NARENDRA KUMAR

Assigned Area

• Handling business - Crop protection, Vegetable, Field crop and Specialty plant nutrition for Jharkhand State.
• Business Growth - Insure targeted bottom line and top line growth year over year.
• Budget Planning – Manage budgets and allocated resources to maximize productivity and profitability with efficient planning of promotional activity and Budgeting of territories.
• New product Launch – of product pipeline according to market potential, segmentation and fitment with proper trialing and demonstration.
• Channel alignment – align channels as per their potential to increase product and market reach with assuring product availability at farmer level.
• Analysis – to market potential & share, trend, competition with internal exercise of budgeting, executed planning & strategy time to time.
• Commercial – Scheme design to maintain cash flow and reduce over dues.
• Coordination – with management team, H&T, supply chain team and other stake holders.
• Promotional Activity – Design demand oriented promotional activity plan to increase supply and market penetration with tools of follow up and monitoring.
• People Development - To motivate and trained team with proper direction to get maximum output by utilizing available resources.
• Inventory Management - To place timely indent as sales plan and forecast and insure POG as per season.

Results – Ranchi, Jharkhand (July 19 – Present)

• Increased bottom-line with 40 % growth in FY 21-22.
• Increased business from 6 crore to 14 Crore with 230% growth in FY 20 - 21 from last year.
• Resolved all issue in market by categorizing channels in market and recovered old overdue for FY 19-20.
• Implemented complete set of process at each step of transaction with customers.
• Maintained better cash flow by reduced credit limit of customers and motivated to channel partner for cash-oriented business by offering lucrative commercial schemes.
• Executed promotional activity effectively which resulted into demand in market.

Assigned Area

• Planning and execution of demand generation activities through village mapping tool for post rainy corn in across territory.
• Conduct mega farmer meet & showcasing live product performance across territory to create brand value & increase customer base.
• Handling dealers & distributors on regular basis as per the company norms, monitoring potential distributors for smooth distribution.
• Taking care of sales operations with taking of routine feedback of impact in market to focus on achieving sales growth.
• Networking with financially strong and reliable channel partners, resulting in deeper market penetration and reach.
• Evaluating performance & monitoring the retail sales of channel on basis of counter share & market share parameter.
• Monitoring competition and devising effective counter measures.
• Monitoring, tracking and evaluating daily activities of sales staff to get maximum output with current resources.

Results

• Successfully generated business of INR 18 Crore with 400 MT volume on 100 % cash basis.
• Created good demand of new upcoming P3535, P3388 & P3533 Rabi corn hybrid.
• Successfully drive demand generation activity like campaign, mega VLM, VLM, live product USP demonstration.
• Successfully align retailer & dealer network across territory to maximize the reach of products at farmer level.
• Successfully conducted retailer meeting, farmer's spoke person meeting, annual field staff meeting.

Assigned Area

• Handling dealers & distributors on regular basis as per the company norms, monitoring potential distributors for smooth distribution of new launched corn D2244 & D4141.
• Networking with financially strong and reliable channel partners, resulting in deeper market penetration and reach.
• Evaluating performance & monitoring the retail sales and marketing activities.
• Taking care of the sales & marketing operations with taking of routine feedback of impact in market to focus on achieving sales growth.
• Implementing strategies to build brand with market development effort.
• Monitoring competition and devising effective counter measures.
• Monitoring, guiding and evaluating daily activities of sales staff to get maximum output with current resources.
• Recruitment and training to sales staff team.
• Conduct demand generation activity & showcasing live product performance across territory to create brand value & increase customer.

Results - Amritsar, Punjab (Sept 16 – Oct 17)

• Increased huge demand for D2244 products before season through branding and promotion strategies in Amritsar across territory and achieved 105 MT sales figure on 13 MT base of last year.
• Successfully achieved 8 times growth over last year sales and 150 % growth achievement against current sales target.
• Received Gold Award for very effective execution of sales plan and creating Dow Seeds as one of important brand in assign areas.
• Received Bronze Award for efforts made to understand performance of Corn hybrid DS2288 at pre commercial stage and support to Crop Product Development Team with basic data collected from demo fields.

Results - Kannauj (April 14 – Sept 16)

• Successfully launched rainy season corn D4141 with 20 MT (40 lac INR) sales and spring corn D2244 with 90 MT (2.25 Crore INR) sales in 1st year and create strong base in very starting of business in UP at Kannauj territory FY 15-16.
• Increased huge demand for both products through branding and promotion strategies across territory.
• Widely spread D4141 and D2244 corn and new pipelines across territory.
• Established potential Business partner in across territory with supportive potential retails across territory.
• Received Bronze Award for better planning and execution.
• Received Silver Award to create strong base and better sales of spring corn.
• Received Gold Award to effectively handle complaints of yield issue in spring corn of FY 15.

Assigned Area

• Handling dealers & distributors on regular basis as per the company norms, monitoring potential distributors for smooth distribution of old and new products.
• Networking with financially strong and reliable channel partners, resulting in deeper market penetration and reach.
• Taking care of the sales & marketing operations activity on achieving sales growth.
• Monitoring competition and devising effective counter measures.
• Participating in government business through tender process and maintain good relationship with government officials as well as showcasing the field performance activities of products to them in the state of Jammu & Kashmir.
• Training and guiding to field sales representatives and monitor their performance.

Results – Jammu (Sept 11 to March 14)

• Increased the business growth from 50 Lakhs INR to 1.5 Crore INR and explored new growth opportunities as well as supply of government institution in the state of Jammu & Kashmir.
• Developed strong product base for Watermelon, Beans & Cauliflower Crops in J & K state thus ensured business growth in the near future.
• Awarded as best performer for quarter 4 in FY13.
• Effectively conducted Demand Generation Project in entire territory for upgrading OP vegetable acreages into hybrids by reaching maximum farmers with help of live demonstration of products on field.
• Conducted need-based training programs for farmers to upgrade technical knowledge enhancement program “GURUKULUM” and “SEMINIS FARM CARE” and organized product promotion events.
• Turned credit-oriented business into 100% Cash as per company norms.

Results - Kanpur (April 08 to Till Aug 11)

• Enhanced Territory Business from 10 Lacs INR to 1.5 Crores INR and built strong base Tomato, Cucumber, Cauliflower and Peppers crops.
• Effectively conducted Demand Generation Project in entire territory for upgrading OP vegetable acreages into hybrids and to increase reach.
• Successfully launched new product of tomato crop.