Nandhini C
Summary
Results-driven Performance Marketer with deep expertise in search engine marketing strategies and campaign management. Skilled in enhancing systems and aligning technical solutions with business objectives.
Overview
8
8
years of professional experience
2
2
Certifications
1
1
Language
Work History
Senior SEM Manager
Adglobal360 India
05.2020 - 12.2024
- Developed & Implemented Paid Search, Display & Video Campaigns in Google AdWords & Bing.
- Implemented automated bidding strategies & day parting techniques, increasing ad visibility during peak conversion times by 70% while maintaining budget efficiency.
- Leveraged advanced targeting options in Google Ads and Bing Ads platforms for precise reach of desired audiences.
- Optimised SEM Campaigns for a portfolio of 15 clients & increased their conversion rates.
- Conducted regular technical audits of PPC accounts, improving account health scores by an average of 40%.
- Develop media plans for new & existing clients. Implemented PPC Strategies & reduced overall CPL resulting in a 40% uplift in lead quality.
- Led hands-on optimization for ad copies, keyword research & uplifted the ad relevance scores.
- Delivered weekly & monthly detailed reports and ensuring ongoing campaigns performance.
Senior Digital Marketing Analyst
Pinnacle Digital Marketing
12.2018 - 04.2020
- Executed 30+ digital marketing campaigns across multiple platform with high quality and no incidents.
- Developed and executed online marketing strategy for multiple companies which increased social media following and generated leads for customer base.
- Experienced in using Google Analytics, Google Keyword Tool, Google Tag Manager &CENTRO.
- Handling Google AdWords Campaign, Display Campaigns using Social Media Ads for international clients.
- Generate monthly Keyword Report data from Google AdWords to present to the Director of Online Marketing showcasing the progress of all online marketing efforts.
- Managing and reporting on-going performance, optimization and effectiveness of digital campaigns through analytics, reviews to Clients.
Digital Marketing Executive
Trikore Software Solutions
01.2018 - 04.2018
- Successfully spearhead campaigns on social media platforms including Facebook, YouTube and E-mail marketing.
- Write high-quality content for social media (LinkedIn, Facebook) to bring attention from clients. Perform extensive web research to collect pertinent data and gather images related to the assigned article.
- Research industry related topics to write blogs and recommended new topics.
- Created advertisement in Facebook for Shribha client and boosted their page likes to 25000.
- Responsible for conducting research and writing content on a regular basis for E-mail marketing Campaigns to promote our services.
Digital Marketing Executive
Airloyal
11.2016 - 06.2017
- Write, edit and utilize compelling and effective scripts to achieve and exceed sales goals, based on the market data.
- Handled the responsibilities of reviewing and editing articles to ensure quality of the Newsletters.
- Researching the client's information through search engines like Google, LinkedIn, and Twitter.
- Implemented promotional strategy that increased via Social Media by 60%.
- Increased the role on blog presence from product highlights to expert in the field
- Set, schedule and manage well qualified meetings for CEO and Managing Director.
- Created and maintained complete records for all prospect and customer interactions within Intercom.
- Wrote blog posts on Linkedin to promote our brand.
- Qualify and approve the surveys launched by clients in website.
- Organized Group discussions with customers for Glanbia project.
Education
Master of Computer Application -
SRM Easwari Engineering College
01.2016
Bachelor of Computer Application - undefined
Vels University
01.2014
Skills
Content strategy development
Digital marketing strategy
Persuasive content creation
Targeted display campaigns
Video marketing strategies
Keyword research and analysis
Certification
Digital Marketing Certification in Loyola Institute of Business Administration.
Accomplishments
- Was recognized for the stand out efforts and was later given more opportunities from other streams of the business.
- Conducted various meetings with clients from various global economies successfully.
- Assisted in a multi-faced email marketing campaign that garnered a 50% rise in Facebook page visits.
Disclaimer
Date: Place: Regards – Nandhini Chandran
Timeline
Senior SEM Manager
Adglobal360 India
05.2020 - 12.2024
Senior Digital Marketing Analyst
Pinnacle Digital Marketing
12.2018 - 04.2020
Digital Marketing Executive
Trikore Software Solutions
01.2018 - 04.2018
Digital Marketing Executive
Airloyal
11.2016 - 06.2017
Bachelor of Computer Application - undefined
Vels University
Master of Computer Application -
SRM Easwari Engineering College
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