Dinesh Kumar
Fatehgarh Churian
Summary
Dynamic leader with a proven track record at Nextday Marketing, where strategic planning and leadership skills led to a 250% sales growth. Expert in business analytics and developing high-performing teams, demonstrating exceptional analytical skills and customer service excellence. Skilled in fostering channel partnerships and driving business development.
Overview
16
16
years of professional experience
3
3
Certifications
Work History
Vice President of Sales and Marketing
Nextday Marketing
01.2023 - Current
- Responsible to the CEO for strategic planning, Sales development and growth, P&L, and process implementation.
- Launched up a new sis Company after analyzing the sales data while Co-coordinating with the US Team.
- Execution of planning that bolstered Sales growth by 250% in 1.5 Years.
- Reformed overall customer experience strategy with a 360° approach, leading to a 30% increase in customer satisfaction scores.
- Data Analysis for Sales, Lead Conversion’s& Dispatching.
- Executed change management initiatives, transitioning the company towards a more Sales and customer-centric culture resulting in increased Business and reference customers.
- Mentors others in developing Leadership behaviors. Hires, manages, and develops high performing teams. Identifies individual strengths of team members and actively fosters career advancement.
Senior Manager Credit Cards
HDFC Bank Ltd
09.2021 - 12.2022
- Manage Payment Business products - Credit card sales (Retail & Business) for Kapurthalla & Gurdaspur.
- Liaison and coordinate with defined channel of acquisition - Retail Branch Managers, Branch Banking Teams, Corporate, other channel sales, and Seniors to push Credit Cards segment of the bank.
- Achieve business targets, Cross selling of products by team for AL/ PL/ Insurance/ SA/ other third party product.
- Manage team of Sales Managers & BDRs ( business development executives) spread across the Cluster.
- Sourcing documentation adherence, Drive productivity, compliant sourcing processes.
- Build and nurture relationships with the branch and other internal channels.
- Ensure adherence to standardized sales processes, SM Planner, DAP leads.
- Timely execution of all sales activities, campaigns, referrals & any self - generated leads.
- Responsible for Recruitment, Joining, Training, Mentoring, Grooming & Development of Sales Manager’s.
- Tracking and reporting sales performance including pipeline, acquisition results and market conditions along with MIS & analysis of sourcing.
- Ensuring all performance standards are met viz. business targets, controls and compliance.
General Manager
Jaycee Motors
05.2019 - 08.2021
- Sales Forecast YOY trend Basis, (Forecast and track annual, quarterly, and monthly car sales to maximize gross profits).
- E2B, B2R Tracking Weekly Basis for all Retail outlet’s.
- To plan & implement aggressive strategies to achieve desired sales, market share and profitability objectives of the division’s.
- Implementing innovative promotional campaigns, monitoring market trends and exploring growth opportunities. (CSD, Corporate Sector, Govt Offices)
- Leading, training and motivating a team of highly competent Sales / Marketing professionals also form part of the key responsibilities.
- Ensures the profitability of the dealership by overseeing the various departments which include variable operations (Sales & Financing), fixed operations business office (accounting & administration).
- Completing performance evaluations regularly and developing short and long-term goals for each department manager (includes administrative, sales and service departments).
- Effectively communicating with the Showroom manager on a weekly basis to review departmental forecasts and ensure consistency with annual projections.
- Paying close attention to daily operations, recommending and creating improved courses of action where necessary.
- Providing dealership management with weekly reports on the financial condition of the dealership.
- Overseeing the monthly financial statement to ensure it is complete, accurate and submitted on time to the management/dealership owners.
- Coordinating regular meetings with the managers of each department to ensure their profitability and efficiency.
- Overseeing the hiring and training of all department managers.
- Ensuring a high level of customer satisfaction in all auto sales division’s to increase retention and referrals to drive repeat car sales.
Area Sales Manager
Bharti Airtel Ltd
12.2014 - 03.2019
- Expanded market share through effective prospecting, Expanding Channels, Identifying Corporates, and working with VBS, Retention and Collection Team.
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Churn Management by closely monitoring on the reason and customer response.
- Established strong relationships with Channel Partner, resulting in increased business, customer satisfaction and channel revenue’s.
- Data Analysis, market trends and competitor activities to identify new business opportunities and areas for growth.
- Grew businesses by adopting market expansion strategy to serve different customer needs (Corporate & Individual).
- Worked diligently to resolve customer complaints, Channel Partner’s concerns and Claim Settlement on time.
- Working with marketing department to develop targeted promotional campaigns for specific bases that drove sales growth.
- Achieved consistent annual revenue growth by continuously monitoring performance metrics and adjusting strategies RM Wise.
- Streamlined internal processes by working closely with cross-functional teams such as Retention, CS Team, Collection and VBS departments to ensure smooth experience for customers.
- Working with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Coached and promoted high-achieving sales employees to fill leadership positions with qualified staff and boost company growth.
Channel Sales Manager
Vodafone South Ltd
02.2008 - 11.2014
- Channel Management and Expansion of Channel’s in the territory.
- Monitoring and ensuring quality of acquisition through the Mini store.
- Infrastructure / store upkeep, Stock Maintenance as per Company Norm’s.
- Ensure adherence to store processes in terms of documentation and systems
- Enhanced partner relationships by providing regular training on products, services, and sales techniques and Incentive's.
- Developed customized sales plans for each channel partner, driving increased revenue.
- Streamlined communication between company and channel partners, ensuring alignment of goals and objectives.
- Data Analysis to determine approaches to improve sales and performance.
- Engaged in product training, branding, and acquisition initiatives to raise awareness and revenues.
- Achieve established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Achieve sales target for all products (Voice-Postpaid/ prepaid, data, VAS, handsets etc.)
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Timely settlement of Channel’s Claim’s.
Education
MBA - Marketing/IT
Punjabi University
Patiala, India 05.2001 -
Bachelor of Science - Information Technology
Guru Nanak Dev University
Amritsar 05.2001 -
Skills
- Channel Partnerships
- Strategic Planning
- Leadership Skills, Team Management, Analytical Skills, Conflict resolution, Customer Service, Problem Solving
- Business Analytics
- Analytical Skills
- Business development and planning
Certification
Time Management
Timeline
Time Management
02-2024
Vice President of Sales and Marketing
Nextday Marketing
01.2023 - Current
Credit Marketing
10-2022
XYZ
10-2022
Senior Manager Credit Cards
HDFC Bank Ltd
09.2021 - 12.2022
General Manager
Jaycee Motors
05.2019 - 08.2021
Area Sales Manager
Bharti Airtel Ltd
12.2014 - 03.2019
Channel Sales Manager
Vodafone South Ltd
02.2008 - 11.2014
MBA - Marketing/IT
Punjabi University
05.2001 -
Bachelor of Science - Information Technology
Guru Nanak Dev University
05.2001 -
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