Nandini Chakraborty
PR & Marketing Professional
Delhi NCR
Summary
Media-savvy PR & marketing professional with 2 years of work experience in developing highly effective campaigns and deepening diverse media relations to secure coverage for client(s). Team player, sincere, dynamic professional with a keen eye for detail & prioritizes meeting deadlines.
Overview
7
7
years of professional experience
3
3
Certifications
Work History
Junior Account Executive
Media Mic
10.2022 - 04.2024
- Serviced clients - House of Aisle, ClickPost, LoEstro Advisors, Astrotalk, Josh Talks, Tiger Analytics, Devdynamics & HempStreet.
- Communicated with media weekly, on behalf of clients, to build relationships and optimize press coverage.
- Increased brand awareness through the development and implementation of successful public relations campaigns.
- Garnered & coordinated a variety of interaction opportunities for clients.
- Drafted & disseminated press releases to media outlets.
- Prepared authored articles, feature articles & reports.
- Maintained monthly coverage dossiers, media lists, coverage reports, plan of action & work in progress sheets for clients.
- Led crisis communications and media relations activities in response to challenging situations.
Management Associate
MSLGROUP
11.2021 - 04.2022
- Conducted research, customized brand message to reach and capture target audience's interest to drive engagement and provide brand solutions for clients Usha International, LIXIL Corporation
- Curated multiple content pieces like press releases, product notes, event listicles, authored articles etc. & identified communication channels to disseminate varied content pieces with the respective media
- Conducted influencer & media outreach for clients; updated media lists; abreast with the latest social media trends and have an in depth understanding of social media analytics
- Developed PR plans by leveraging special days of the year (World Toilet Day campaign for LIXIL Corporation; International Women's Day campaign, Valentine's Day campaign for Usha International etc.)
- Was custodian of all SOPs for clients Usha International and LIXIL Corporation; SOPs such as coverage reports, industry & competition reports, monthly dossiers, W.I.P reports, minutes of client calls; cracked media opportunities with premium decor, trade & lifestyle publications like Architectural Digest India, Good Homes, Construction and Architecture Update etc.
Public Relations Intern
MSLGROUP
08.2021 - 10.2021
Public Relations Intern
Brannia
06.2018 - 07.2018
Editorial Intern
Delhi Press (Woman's Era Magazine)
06.2017 - 07.2017
Education
Master of Arts - Journalism And Mass Communication
Amity University
Noida 08.2019 - 2021.06
Bachelor of Arts - Journalism And Mass Communication
Vivekananda Institute of Professional Studies
Pitampura 08.2016 - 2019.06
Skills
- Media relations, Media kit preparation, Event coordination
Content Curation (Press releases, Authored Articles, Listicles, Blogs etc)
Strategic Planning & development (PR/Marketing Quarter Plans, Campaign Ideation & management)
Multi-Tasker, Detail Oriented, Team Player, Skilled Communicator
Social Media Marketing
Accomplishments
- Appointed member as K-Influencer of Korean Culture & Information Service under the Ministry of Culture, Sports and Tourism of South Korea (2021)
- Field Reporter for Amity Radio Club (2020)
- Student Researcher for the panel discussion on India as Vishwaguru: How true? (2019)
- Secured Best Press Kit Award for Crisis Management Press Conference at V.I.P.S (2018)
Certification
IAMCR- India Webinar Series On Media And Communication Research
Timeline
Junior Account Executive
Media Mic
10.2022 - 04.2024
Management Associate
MSLGROUP
11.2021 - 04.2022
Public Relations Intern
MSLGROUP
08.2021 - 10.2021
IAMCR- India Webinar Series On Media And Communication Research
08-2020
Internal Complaints Committee: An Introspection Of Legal Framework Of Gender Bias In Media
07-2020
Master of Arts - Journalism And Mass Communication
Amity University
08.2019 - 2021.06
Public Relations Intern
Brannia
06.2018 - 07.2018
Editorial Intern
Delhi Press (Woman's Era Magazine)
06.2017 - 07.2017
Film Review Workshop by Rohit Vats
04-2017
Bachelor of Arts - Journalism And Mass Communication
Vivekananda Institute of Professional Studies
08.2016 - 2019.06
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