Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic

NARAYANI PANDEY

Gurgaon

Summary

Strategic Integrated Marketeer with extensive experience in brand communications, digital marketing, and market research. Proven track record in managing comprehensive marketing initiatives, optimizing data-driven strategies, and supporting thought leadership to position organizations as industry leaders. Adept at executing integrated campaigns and delivering actionable insights to drive business growth and customer engagement.

Overview

7
7
years of professional experience

Work History

Marketing and Communications Specialist

Boston Consulting Group
Gurgaon
03.2022 - Current
  • Led Brand Communications & Marketing Initiatives: Directed initiatives across external agency management, event management, client relationship management, email marketing, digital marketing, content management, ROMI, and product marketing.
  • Executed Local Initiatives: Developed and implemented localized marketing strategies in line with global brand priorities, collaborating with global and local teams to ensure campaign integration.
  • Pan-India Strategic Planning: Devised and executed strategies focusing on multiple BCG business practice areas, ensuring alignment with organizational goals.
  • Supported Thought Leadership Research: Conducted and supported research activities, generating thought leadership deliverables that enhanced BCG's industry positioning.
  • Targeted Marketing Campaigns: Created and executed multi-channel marketing campaigns to boost brand awareness and customer acquisition. Analyzed competitor activities to identify market opportunities and develop competitive strategies.
  • Data-Driven Insights: Utilized data to measure campaign effectiveness, track product performance, and optimize marketing strategies.
  • Automated Client Data Management: Spearheaded the creation of a comprehensive India contacts database on EngageCRM, automating client data management for 105 MDPs, enhancing personalized marketing efforts.
  • Key Campaign Contributions: Played a crucial role in key campaigns such as "25 Years of BCG in India," "Employee Gifting 2022," "Client Gifting 2022-2023" and "Global Fintech Fest".
  • Marketing Analytics Dashboards: Developed and maintained marketing analytics dashboards for reporting and part of the global ROMI pilot initiative.
  • Content Management: Created and managed content and collateral for various communications campaigns.
  • Led Thought Leadership Email Campaigns: Spearheaded the distribution of thought leadership content to clients through targeted email marketing campaigns. Utilized precise audience identification and segmentation, achieving an average open rate of 64% and a click-through rate of 11%, the highest globally within BCG.

Senior Specialist - Sales and Marketing

Elevate Services
Gurgaon
02.2020 - 03.2022
  • Enhanced Sales Collaboration and Data Management: Achieved a 67% increase in the usage of the Sales repository by launching a new Sales SharePoint online site, leading to 30,830 site visits and 2,755 unique viewers.
  • Team Management and Market Analysis: Supervised a team of two Sales and Marketing specialists, overseeing market research and competitor analysis to refine marketing strategies, identify user personas, and gather invaluable insights.
  • Project Management Tool Administration: Managed the Marketing & Sales Intake tool, achieving an NPS of 55 and a 77% compliance rate, facilitating organization-wide project management.
  • Performance Reporting: Developed monthly Sales team performance decks and new business decks to provide actionable insights and track progress.
  • Email Marketing Campaigns: Executed email marketing campaigns using Marketo, achieving high engagement rates and contributing to lead generation efforts.
  • Content Production: Directed content creation and production processes, collaborating with graphics and audiovisual teams to produce content for the Elevate.Together.Podcast.
  • Lead Generation: Owned the lead generation process, generating over 7,000 leads using Zoominfo, DiscoverOrg, LinkedIn, and Google search.
  • Email Signature Marketing: Implemented a corporate-wide email signature tool with a 70% compliance rate, turning emails into targeted marketing campaigns with a 0.65% CTR.
  • Customer Satisfaction Management: Managed Annual and Quarterly CSAT for all BUs, contributing to increased client retention.
  • Market Research and Analysis: Conducted comprehensive market research and analysis projects, creating compelling materials presented to customers and potential customers.
  • Sales Pipeline Automation: Supported the automation of sales pipeline, revenue, and marketing reports to assess business health KPIs in real time.
  • MQL Conversion and Sales Productivity: Increased MQL conversion by 2.5X and sales productivity by 25% within 12 months.
  • Social Media Promotion: Managed the organization's social media promotion using the Hootsuite platform.
  • Web Lead Management: Improved web lead management and tracking processes utilizing Salesforce.
  • NPS and CSAT Program Implementation: Supported the implementation of the NPS CSAT Program, increasing client retention from 80% to 90% and achieving an NPS score of 40+.
  • Training and Development: Created training videos and playbooks for the optimal use of the Sales repository and SFDC dashboards, enhancing team efficiency.

Senior Analyst

HCL Technologies
Noida
02.2017 - 02.2020
  • SPO Environment Management: Managed, maintained, and administered the SPO environment, ensuring seamless user access and resolving customer issues related to site access and permissions.
  • Custom Solutions Development: Developed custom site templates, web parts, and workflows to enhance site functionality and user experience.
  • List and Document Library Management: Created and managed list and document libraries, facilitating efficient data organization and retrieval.
  • Incident and Problem Management: Assisted in incident management, problem management, and change management processes to resolve customer issues promptly.
  • Sales Collaboration and Data Management: Enhanced sales collaboration and data management by creating and configuring SPO sites and managing user permissions.
  • Content Management: Led the content creation and production process, working with cross-functional teams to generate high-quality marketing materials.

Education

B.tech (EE) -

Uttar Pradesh Technical University
07.2016

Skills

  • Integrated Marketing and Brand Communications
  • Lead Generation
  • Stakeholder Management
  • Email Marketing
  • CRM
  • GTM Strategies
  • Digital Communications
  • Business Writing
  • Product Launch Strategies
  • B2B Marketing
  • B2C Marketing
  • Primary and Secondary Research
  • CSAT
  • Client Segmentation
  • ROMI
  • Project Management
  • Event Management
  • Vendor Management
  • Team Management
  • Cross Functional Collaboration

Awards

  • BCG: Annual India Awards 2024 1)Category - Master Mind for innovating thinking, process improvement, cost savings and quality improvement 2) Category – Outstanding Team Award for Project delivery and process improvement 3) Annual Global M&C Awards 2024: Category – Brand Impact winner for Global Fintech Fest
  • Elevate Services: Superior Performance and Recognition Award

Timeline

Marketing and Communications Specialist

Boston Consulting Group
03.2022 - Current

Senior Specialist - Sales and Marketing

Elevate Services
02.2020 - 03.2022

Senior Analyst

HCL Technologies
02.2017 - 02.2020

B.tech (EE) -

Uttar Pradesh Technical University

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