Nanditha S Menon
Bengaluru
Summary
A dynamic professional with 17.8 years of experience in the Food and beverage sector specialized in handling Key accounts, sales and marketing handling different segments and categories in spices , spice extracts, essential oils ,seasonings, natural colours , beverages . Collaborative Key Account Manager with demonstrated success in relationship building, negotiating and developing new business within targeted and assigned accounts, majorly in the QSR Segment. Strong analytic, quantitative and technical aptitude with great attention to detail. Self-motivated, driven and adaptable with proven track record of exceeding goals.
Overview
19
19
years of professional experience
Work History
Key Accounts Manager- South
Puratos Food Ingredients India Pvt Ltd
07.2024 - Current
- Handling the Key accounts for entire South India for Industry/Food Service / QSR Segments & Bakery chains, focusing on the chocolate, Bakery and Patisserie category.
- KAP Plan execution for major Key account customers in South Region.
- Implement the sales action plan, review and analyze variances weekly and initiating corrective actions to ensure achievement of targets.
- Review of all the projects through CRM on a daily basis
- Managing and growing existing customer base, taking the ownership and deliver on sales revenue goals. Working on 12 months landing plan and executing the same to get an overview of Sales for the financial year.
- Develop and execute strategic plan to achieve sales targets to expand the company's customer base.
- Collaborate with R&D Team on the product development and technical service.
- Working closely with Executive chefs and Technical Advisory team for delivering the best service by reducing the turnaround time to customers.
- Developed a comprehensive understanding of customers'' needs, enabling targeted up-selling and cross-selling efforts.
- Exploring the semi-industry segment for breads and patisserie category along with the expansion of Food service / bakery and Industry segment.
- Delivered tailored presentations showcasing the company''s unique value proposition to prospective clients.
- Boosted client satisfaction by developing and maintaining strong relationships with key accounts.
- Conducted regular account reviews to monitor progress, identify opportunities, and address concerns.
- Provided valuable insights to product development teams based on customer feedback, driving innovation in offerings.
- Resolved customer issues promptly, fostering loyalty and strengthening long-term relationships.
- Identified new business opportunities by analyzing industry trends and competitor activities.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Built relationships with customers and community to promote long term business growth.
Senior Key Accounts Manager
Foodservice India Pvt LTD
10.2022 - 04.2024
- Handling the Key accounts for entire South India for Wets and Beverages category majorly focussing on the QSR Segments
- Develop and execute strategic plan to achieve sales targets to expand the company’s customer base
- Collaborate with R&D Team on the product development and technical service.
- Working closely with Executive chefs and Mixologists for delivering the best service by reducing the turn around time to customers.
- Managing and growing existing customer base, taking the ownership and deliver on sales revenue goals
- Implement the sales action plan, review and analyze variances periodically and initiating corrective actions to ensure achievement of targets..
- Improved account management by predicting potential competitive threats and outlining proactive solutions.
- Analyzed sales to manage life cycle of product, inventory models and selling rates.
- Understanding the trends and market for both food and beverages
National Key accounts Manager -OFS
Griffith Foods
04.2021 - 10.2022
- To Lead overall strategic alignment of the organization activities aimed at exploring customer’s needs and requirements
- Develop and execute strategic plan to achieve sales targets to expand the company’s customer base.
- Managing and growing existing customer base, taking the ownership and deliver on sales revenue goals
- Acquire new customers through active prospection.
- Implement the sales action plan, review and analyze variances periodically and initiating corrective actions to ensure achievement of targets.
- Develop and leverage long term partnership relations (internal and external).
- Coordinate the execution of marketing plan in their area for promotion events, Customer Innovation Days, promotional offers, etc. with Brand Marketing team
- Reporting and MIS (visits, activities, results, market conditions, customers product and service needs, competitive activities).
- Yearly and Quarterly Sales Forecasting of all the products - Present Sales Study, Competitors Sale, Key Customers Study, Consumer Base Study, Forming a strategy for growth and investment.
- Leading the LRP Process 2030 for Griffith Foods IME Division
- Focusing on the Key OFS customers especially for snack segments
Territory Manager – Sales
SYMEGA FOOD INGREDIENTS LTD
11.2016 - 10.2020
- Identify & develop Business Opportunities in assigned Geographical Markets of Western India, mainly focusing on Maharashtra and Gujarat Region.
- Marketing Research and development of new products based on the market trends.
- Help in development of New Products and Sales in seasonings as well as for the culinary range of products
- Exploring the market and products, thereby increasing the Product Portfolio with existing customers and adding new customers to the customer Portfolio.
- Was a part of ISO 14000, 45000 Audit, taking care of Internal audit in the Sales and Marketing Department,
- Independent Sales of Seasonings, culinary range of products, value added spice mixes, flavours and natural colours mainly in Maharashtra and Gujarat region, which includes trials and sensory evaluation at customer end.
