Strategic Planning Manager with expertise in leading initiatives and coordinating projects to enhance organizational success. Strong background in managing cross-functional teams, leading projects, and driving operational efficiency. Skilled in developing comprehensive plans, analyzing data, and implementing strategies to achieve objectives. Proven track record in executing go-to-market strategies and successful events, boosting customer value and team performance.
Overview
18
18
years of professional experience
Work History
Channel Digital Sales & Enablement - Business Planning Manager
HP Inc.
08.2022 - Current
Execute enforcement letters to remove unauthorized product listings across APJ region.
Leverage advanced data analytics for monitoring of unauthorized listings.
Collaborate with stakeholders and cross-functional teams to deliver regular reports and summaries
Coordinate with external agencies to ensure continuous monitoring and enforcement actions
Support TestBuy process by identifying targets and optimizing strategies.
Took ownership to maintaining and regularly updating Channel dictionary for Global Team.
Assisted the leadership team by preparing executive summaries and presentation decks for strategic reviews.
Drove process improvements through data analysis and stakeholder engagement initiatives.
Head of school development and sports
TENBROECK ACADEMY
02.2021 - 03.2022
Company Overview: IGCSE & ICSE Curriculum Elementary Montessori
Leading the marketing initiative which includes advertising, re-branding, digital marketing, new website development, media & public relations.
Drove sales growth by conceptualizing and launching an integrated, multi-channel marketing strategy, including print catalogues, web initiatives, and direct marketing campaigns.
Enhanced customer value by strategically repositioning the brand and its offerings, leveraging in-depth research and competitive analysis to inform decisions.
Marketing Head
HABITAT VENTURES
07.2012 - 07.2018
Company Overview: Real Estate Development Company
Spearheaded marketing and communication initiatives, including re-branding and digital campaigns.
Executed integrated marketing campaigns across print, radio, OOH, digital, and direct channels.
Repositioned brand to establish value-driven identity through market research and analysis.
Successfully conceptualized campaigns for 750 apartments, generating over 8,000 inquiries.
Led hiring, management, and performance tracking of over 20 sales representatives.
Trained sales team to enhance customer conversations and improve conversion rates.
Managed promotional events and trade shows, ensuring timely delivery through vendor coordination.
Handled website content, digital/SM campaigns including photoshoots.
Initiated and oversaw the design, architecture, and development of a new, award-winning website featuring interactive home panoramas and live chat support; recognized as 'Best Developer Website, India' by Asia Pacific Property Awards 2014–15.
Contributed to award-winning brand recognition: Habitat Crest won 'Best Development Marketing' – Asia Pacific Property Awards 2014–15; Earned multiple accolades, including Silicon India’s 'Luxury Project of the Year, East Bangalore' and 'Best Residential Architecture in Karnataka' by Worldwide Achievers Real Estate in 2014.
Sr. Account Executive
DENTSU COMMUNICATIONS PVT LTD
09.2008 - 07.2012
Company Overview: A fully integrated advertising & communication agency
Briefing, strategizing and executing advertising communication / Brand Planning for major clients like Acer, Nitesh Estates, Blaupunkt, Nissin Top Ramen and Innovative Film City.
Managed 360-degree media campaigns across TV, print, OOH, and point-of-sale (POS) collateral, ensuring cohesive and effective brand communication.
Consistently delivered high-impact, results-driven campaigns that aligned with client objectives and KPIs.
Led communication strategies for brand and product launches for clients such as Acer, Blaupunkt, and Nitesh Estates.
Actively contributed to new business pitches for prominent accounts, including Incredible India, Wipro, Chisel Fitness, and Trend Micro.
Collaborated and negotiated effectively with clients, internal departments, and external vendors to ensure smooth campaign execution.
Successfully managed all campaigns with strict adherence to timelines and delivery schedules.
Demonstrated strong operational leadership in executing integrated communication campaigns end-to-end—from strategic concept through to final execution.
A fully integrated advertising & communication agency
PR Executive
TESTING BEES
06.2007 - 09.2008
Company Overview: Recruiting & Training Institution
Led initiatives to reposition company brand, enhancing visibility and market presence.
Planned course schedules and coordinated with teaching staff for optimal program delivery.
Generated leads and managed finance-related MIS to support business growth.
Conducted internal study to identify business needs and develop targeted growth strategies.
Established sustainable client acquisition pipeline leveraging referrals from satisfied graduates.
Managed end-to-end communication with prospective candidates, ensuring professional engagement.
Proactively conducted an internal study to identify business needs and develop effective growth strategies.
Education
Advanced M/S Excel -
LinkedIn Learning
08-2023
Full-Time Digital Marketing Course -
Digital Academy 360
Bangalore
B.A. - Journalism, English & Economics
S.B.R.R. Mahajanas College
Mysore
Skills
Brand development and positioning
Go-to-market strategy
Corporate communications
Event management and execution
Negotiation skills
Product and project launches
Team leadership
Customer value creation
SEO and SEM strategies
Social media marketing
Google Ads management
Google Analytics expertise
Content management systems
Website development (WordPress)
Accomplishments
Summited Mount Kilimanjaro in a 6-day trek
Participated in several 10 km runs and half marathon events from 2015 to present
Helped organize the annual Bangalore Runners' Unity Run from 2016 to 2018, and grew the event from 1,200 to 3,000 attendees
Trained over 100 police commissioners, inspectors, and women constables in self-defense and karate for over 8 months
Karate Black Belt, Dan 1 in 2000 & Dan 2 in 2003.
National Table Tennis tournaments - School to college 1995-2005.
Several awards for Varsity level Throw ball, Volleyball and State Level Basketball.
One of the organizers of “Saree Run” event - PAN India, that hosts over 7000 saree clad women running to embrace fitness and to break the stereotypical clothing for workouts.
Languages
Kannada
First Language
English
Proficient (C2)
C2
Hindi
Advanced (C1)
C1
Timeline
Channel Digital Sales & Enablement - Business Planning Manager