Narendra Raju Rayana

Achievements

1) Achieved 100% Growth in Volume through Dealer Channel: Successfully drove a 100% increase in volume through the dealer channel for three months Captured a commanding 50% market share among EV cargo financing partners.

2) Improved Online Lead Conversion by 300%: Enhanced online leads conversion rate from 2% to an impressive 8% consistently over three months. Contributed significantly to the company's volume growth through effective online lead generation strategies and customer conversion through TD's and Vehicle demo's

3) Expanded Dealer Base and Enhanced Participation: Expanded the dealer base and increased active participation by 30%. This resulted in improved leads and booking conversion rates through the dealership channel. Regularly engaged with dealership management teams to foster stronger collaboration.

4) Efficient Complaint Resolution and Relationship Building: Demonstrated a commitment to customer satisfaction by consistently addressing and closing complaints during the financing process. Improved relationships with customers and stakeholders, contributing to a healthier work environment.

Key Responsibilities Handled:

• Lead and supervise a team of Field Sales Executives, ensuring effective lead management and conversion. Provide exceptional customer handling to maintain high client satisfaction levels and nurture long-term relationships.
• Strategically manage Turn Around Time (TAT) for each stage of the financing process, optimizing efficiency and meeting or exceeding targets.
• Develop and execute strategic plans to achieve and maintain market share in the electric cargo financing sector.

Key Achievements and Responsibilities:

• Sales Target Achievement: Consistently achieved primary and secondary sales targets while ensuring timely collection through channel partners on a daily and monthly basis.
• Channel Management and Expansion: Successfully managed existing channels and strategically expanded dealer networks into previously unexplored locations.
• Dealer Relationship Management: Nurtured and maintained strong relationships with dealers, overseeing dealership-level operations through effective management of the dealership sales team.
• Team Training and Development: Implemented comprehensive training programs and life cycle management strategies for the sales team, enhancing their performance and productivity.
• Enquiry Management: Established efficient enquiry management processes at the dealership, effectively handling various sources of enquiries to boost sales.
• Budgeting and BTL Activities: Developed dealership-level budgeting and planning strategies, focusing on enquiry generation and executing below-the-line (BTL) marketing activities.
• Market Analysis and Coordination: Collaborated with the head office (HO) team to analyze market trends and coordinate efforts to align with market dynamics.
• Competition Analysis and Best Practices: Tracked local competition sales performance, identified best practices, and implemented them at the dealership to enhance sales and service quality.
• Complaint Management: Managed and resolved customer complaints efficiently, ensuring adherence to HO guidelines and maintaining high customer satisfaction levels.

Achievements:

• Reduced dealer-level outstanding balances by 80%, resulting in a revenue increase of 30 lakhs.
• Appointed 20 new dealers across all categories within three months in locations previously generating zero revenue, resulting in an additional monthly revenue of 40 lakhs.
• Streamlined dealer communication processes, leading to a 50% reduction in response times and improved overall satisfaction.
• Innovatively introduced cost-effective inventory management strategies, reducing carrying costs by 15% while ensuring product availability.
• Developed a high-performing sales team through comprehensive training and mentoring, achieving a 20% increase in team productivity.
• Spearheaded successful BTL (Below the Line) marketing campaigns that boosted brand visibility and contributed to a 25% sales increase.
• Implemented a proactive customer feedback mechanism, resulting in a 90% resolution rate of customer complaints within the company's guidelines.

Responsibilities:

• Ensured dealers met and exceeded their targets through strategic improvements.
• Conducted regular dealer visits, evaluating dealer performance and assessing market potential.
• Proactively upgraded dealers based on their performance and the growth potential of their respective markets.
• Implemented pre-planning strategies for inventory management, collaborating closely with the Head Office (HO) to provide production plans.
• Ensured seamless coordination with HO logistics to guarantee timely deliveries to the depot, particularly during peak demand periods.
• Maintained effective depot inventory management, optimizing stock levels to meet mattress demand consistently.
• Proactively forecasted mattress consumption trends and ensured timely procurement from manufacturing units.
• Spearheaded recruitment efforts and provided mentorship to the team, fostering professional growth and development. Conducted comprehensive training programs for the team to familiarize them with new products and sales strategies.
• Raised market awareness through strategic promotional activities, resulting in increased product adoption and sales.
• Proficiently managed customer complaints, ensuring timely resolution and actively soliciting positive feedback from customers and stakeholders.

