Narasimha Murthy NS

Responsible for the overall delivery and engagement of Omnichannel Operations/ Marketing Operations/Content Operations

Team Size: 129

KPI: CSAT, P&L, Volume, Market Share, Cost Avoidance, Efficiency & Automation

Engagement: Evolve Score

Leadership: Drive Business Review Meetings, People Management, Coaching and Mentorship, Recruitment, Performance Management, Vendor Operations.

Strategic Decision Making: Outsourcing vs. Insourcing

Process Streamlining: Responsible for driving development for playbook for different workstreams

Sub Teams: Account Management, Project Management, Digital Marketing, Website Analytics, Digital Production: Website/ HCP Portal CMS Operations, Edetail, IVAs, Promotional Review Services (Submissions, MLR Review, Claims, Editorial), Marketing Automation, and Social Listening

Stakeholders: Marketing and Brand Team of NN.

Regions: NA, LATAM, APAC, EMEA, REM.

• Managed Business Operations and processes across account management, web, and creative functions.
• Onboarding of Vendors - Managed vendor relationships, negotiating contracts for maximum value and efficiency
• Recruitment: Built a high-performance culture by recruiting top talent and promoting professional development opportunities for staff members
• Set up project management governance for the team using a tool, ASANA: Marketing Content Intake and Review process standardization, Status Reports, Capacity Management, and CSAT Implementation.
• Drive monthly BRMs and budget management (88 FTEs)
• CSR SPOC
• People and Performance Management, Employee Engagement – Manila, Mumbai, and Bangalore

Team: Marketing Operations, Marketing Services ( Oncology and Biomedicines)

Stakeholders: USA Brand Team, Multi-channel Marketing

Team Size: 21, Interns

• Set up a new team of Marketing Project Owners
• Set up a training team and SMEs.
• Set up project management governance for managing end-to-end projects using Wrike, Veeva Vault Promomat
• Operations: SLA, Quality, Efficiency, Recruitment, Performance Management.
• Leadership: Coaching and Mentoring.
• Vendor Operations: TCS, Grey, Area 23

Deliverables: E-mailers, VAEs, Banner Ads, Websites, Brochures, Congress/Booth campaigns, Marketing Promotional material, SEM/SEO, IVAs, CLM, Review of Digital and Print content

Team: Enterprise Content Management

Team Size: 6 ( 15 Contractors)

Stakeholders: Advisory & Performance Improvement

Discover site / Intranet Build

Project Management – Discover Product Management: Design and Build of Risk Assurance, Customer (Marketing, Sales, and Service), Finance, Digital, Supply Chain, and Operations sites (Planning, Design, Content Sourcing, Content Strategy, Wireframing, UAT, and Implementation).

Content Migration Project lead (Team size -18)

• Content Review & Assessment – 4, 000 documents
• Responsible for project planning and delivery
• 24,000 documents from ASK Lotus notes to SharePoint
• 12,000 documents from CKR to SharePoint
• Reporting / Dashboard

Transition of Projects

EYU, Regulatory, Learning Portal / Digital Production team– Transitioned the role from UK affiliate to India delivery center(2013)

Methods content Management – Transitioned the program to India delivery center from US EY affiliate ( 2016)

Taxonomy and Content Harvesting Program Leader

BU: ALKMS / Content Management Shared Services

Stakeholders: Accenture Offering Development Team

Team Size: 12 - CRM (Marketing, Sales, and Service), F&EP, T&OP, Risk Management

Knowledge & Content Management processes

Streamlined KM processes in T&OP, CRM, F&EP and Risk Management Business domains

Set up KM processes for Risk Management

• Taxonomy implementation
• Sales Pipeline process management
• 24 Offering SharePoint sites
• Knowledge Harvesting process
• Offering Development Newsletters
• CoP for Credit Risk community
• Web metrics or Web Analytics, Content Gap Analysis
• Realignment/Tagging of content from F&EP to Risk Management
• Community and Discussion Board Management

Migration of sites: Led Migration process from KX 2.0 to 3.0, KX 3.0 to Accenture groups platform for CRM, F&EP

Content Harvesting Lead: CRM, F&EP, T&OP

Managed end –end process

Content Integrator Pilot:
Essayed a specialist role / Individual contributor role in F&EP and Risk; assisted leadership team in implementing the role across the BUs

Team: Citrix Sales & Marketing,

Reporting: Marketing Director

Reportees: 4 (Telemarketing Executives)

• Telemarketing, Lead Generation & Analysis
• E-Mail Marketing, Campaign Management
• Manage Vantive CRM Database
• Sales Reporting

• Project Co-ordination
• Workflow management & Project allocation
• Time sheet Management
• Delphion - Keyword Search and Analysis