NANDINI SETHIA
Mumbai
Summary
Seeking an opportunity in the field of marketing where I can use my digital marketing skills and enhance the learning in fieldwork. I am an experienced Digital Marketer and an Analytical Lead with background in planning, developing, managing and implementing strategies.
Overview
1
1
year of professional experience
1
1
Certification
Work History
ANALYTICAL LEAD
M2O Consulting
03.2024 - Current
- Worked with high value brands like Naturals and Specialty Restaurants and helped them increase their revenue.
- Helped Naturals with a MoM growth of 38% in the month of march, and a overall increase of 14% more than the target.
- Drove sales on Aggregators channels (Swiggy & Zomato) by analyzing existing processes & building a monthly sales plan.
- Executing media planning to maximize ROI from Ads & Discounts.
- Optimizing KPT and ADT for the brands and helping them reduce it from 5mins to under 2mins.
PERFORMANCE MARKETING JR. EXECUTIVE
HOWL DIGITAL
07.2023 - 02.2024
- Worked with various brands like Schindler, HRX, Pluckk, Asian Paints, Integrow and few others.
- Executed Media campaigns on various platforms like META, Google, and LinkedIn.
- Optimized and Audited landing pages for improved conversion rates, utilizing A/B Testing
- Worked on E-commerce platform like Amazon, Zepto and Swiggy for Pluckk brand and helped them grow their business from 0.8 to 6.0 ROAS.
- Helped brand Schindler reduce the lead cost to less than 90% of the previous price through meticulous strategy and innovative techniques.
- Increased website traffic by implementing SEO strategies and Keyword Research
- Planned and executed SEO and Social Media campaigns
- Prepared emailers for various brands like Asian Paints and Kotak
- Researched and worked on various BD pitches with different objectives and sectors.
DIGITAL MARKETING intern
ACMEGRADE
05.2023 - 07.2023
- Designed and presented social media calendar
- Tracked social media trends and adapted to attract target follower demographic.
Education
Bachelor’s of Commerce - Finance and Accounting
Narsee Monjee College of Commerce and Economics
01.2023
Class 12 - Higher Secondary Certificate (State Board)
Narsee Monjee College of Commerce and Economics
01.2020
Class 10 - ICSE Board
Vibgyor High School
01.2018
Skills
- Keyword Research Analysis
- Search Engine Optimization
- Digital Branding Strategies
- Data-driven decision making
- Digital Marketing
- Excel
- PowerPoint
Certification
- Omnichannel Marketing Virtual Experience program at LULULEMON FORAGE
- The Fundamental of Digital Marketing – Google Certified Course
- Google Ads Certification
- The Complete Digital Marketing Course by Udemy
Accomplishments
Featured in Bombay Times as a semi finalist of Times Fresh Face, Mumbai
Extracurricular Activities
Dance – Performed in Filmfare awards shows and IPL
WEDDING CHOREOGRAPHER – Choreographed more than 15+ weddings.
Timeline
ANALYTICAL LEAD
M2O Consulting
03.2024 - Current
PERFORMANCE MARKETING JR. EXECUTIVE
HOWL DIGITAL
07.2023 - 02.2024
DIGITAL MARKETING intern
ACMEGRADE
05.2023 - 07.2023
Bachelor’s of Commerce - Finance and Accounting
Narsee Monjee College of Commerce and Economics
Class 12 - Higher Secondary Certificate (State Board)
Narsee Monjee College of Commerce and Economics
Class 10 - ICSE Board
Vibgyor High School
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