Achievements:

• Sales Records: Achieved the highest monthly sales volume ever recorded for both a territory (6300 units) in the region and a single dealer (3009 units).
• Market Share Growth: Consistently achieved a 2% gain in market share in the Motorcycle segment for 8 consecutive months and a 1% gain in the Scooter segment for 3 consecutive months.
• Financial Crisis Mitigation: During the note ban, successfully addressed dealer working capital issues by arranging funds from sub-dealers through the Prime Minister's Mudra Yojana within 40 days. Procured nearly 2 crore rupees in funds from over 20 sub-dealers, a feat unmatched by other regions.
• BS3 to BS4 Transition Management: Effectively handled the transition of vehicles from BS3 to BS4 norms, ensuring compliance with government regulations. Successfully managed to close the existing BS3 inventory before the government-imposed deadline, demonstrating exceptional regulatory compliance and operational efficiency.
• Lead Management Optimization: Implemented an optimized lead management system at dealerships, ensuring 100% team usage, resulting in improved efficiency and customer service. Dealer
• Expansion and Performance Enhancement: Effectively managed and expanded dealerships into previously unexplored locations, contributing significantly to business growth. Additionally, successfully replaced underperforming dealerships in troubled areas.
• Budgeting and Marketing Success: Developed and executed budgeting and planning strategies to drive dealership-level enquiry generation and below-the-line (BTL) marketing activities, resulting in improved customer service levels and substantial market share growth.
• New Product Launches: Expertly organized and executed new product launches, ensuring seamless introductions to the market. Demonstrated exceptional project management skills and coordination, contributing to successful product launches that positively impacted sales and brand recognition.

Responsibilities:

• Nurtured dealer relationships and oversaw dealership-level operations through effective management of the dealership sales team.
• Implemented comprehensive training programs and life cycle management strategies for the sales team, enhancing their performance.
• Managed various sources of enquiries and established efficient enquiry management processes at the dealership.
• Analyzed market trends through coordination with the Head Office (HO) team, providing valuable insights for decision-making.
• Tracked local competition sales and implemented best practices at dealerships to improve sales and service quality.
• Proficiently managed customer complaints, ensuring timely resolution in accordance with HO guidelines.

Achievements:

• Sales Recognition: Received recognition from the zonal manager for exceeding the previous year's wood finishes sales value in a single quarter.
• Contractor Database: Developed a comprehensive database of contractors with applicators for all surfaces and specialty finishes, facilitating quicker site closures and generating revenue through new dealer partnerships.
• Contractor Recognition Programs: Successfully implemented recognition programs for contractors, resulting in improved performance and reduced rework at customer sites.
• Complaint Analysis: Analyzed complaint trends and gathered feedback from dealers, customers, and stakeholders. Proactively introduced new processes for issue resolution and reported findings to senior management.
• Pricing Strategy: Developed effective pricing strategies for upcoming and existing products by conducting in-depth market trend analysis, considering labor and material costs, while maintaining company profitability.
• Promotional Activities: Organized targeted promotional activities at common housing societies, malls, and exhibitions to generate sales opportunities from individual customers.
• Project Management: Ensured the timely completion of painting projects, achieving high customer satisfaction and maintaining a robust Net Promoter Score (NPS) of 9.5.
• Market Trend Analysis: Conducted market trend analyses, recommending innovative approaches, and collaborated with the research and technology team for further improvements.

Responsibilities:

• Customer Deliverables: Attained customer-level deliverables within specified timelines, ensuring efficient operations.
• Issue Resolution: Addressed dealer and customer-related issues promptly, maintaining adherence to company standards.
• Team Performance: Monitored team performance, identified weak customer-facing areas, and organized periodic training sessions to enhance skills.
• Inventory Management: Ensured timely availability of inventory at dealers and customer sites, preventing unnecessary delays.
• Team Recruitment and Management: Led team recruitment efforts and effectively managed team members to achieve objectives.

Achievements:

• Cost Efficiency: Achieved significant cost savings by minimizing performance bottlenecks and optimizing resource utilization, resulting in improved profitability.
• Production Excellence: Led the planning and execution of production for Asian Paint's largest manufacturing facility, achieving an annual production volume of 100,000 units, a remarkable milestone.
• Operational Excellence: Successfully met Overall Asset Effectiveness targets, enhancing operational efficiency and ensuring the facility's competitiveness.
• Cost Reduction: Implemented effective strategies that led to a notable reduction in factory-level losses and material variance, contributing to cost reduction efforts.
• Safety Award: Played a key role in assisting the SHE champion to achieve the Annual Safety Trophy, reflecting a strong commitment to safety and a safe working environment.

Responsibilities:

• Performance Optimization: Minimized performance bottlenecks to achieve high productivity with minimal material and machine consumption, while effectively monitoring expenses.
• Capacity, Manpower, and Material Planning: Developed and executed comprehensive plans for annual production volume of 100,000 units at Asian Paint's largest manufacturing facility in Hyderabad (Patancheru), ensuring efficient allocation of resources.
• Workplace Maintenance: Maintained workplace effectiveness by adhering to maintenance schedules, guaranteeing the smooth operation of production facilities.
• Overall Asset Effectiveness: Successfully planned and achieved Overall Asset Effectiveness targets for the year, enhancing operational efficiency.
• Reduction in Losses and Material Variance: Developed strategies to reduce factory-level losses and material variance, contributing to cost savings and improved production efficiency.
• Safety Contribution: Collaborated with the Safety Health and Environment (SHE) champion to achieve the Annual Safety Trophy, demonstrating commitment to safety in the workplace.