Naresh Kumar Choudhary

Dynamic professional with nearly 25 years of comprehensive experience in sales and marketing, channel management, and distribution networks, complemented by 5 years in manufacturing. Proven track record in devising and executing innovative sales and marketing strategies that drive business growth and enhance profitability. Expertise in developing and implementing promotional plans while managing effective communication across all marketing channels, ensuring alignment with customer satisfaction and retention goals. Adept at cultivating strong relationships with key decision-makers and channel partners, consistently exceeding sales targets and fostering productive business relationships to achieve significant revenue increases.

• Used Microsoft Excel to develop inventory tracking spreadsheets.
• Resolved product issue through consumer testing.

• Built and managed a nationwide network of authorized dealers, expanding market reach and improving channel efficiency.
• Achieved consistent top-line growth by driving sales volume, revenue, and profitability across multiple regions.
• Negotiated commercial terms with channel partners, including margins, SKU mix, product placement, visibility, and payment terms.
• Improved cash flow management by strengthening credit control mechanisms and enforcing disciplined collection practices.
• Reduced debtor days from over 110 days to 52 days through structured follow-ups and revised credit policies.
• Increased distributor security deposits from ₹30,000 to ₹1,00,000, strengthening financial stability.
• Designed and executed sales and marketing strategies to enhance brand awareness and customer preference.
• Conducted market intelligence and competitor analysis to identify opportunities and support strategic decision-making.
• Established and led high-performing sales teams, ensuring consistent achievement of monthly and annual targets.
• Developed and implemented SOPs for customized tool-holding and work-holding product inquiries.
• Expanded OEM business partnerships, contributing to long-term revenue growth.
• Played a key role in building a strong, trustworthy brand image among dealers and customers.
• Successfully managed marketing operations across North India and later handled Pan-India responsibilities.
• Established dealer networks in Punjab and achieved 100% target achievement consistently throughout the year.

• Built approximately 50 authorized dealers across India from the ground up.
• Delivered consistent revenue growth while improving working capital efficiency.
• Strengthened distributor engagement and loyalty through structured policies and transparent processes.
• Contributed to organizational growth by aligning sales execution with long-term strategic goals.

· Enabling business growth by developing & managing a network of authorized dealers.

· Supporting distributors to control sales outstanding by attaining recoveries and generate maximum revenues.

· Achieving top-line targets (volume and revenue) with eye on profits; negotiated terms of business with channel partners covering margins, Stock Keeping Unit (SKU) range, product display, in-store brand visibility and payment terms

· Emerging sales & marketing strategies to build consumer preference and driving volumes

· Conducting competitor analysis by keeping well-informed of market trends and competitor moves to achieve market share metrics

· Directing and supervising the company marketing function to identify and develop new customers for products and services

· Establishing and implementing the short and long range goals, objectives, policies and procedures.

· Conceptualizing and executing sales promotion schemes to increase the brand visibility

· Leading and motivating the team to achieve pre-set targets

· Appointing new business partners to expand product reach in the market and working in close interaction with the dealers and distributors to assist them to promote the product

· Organizing the sales operations with focus on achieving predefined sales target and growth

· Forecasting and planning sales targets and executing them in a given time frame

· Identifying market opportunities, evolving business cases and offering successful products/services

Highlights:

· Managed marketing activities for North India as well as All India.

· Company promoted for taking responsibilities to handle Pan India business.

1) Develop around 50 authorized dealers in different locations in India from Zero.
2) Developed work holding business with OEMS.
3) Collect payment against CD from most of dealers to improve company financial system.
4) Reduce the Debtors days from 110+ days to 52 dayspan India.
5) Increase the distributor security amount from 30K to 1 lac improving company cash flow.
6) Developed Brand image of company & make trustworthy of company with among dealers & customers.
7) SOP for inquiry handling of customized tool holding & work holding products.
8). Established dealers networks in Punjab & achieved 100% targets every month throughout the year.

• Total 25 year experience in (20 year in Tech. sales & 5 Year in Manufacturing in EDM Wire plant).
• Experience in technical products sales with M.B.A.(Sales & Mktg) in customer Development, market research, preparation of sales strategies as per market Conditions & providing better services to customers.
• Proven abilities in improving customers satisfaction & integrating business growth & maximizing profit through the achieving in customers satisfaction by Providing better service & friendly relationship.

• A result oriented professional with over 20 year experience in sales & marketing & 5 Year in Manufacturing in EDM Wire plant.
• Good interpersonal skills, challenging attitude, well developed sense of Responsibilities, willingness to work hard, professional approach towards handling highly confidential matters.
• Proficient in managing Sales team with monitoring team member grievance redressal
• Liaising with necessary parties or customers which are related to our products.

• The Nickunj group an ISO 9001-2000 Certified company. Nickunj Group Set Itself on an ambitious Growth path Four Decades. Its Having 16 Branches & 02 Manufacturing units in All over India with verity of 14 Product divisions. Company imports mainly products &Leading as a sole distributer in India.
• D’andrea (ITALY MAKE) Products: - VMC M/C Tool holders in all spindle tapers, Boring solution- Rough & Finish boring heads (2 or 10 microns least count), NC Boring & facing Heads, collets, arbors, reduction & extension for boring Heads, inserts.
• Haimer (German Make) - Tool holders, collets, 3-D Sensor, Centro, Shrinks fit m/c.
• Elbo Controlli (Italy Make) - TOOL PRESETTING M/C.
• Bemato (Taiwan Make) - Tool trolley, locking fixture, hydro. /mech. Vices, tool Holders, collets, drill chuck, Drill grinder & vmc accessories.
• Tecnomagnete (Italy Make) - Magnetic lifters, Magnetic clamping bed for VMC m/c, QUAD Stamp for stamping m/c and also for moulding m/c.
• Kintek (Italy) Make- VDI Tool Holder for Turning Center.
• Fahrion & Eroglue (German Make)- High Precision Tool Holder for VMC & HMC.
• Alberti (Italy Make) - Angular Milling Heads , Live Tools & Flexible Heads.
• Elco (France Make)- Shrink Fit Machine.
• Mechler India- Tool Trolleys, Tool Cabinets, Tool Cupboard & Work Bench for CNC.

• Total 25 year experience in (20 year in Tech. sales & 5 Year in Manufacturing in EDM Wire plant).
• Experience in technical products sales with M.B.A.(Sales & Mktg) in customer Development, market research, preparation of sales strategies as per market Conditions & providing better services to customers.
• Proven abilities in improving customers satisfaction & integrating business growth & maximizing profit through the achieving in customers satisfaction by Providing better service & friendly relationship.