Senior Executive – Sales, Seasoning business (India)
AVT McCormick Ingredients Ltd
05.2014 - 11.2016
- Identify & develop Business Opportunities , mainly focussing on South and other parts of India,
- Marketing Research and development of new products, based on the market trends.
- Help in development of New Products and Sales.
- Increase the Product Portfolio with existing customers and add new customers to the tally.
- Build and maintain relationship with customer’s procurement and technical personnel.
- Coordinate with the quality team to close customer queries and documentation.
- Coordinating with New Product Development, Procurement, Planning, Production and Quality Control Departments and Logistics team for the timely dispatches
- Independent Sales of Seasonings in Indian Market, which includes trials and sensory evaluation at customer end
Senior Associate, Sales- South India
Kancor Ingredients Ltd
01.2012 - 03.2014
- Independent Sales of Oleoresins, Essential Oils and Specialty Products in South India region.
- Focus on large key accounts in FMCG, F&F, Pharma sectors
- Mapping customer segments and identify potential accounts
- Target and initiate sales in markets like Kerala and Tamil Nadu
- Identifying innovative projects from customers that can be of interest to the SPD division
- Focus more on new markets and new customers for new projects
- Took initiative in developing new products like Fried Chicken Marinade, Sambhar flavor Oleoresin and chicken flavor oleoresins.
- Supporting customer services in regulatory documentation and payment collection
- Coordinate with the R& D, and NPD for new projects.
Associate –License Admin – Commercial Imports
Kancor Ingredients Ltd
07.2008 - 01.2012
- Monitor the requirement of Advance Licenses and closing of Advance Licenses in JDGFT and Customs.
- Monitor Export Obligation for Advance License on a daily basis. Do all the required controls through system and advise Shipping/ Marketing to achieve Export Obligation in time
- Tracking of accounts receivables from incentive benefit schemes
- Co-ordination with C&F agents, Spices Board & DGFT, Delhi agent for quick ratification of licenses
Auditor Assistant
Menon and Menon Chartered Accountants
09.2006 - 11.2007
- Verification, Vouching of accounts of different companies.
- Preparation of Trial Balances, P& L A/Cs Balance sheet and other financial statements of different companies
- Assisting the Auditors in auditing accounts of different companies.
- Help in filing Income Tax returns of different Individuals, companies etc
Financial Analyst
Digital Mesh Softech (I) Pvt Ltd
04.2006 - 09.2006
- Compiling of Financial data, preparation of P& L A/C’s, financial statements of different companies.
- Analysis of financial statements, preparation of reports, making comparisons with the previous year.
Education
PG in International Business -
Indira Gandhi Open University
01.2010
MBA (Finance) -
Pondicherry University
01.2009
M.COM -
N.SS. College, Tripunithura, MG University
01.2009
B.COM -
S.T.Teresas College, Ernakulam
01.2005
CLASS XII -
Chinmaya Vidyalaya
01.2002
CLASS X -
Chinmaya Vidyalaya
01.2000
Skills
- COMPUTER BASICS
- DTP & WORD PROCESSING
- SAP
- ERP
- POWER BI
- CRM
Personal Information
- Marital Status: Married
- Date of Birth: 04/20/84
- Nationality: Indian
Spouse
Mr Rajeev R Menon (Senior Sales Manager- SFS Homes, Cochin)
Hobbies and Interests
Drawing & Painting, Hearing Music, Travelling
Timeline
Key Accounts Manager- South
Puratos Food Ingredients India Pvt Ltd
07.2024 - Current
Senior Key Accounts Manager
Foodservice India Pvt LTD
10.2022 - 04.2024
National Key accounts Manager -OFS
Griffith Foods
04.2021 - 10.2022
Territory Manager – Sales
SYMEGA FOOD INGREDIENTS LTD
11.2016 - 10.2020
Senior Executive – Sales, Seasoning business (India)
AVT McCormick Ingredients Ltd
05.2014 - 11.2016
Senior Associate, Sales- South India
Kancor Ingredients Ltd
01.2012 - 03.2014
Associate –License Admin – Commercial Imports
Kancor Ingredients Ltd
07.2008 - 01.2012
Auditor Assistant
Menon and Menon Chartered Accountants
09.2006 - 11.2007
Financial Analyst
Digital Mesh Softech (I) Pvt Ltd
04.2006 - 09.2006
MBA (Finance) -
Pondicherry University
M.COM -
N.SS. College, Tripunithura, MG University
B.COM -
S.T.Teresas College, Ernakulam
CLASS XII -
Chinmaya Vidyalaya
CLASS X -
Chinmaya Vidyalaya
PG in International Business -
Indira Gandhi Open University
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