Nandini Gupta

• Drive social media strategy for "Balance by Dee," orchestrating impactful campaigns and captivating content to elevate brand visibility and foster audience engagement.

• Cultivate a cohesive brand image through the creation of visually compelling graphics, layouts, and aesthetics that embody the essence of "Balance by Dee" and resonate with the discerning target market.

• Assisted in coordinating and executing photo shoots under senior stylist's guidance.

• Sourced on-trend apparel and accessories, conducted trend research, prepared mood boards, and facilitated sourcing of makeup artists to enhance styling concepts for photo shoots.

• Conducted comprehensive market research to identify and forecast seasonal trends, informing the creative direction of the Spring/Summer 23 Collection.

• Oversaw the strategic procurement and selection of textiles and materials, ensuring optimal quality and alignment with the collection's design concept.

• Conducted market research to identify and further forecast longer-lasting trends to ensure product sustainability and translated concepts into practical sketches that highlighted window displays and layouts for effective merchandising.

• Responsible for Client Acquisition through the identification of possible audiences and client bases in tandem with brand identity.