Naren Goteti (GVN. Satyanarendranath)

• Create, build, and maintain a positive image of the organization
• Communication Strategy – Conceptualization, Design & Management
• Establishing, maintaining, and fostering Media/PR agency relationships and networking
• Brand compliance
• International relations
• Internal and external communications
• Knowledge management
• Social Media - Image management
• Awards
• Managed a team of 5 people

Duties:

• Internal & External Communications - Responsible for content and effective utilization and execution of channel communication (Print, online employee communication, intranet, web tools etc.)
• Marketing & Business Development.
• L&T Metro Rail Company Website - Website Design, Development and Maintenance.
• Hyderabad Metro Rail Passenger Website - Website Design, Development and Maintenance.
• Internal Broadcast - Design, Development and Maintenance.
• All company related branding requirements - Brochure, advertisements, creatives etc.,
• Media Relations - Press Conference, Press Invites & Releases, networking with media, internal media report, daily media briefs and translation works.
• Communications Strategy – Develop effective Communication Strategy & Execute relevant portions of the developed plan.
• Featured Stories - Branding the company through various featured stories and articles in international, national, and local magazines. Participation in industry stories and authored articles by CEO.
• To provide strategic input to the top management on the media mind-set and the way forward.
• One-one-one media meetings with a specific agenda to educate the media & the target audience.
• End to end social media management.
• Site visit of the Journalists, international and national groups.
• Effective cost/budget management.
• Effective relationship management for alignment of brand, messaging, and Ad requirements.
• Ownership of the brand and ensure adherence to guidelines, providing alignment in messaging.
• Strategized, conceptualized, and executed key flagship events like Hyderabad Metro Connects (Cycling Ride) & Brand Ambassadors Campaign (Making common man a brand ambassador for the Hyderabad Metro Rail).
• National Geographic Channel - Megastructure Series for Hyderabad Metro Rail Project.
• Coordination of CSR activities.
• Visitor management, viewer’s gallery, company literature, branding & event management.

Accomplishments:

• Received Best PR Manager Certificate from Public Relations Society of India (PRSI)
• Nominated for First Level Leadership Program for being a Top Performer in the company.
• Public Relations Society of India - National Awards for the best Website, Brochure & Corporate Film.
• Public Relations Council of India – Awards for Website and PR Campaigns.
• Association of Business Communicators of India – Award for Social Media for PR and Branding.
• Strategized for National Geographic Channel to showcase a metro project for the first in the country.
• Leadership training by Grid International.

• Public Policy and Research with Administrative Staff College of India (ASCI)
• Associated with the United Nations – Academic Impact as an intern in the Outreach Division of the Department of Public Information
• My role included propagating and promoting the principles of Academic Impact across higher educational institutes in India, South and South East Asia and also to forge greater relationship between academic intuitions and the UN., Company Website - Website Design, Development and Maintenance
• Compiled research data and gave professional presentations highlighting finds and recommended optimizations.
• Leveraged on-site observation and personal interviews to identify team and individual strengths.
• Need based Studies on various districts of Andhra Pradesh reporting to the Head, Department, and Journalism, Osmania University

• Facilitate the total eGovernance deployment which includes online affiliation management system, student, and college management system
• Developing project proposals and media management for various academic clients
• Initiated the launch of an exclusive email service to Jawaharlal Nehru Technological University, Kakinada (JNTUK)
• Enabling industry institute interaction, to popularize JNTUK’s brand and provide necessary connectivity to enable JNTUK to showcase itself
• Manage seminars, formal and informal meetings, interactive sessions with industry leaders, eminent corporate and management professionals, organize student exchange programs, and such other events as may be required and designed to enhance the student-industry interface/interaction and to provide exposure both at national and international levels
• Establishing and facilitating technical collaborations with foreign universities, multinational companies, media, industry majors and/or industry chapters/associations, like, CII, FICCI, NASSCOM, EEPC etc.

• Developing communications’ strategies in support of business goals; Leadership messaging, including the communication requirements of the Tax Managing Director; Eminence building
• Facilitate integration with the global offices; working with leaders to develop, implement and promote Deloitte Tax’s global service offerings
• Working with expatriates for cultural exchange and integration
• Define, create, and execute an internal communications strategy to position the Tax practice objectives and successes appropriately across the firm
• Worked on firm-wide projects as driven by the U.S
• Tax communications team and the U.S
• Communications team
• Communications and Branding consulting
• Responsible for developing themes, write news stories, develop ideas, and promote successes using all regular communication channels like internal publications, intranets, and other mediums.

• External Communications.
• Building and strengthening the CII Brand in Andhra Pradesh.
• Handling Agriculture Task Force and social development panel – involving various NGOs in Andhra Pradesh and Government dealing with development issues and communications.
• Integrating the CII AP State Office (APSO) work with the Regional & National theme.
• Planning & execution of various conferences – from concept to finish.
• Development of concept notes and background papers, drafting speeches for International dignitaries, Ministers (Centre and State Governments), Senior Bureaucrats, Industrialists, for various conferences.
• Handling end to end marketing activities including liaison with the advertising agencies for design and dissemination of brochures, newsletters, and ad campaigns.
• Leading the corporate communications team through effective networking and augmenting upon the existing network to attain in-depth coverage of the market.
• Focused media relations, organizing press conferences, one-to-one with the press for office bearers, VIPs. Guiding press releases and planting of stories about key CII activities in media.
• Played a key role in annual budget planning and execution in CII Andhra Pradesh State Office.
• Coordinating with International Delegations - Meeting the Heads of State, Senior Bureaucrats, decision-makers, networking with counterpart organizations, academic institutions and other policy making bodies; creating forums for the Industry in Andhra Pradesh to interact with various International delegations.
• Directing membership services and relationship management planning.
• Handling the key stakeholder’s viz., Office Bearers, Membership, Government, and Industry.
• Handling various panels of CII APSO – Agriculture, IT & Communication, Human Resources and Industry Relations, Energy & Environment, Textiles Task Force, Public Policy, Industry & Institute Interaction; and worked in close liaison with the leaders from the industry and government.
• Mapping the requirements of the sectors / companies and projecting them in various forums & conferences. Pursue their concerns with the policy makers to provide necessary impetus for the same.

Achievements while at CII:

• Nominated from the CII Southern Region to coordinate the CIIs flagship event The Made in India Show in Colombo, Sri Lanka. Played a key role in the achieving unprecedented success of show in Colombo.
• Nominated from the CII Southern Region for the major events of CII: The Partnership Summit 2006 & 2007, International Engineering Trade Fair (IETF), Auto Expo & EXCON, was responsible for Media Relations, International Delegations Coordination & content development for the theme of the summits and speeches.
• Nominated for leading Knowledge Management Initiative at the CII Andhra Pradesh State Office.
• Improved the bottom-line by obtaining new memberships through innovative presentations that establish CII as the sought-after brand for industry needs.
• Nominated to be a part of the team working towards Policy Lead Initiatives.
• Managed the AP State Office in the absence of the State Head to ensure smooth flow of the activities.