Narasimhulu Challa
Bangalore
Summary
A results-driven Digital Marketing Specialist with 3+ years of hands-on experience in Google Ads, SEM and Social Media Marketing. Proven track record of successfully developing and implementing digital marketing strategies that drive brand visibility, website traffic, and conversions. Skilled in optimizing PPC campaigns, Pmax and leveraging data analytics to enhance ROI. Proficient in crafting compelling content and managing social media platforms to engage and grow audiences. Adept at staying updated with industry trends and algorithms to maximize online presence and achieve business objectives.
Overview
3
3
years of professional experience
Work History
DIGITAL MARKETING SPECIALIST
WaytoWebs
Hyderabad
09.2021 - Current
- Develop comprehensive digital marketing strategies aligned with business goals and the target audience.
- Identify key performance indicators (KPIs) to measure the success of digital campaigns.
- Create and optimize Google Ads campaigns to maximize ROI.
- Monitor budgets, adjust bidding strategies, and ensure ad campaigns are cost-effective.
- Monitor website traffic and use SEO tools to track and analyze performance.
- Develop and execute social media marketing strategies across platforms like Facebook, Twitter, LinkedIn, and Instagram.
- Generate high-quality, relevant, and SEO-friendly content, including blog posts, articles, and social media updates.
- Utilize data analytics tools to track and analyze the performance of digital marketing efforts.
- Generate regular reports with actionable insights and recommendations for improvement.
- Manage digital marketing budgets effectively, ensuring the best allocation of resources for maximum impact.
- Design and oversee all aspects of campaign management, including search and displayAdvertising campaigns on Google and Facebook.
- Adept at working with keyword research tools like Google Keyword Planner and SEM Rush.
- Create a campaign structure in line with market practices, expand the keyword reach, and continue to optimize the campaign with the removal of negative keywords.
- Develop and monitor campaign budgets; ensure other KPIs like CPM, CPC, CPL, and CPSV.
- Prepare accurate reports on our marketing campaign's overall performance. Keep close.
- Identify trends and insights, and optimize spend and performance based on the generated insights.
Education
Master of Computer Applications -
Jawaharlal Nehru Technological University Anantapu
12-2020
Skills
- Google Ad words
- Facebook Ads
- Snap chats
- SEO
- LinkedIn Ads
- Email Marketing
- Campaign execution
- Marketing strategies
- Social media tools
- Web analytics
Timeline
DIGITAL MARKETING SPECIALIST
WaytoWebs
09.2021 - Current
Master of Computer Applications -
Jawaharlal Nehru Technological University Anantapu
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