Nandini Ramesh
Bengaluru
Summary
B2B Enterprise Marketing Professional with about 11 years of experience building and implementing strategies focused on Branding, Digital marketing, Content marketing, Email marketing. Including end-to-end planning and execution of corporate communication, New Product launches, media planning, Lead generation and event promotions.
Overview
13
13
years of professional experience
Work History
Senior Manager - Branding and Digital Strategy
Allied Worldwide
01.2024 - 08.2024
- Spearheaded the creation and implementation of a comprehensive branding strategy that increased brand visibility and engagement on LinkedIn, resulting in a 30% growth in follower count within six months
- Created and managed a content calendar that included thought leadership articles, infographics, and videos, enhancing brand authority and driving audience engagement
- Actively engaged with industry professionals and potential clients through personalized outreach, resulting in a 25% increase in connection requests and meaningful conversations
Senior Channel Marketing Manager - APAC
Filewave AG
03.2023 - 11.2023
- Developed and executed comprehensive channel partner strategy that led to 400% increase in number of active channel partners within first year
- Developed strong relationships with channel partners, leading to 250% increase in leads and 75% increase in lead conversion rates, leading to additional $1.1 million in channel-generated revenue
- Effectively managed channel marketing budget, optimizing resource allocation and reducing unnecessary expenses by.
Marketing Manager - USA and India
Draup
12.2021 - 03.2023
- Conceptualized online and digital marketing plans and roadmaps, based on pre-identified outcomes and metrics thus increasing the lead generation (MQL) by 35%
- Collaborated with various affiliate marketing channels like G2, Forbes, Gartner, Forrester and ASCM to improve Brand image and Brand credibility
- Undertook and implemented Employer Brand and recruitment advertising initiatives from concept to completion in a timely manner to raise the recruitment marketing standards and higher hire rate and acceptance rate
- Drove initiatives such as marketing performance reports, developed new scoring techniques, reporting a 20% marketing performance increase to management in 6 months
Marketing Manager - Global Role
Future Focus Infotech
11.2020 - 11.2021
- Created a comprehensive global marketing strategy by conducting in-depth research on hiring trends of new markets, leading to a 25% increase in brand recognition across EMEA, India, and America within the first year
- Developed and maintained strategic relationships with marketing teams across various countries, leading to the successful execution of 10+ localized marketing campaigns that enhanced customer engagement by 40%
- Segmented broad geographic markets into individual regions, setting revenue and lead generation goals that contributed to a 50% increase in organic leads through targeted marketing campaigns.
Marketing Program Manager
Lenovo India Pvt Ltd
06.2018 - 08.2019
- Strategized and planned High profile B2Bevents in order to generate a funnel of marketing ready & sales ready leads
- Managed financial processes (Agency costing + PR generation + POE management + Budget management)
- Managed content of the event like speakership, preparation of presentation material & key messages; strengthening message delivery through PR & social media
- Effectively managed a quarterly budget of $25,000 to generate leads worth $10 million, through various sales and marketing platforms
Marketing Officer
HID India Pvt Ltd
08.2013 - 10.2016
- Increased repeat buying from 10% to 35% over a year with a targeted email marketing strategy, Promotions and Consultant
- Conclaves
- Devised and retained robust social media presence, focusing on customer engagement, brand recognition & increased customer loyalty across SAARC
Marketing Executive
IKA India
04.2011 - 08.2013
- Spearheaded gamut of marketing activities like brand management, PR, media relations, brand positioning, product launches, advertising, sales collateral and events management
- Strategized corporate communication campaigns through company intranet, corporate events, media releases, newsletters, white papers and social media community posts
Education
MBA - Marketing & Finance
MP Birla Institute of Management
Bachelor of Engineering - Biotechnology
BMS College of
Engineering
Skills
- Strategic Planning
- Cross-Functional Collaboration
- Brand Management
- Problem-solving abilities
- Positive Attitude
- Analytical Thinking
- Data-driven decision-making
- Partnership Development
- Corporate Communications
- Budget Management
- Relationship Building
- Lead Generation
Accomplishments
- Awarded Certificate of Appreciation from IKA in 2011
- Certificate of Excellence from HID in 2014
- Headed the POSH committee at Draup in 2022
- Felicitated as the Best Marketing Student of the Year
Languages
English
Bilingual or Proficient (C2)
German
Beginner (A1)
Kannada
Bilingual or Proficient (C2)
Hindi
Upper intermediate (B2)
Timeline
Senior Manager - Branding and Digital Strategy
Allied Worldwide
01.2024 - 08.2024
Senior Channel Marketing Manager - APAC
Filewave AG
03.2023 - 11.2023
Marketing Manager - USA and India
Draup
12.2021 - 03.2023
Marketing Manager - Global Role
Future Focus Infotech
11.2020 - 11.2021
Marketing Program Manager
Lenovo India Pvt Ltd
06.2018 - 08.2019
Marketing Officer
HID India Pvt Ltd
08.2013 - 10.2016
Marketing Executive
IKA India
04.2011 - 08.2013
MBA - Marketing & Finance
MP Birla Institute of Management
Bachelor of Engineering - Biotechnology
BMS College of
Engineering
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