Naresh Pawar
SEO and Web Analyst
Pune,MH
Summary
Data-driven marketing specialist with 6+ years of experience in inbound marketing. Drives traffic and boosts audience engagement with dynamic marketing strategies and campaigns.
Result-driven SEO Specialist with background in enhancing online presence and visibility. Possess strong knowledge of keyword research, SEO copywriting and website analytics. Demonstrated ability to create effective strategies for increased organic search rankings, resulting in higher web traffic volumes and improved customer engagement levels. Skilled at collaborating with cross-functional teams to ensure consistent brand messaging across all platforms.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Web Analytics and SEO Specialist
LTIMindtree
10.2024 - Current
- Managed end-to-end SEO activities.
- Developed SEO strategies to ensure brand visibility in AI-generated answers (AEO/GEO) & conversational queries.
- Created GTM triggers and variables to capture specific user actions (form submits, clicks, scrolls).
- Managed eCommerce tracking in GA4 using data layer implementation via GTM.
- Designed custom events, parameters, dimensions, and metrics to measure advanced user interactions.
- Built custom JavaScript and regex solutions for advanced tracking scenarios.
Marketing Strategist
Persistent Systems
09.2023 - 10.2024
- Managed end-to-end SEO activities. Recommending strategies for boosting SEO rankings and traffic.
- Monitoring data through Google Search Console, SEMRush, Ahrefs, Bing Webmaster, and other SEO tools.
- Using Microsoft Clarity and Crazy Eggs to analyze heat maps and user behaviour to enhance the UI/UX of the landing pages.
- Configuring tags, triggers and variables in Google Tag Manager (GTM) for optimal tracking of the data in GA4.
- Monthly auditing website using technical tools like Screaming Frog & SEMRush to resolve website issues.
- Configured scalable tracking setups by combining DataLayer pushes with Custom JavaScript in GTM, ensuring precise GA4 event tracking and enhanced conversion measurement.
- Worked on WordPress CMS to handle basic landing pages and Implement SEO-related changes.
- Built GA4 reports and dashboards in Looker Studio.
IMBC (SEO) Executive
Futurism Technologies Pvt. Ltd.
04.2022 - 05.2023
- Worked on multiple E-Commerce projects in the US Region.
- Creating and managing custom events through GTM.
- Monitoring website traffic, search results & errors using Google Analytics, Google Search Console, Bing Webmaster & Ahref.
- Working closely with developers to improve the website performance and UI/UX according to the user's perspective.
- Created exploration reports in GA4. Designed data streams & custom dimensions/metrics for advanced reporting.
Mindpool Technologies Pvt. Ltd.
07.2021 - 03.2022
- Worked on multiple projects including E-commerce, Edtech, Healthcare, and IT Services.
- Conducted keyword research and developed comprehensive SEO strategies for clients in various industries.
- Handled client's social media accounts (Facebook, LinkedIn, Instagram) to increase brand awareness.
- Monitored and reported on website traffic, ranking positions, and conversions using Google Analytics and Search Console.
- Collaborated with content writers to optimize the website content. Providing references and keywords for content.
- Worked on an E-commerce website and set custom events using the data layer in tag manager to capture the data in GA.
- Outreach to acquire high-quality backlinks from relevant off-page techniques such as Guest Posting, Press Releases, Haro, Link Insertion, social platforms, etc.
- Provided recommendations to improve the website's speed and performance, and mobile friendliness.
- Data reporting to the client every month.
Digital Marketing Executive
FinCRM Technologies Pvt. Ltd.
09.2020 - 06.2021
- Performed in-depth keyword research, competition analysis and website analysis.
- Creating and managing link-building strategies.
- Strong analytical skills and experience in Google Analytics, Search Console, and Tag Manager.
- Planned and executed PPC campaigns, including keyword research, ad copy creation, and optimization.
- Working with content and graphic team to increase brand presence across the web.
- Conducted SEO audits and implemented technical and on-page SEO optimizations to improve rankings and traffic.
Digital Marketing Associate
24Webtech Business Solutions LLP
04.2019 - 08.2020
- Responsible for contributing to On-Page and Off-Page SEO activities.
- Worked on lead generation using off-page activities such as Press Releases, Blog Submissions, Article Submissions, etc.
- Plan and monitor the ongoing company presence on social media (LinkedIn, Facebook, etc.).
- Create monthly performance reports using Google Analytics and Search Console.
Education
BE - Computer Engineering
Modern Education Society's College of Engineering
PuneSkills
- Google Analytics
- Search Console
- Google Tag Manager
- SEMrush
- Screaming Frog
- Ahref
- Looker Studio
- Tealium IQ
- Canva
- Google Trends
- Chat GPT
Certification
- Digital Marketing Certificate
- Google Analytics Certificate
- SEMRUSH SEO Certificate
Timeline
Web Analytics and SEO Specialist
LTIMindtree
10.2024 - Current
Marketing Strategist
Persistent Systems
09.2023 - 10.2024
IMBC (SEO) Executive
Futurism Technologies Pvt. Ltd.
04.2022 - 05.2023
Mindpool Technologies Pvt. Ltd.
07.2021 - 03.2022
Digital Marketing Executive
FinCRM Technologies Pvt. Ltd.
09.2020 - 06.2021
Digital Marketing Associate
24Webtech Business Solutions LLP
04.2019 - 08.2020
BE - Computer Engineering
Modern Education Society's College of Engineering