Narendra Babu Nakka
Bengaluru
Summary
A dedicated Marketing GTM Analyst with expertise in both product and service industries, possessing extensive experience in Data reporting & automation, data analysis, operations, business analysis and process improvement. Demonstrated track record of successfully delivering regulatory, strategic, and implementation projects over 7.5 years of overall experience.
Overview
8
8
years of professional experience
Work History
Marketing GTM Analyst
Automation Anywhere Software Pvt Ltd
Bengaluru
09.2022 - Current
- Detail involvement in crafting and enhancing go-to-market strategies, emphasizing innovative contributions to Marketing initiatives.
- Demonstrate expertise in data analysis and performance tracking to optimize marketing strategies and boost ROI. Utilize data analytics tools to evaluate metrics, derive insights, and enhance future marketing initiatives.
- Leverage market analysis and competitive research to drive strategic decisions and enhance campaign effectiveness.
- Established weekly and quarterly reports for the Marketing team, ensuring accurate and timely delivery.
- Designed and implemented a comprehensive Sales force/ Tableau-based Marketing Campaign/Event dashboards, providing CMO level executives with a consolidated Marketing view for enhanced monitoring and decision-making.
Sales & Marketing Operations Consultant
Affine Analytics Pvt Ltd
Bengaluru
07.2021 - 09.2022
- Supporting the Sales/Accounts Management teams by creating, evaluating, and optimizing data sets and sales applications. Managing sales data, overseeing business analytics, attainment planning, and direct sales enablement
- Working closely with Marketing, Sales & Finance leadership teams preparing QoQ sales trends, KPIs, Forecasting & Sales Enablement projects
- Managing the month-on-month Revenue forecasting, forecast reconciliation, revenue recognition & Invoicing
- Analyzing financial data, including project budgets, risks, and resource allocation
- Providing financial reports and budget outlines to Executives
- SOW & MSA Management
- Research and Analyzing of Marketing leads
- Vendor Management Activities such as tracking payments, contracts
Sales & Marketing Operations Specialist
Dell Technologies
Bengaluru
02.2018 - 07.2021
- Supporting the Sales/Marketing/Finance teams by creating, evaluating, and optimizing data sets and sales applications. Managing sales data, overseeing business analytics, attainment planning, and direct sales force enablement
- Preparing and presenting SFDC reports, charts, and dashboards on Marketing leads and Campaigns
- Analysis and reporting on customer visits related to marketing offers on Dell.com
- Working closely with Finance, Sales leadership teams preparing QoQ sales trends & KPIs, Forecasting and Quota planning
- Ensured all partner programs have the right proof of execution (POE)
- Planning & Managing compensation, spiff & incentives for the sales team
- Managing Marketing programs for Sales Enablement
Account Receivables Analyst
True Blue LLP (Client - Dell Technologies)
Bengaluru
09.2016 - 07.2018
- Reviewed and reconciled customer accounts to ensure accuracy of invoices and payments.
- Resolved discrepancies between customer records and bank statements.
- Analyzed financial data to identify trends in customer payment patterns.
- Maintained accurate records of all account receivable activities for audit purposes.
- Developed strategies for improving the collection process, reducing bad debt, and increasing customer satisfaction.
- Prepared monthly reports summarizing account activity including aging analysis and outstanding balance summaries.
- Investigated customer complaints regarding billing issues and resolved disputes promptly.
- Monitored overdue accounts daily, generated past due notices, and contacted delinquent customers via phone or email.
Education
MBA - International Business
IFIM Business School
Bengaluru08-2016
Skills
- KPI analysis
- Business Operations Analysis
- Business Process Improvement
- Process Enablement
- Data Reporting and Automation
- MS Excel & Powerpoint
- Sales Force
- Tableau
Languages
Telugu
First Language
English
Proficient (C2)
C2
Hindi
Upper Intermediate (B2)
B2
Timeline
Marketing GTM Analyst
Automation Anywhere Software Pvt Ltd
09.2022 - Current
Sales & Marketing Operations Consultant
Affine Analytics Pvt Ltd
07.2021 - 09.2022
Sales & Marketing Operations Specialist
Dell Technologies
02.2018 - 07.2021
Account Receivables Analyst
True Blue LLP (Client - Dell Technologies)
09.2016 - 07.2018
MBA - International Business
IFIM Business School
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