- Scheduled appointments with established and prospective customers to meet with and discuss corporate offerings.
Medical Representative
Aristo Pharmaceuticals
06.2018 - 12.2018
- Updated customer information in CRM database daily to document latest interactions and activity.
- Developed key customer relationships to increase sales.
- Answered product questions with up-to-date knowledge of sales and promotions.
- Developed customized sales techniques to successfully sell and upsell services to new and existing clients.
Education
MBA - Marketing And HR
Mangalayatan University
M.Pharm - Pharmaceutics
Galgotias University
B.Pharm - Pharmacy
Krishna Institute of Engineering And Technology
12th - Physics, Chemistry, Biology
Dewan Public School
10th - Science
Dewan Public School
Skills
Product Development
Affiliations
- Achieved Gold Medal in M.Pharm for BEST PG THESIS AWARD among the university.
- Presented Poster in International Conference in AL-NOOR- AIMST INTERNATIONAL CONFERENCE ON HEALTH SCIENCES organized by AIMST University, Malaysia.
- Secured First position in PANACEA in SPIRIT'17, IIT BHU.
- Secured Second position in BULL'S EYE in SPIRIT'17, IIT BHU.
Accomplishments
- Created highly effective new program that significantly impacted efficiency and improved operations.
- Consistently maintained high customer satisfaction ratings.
Additional Information
- Project:- Synthesis and Characterization of Supramolecular Hydrogel for Pharmaceutical Applications.
- Review Articles:-
1. Understanding and advancement in gold nanoparticle targeted photothermal therapy of cancer (Impact
Factor:- 11.00)
2. Fabrication and Characterization of Chitosan—Tamarind Seed Polysaccharide Composite Film for
Transdermal Delivery of Protein/Peptide (Impact Factor:- 4.5)
3. Skin Diseases and their Treatment Strategies in Sub-Saharan African Regions (Bentham Science)
4. Understanding Genetic Testing for Cancer Detection in the Body (Impact Factor 1.5)
5. Genetic Scanning for Nasopharyngeal Carcinoma (Impact Factor 1.5)
6. Opioids: A Pain Relief Substance (Impact Factor 2.6)
7. Hormone Therapy for Cancer Treatment (Impact Factor 3.4)
- Summer Training:-
4 Weeks Hospital Training in Sarvodya Hospital, Ghaziabad in 4th Semester. Learning includes
-Performing the basic activities like B.P. checking, dressing, Iv/Im injections.
- Dispensing Drugs at Drug Store.
Certification
Registered Pharmacist in UPPCI License - 2018
Languages
- English
- Hindi
Timeline
Senior Product Executive
Mankind Pharma
06.2024 - Current
Sr. Product Executive
Ozone Pharmaceuticals
10.2022 - 06.2024
Product Executive
Alde Medi Impex Ltd
06.2021 - 09.2022
Business Development Manager
AstraZaneca Pharma
12.2018 - 11.2019
Medical Representative
Aristo Pharmaceuticals
06.2018 - 12.2018
M.Pharm - Pharmaceutics
Galgotias University
B.Pharm - Pharmacy
Krishna Institute of Engineering And Technology
12th - Physics, Chemistry, Biology
Dewan Public School
10th - Science
Dewan Public School
MBA - Marketing And HR
Mangalayatan University
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