Natasha Fernandes

• Driving the expansion of Shipoutfromusa's company in the capacity of a Director of Business Development
• Successfully brought on board many big e-commerce clients who sell on various marketplaces across India
• Introducing brand-expanding marketing initiatives, such as trade show exhibits and Facebook/Instagram marketing, to boost brand exposure
• Ensuring that each lead generated by inbound marketing gets contacted within the next feasible sales TAT.

• Achieved organization's ambitious growth by driving increased revenue and profit
• Managed customer assistance procedures and set them up to increase customer satisfaction
• Organized and kept an eye on daily operations to ensure the progress was happening without hiccups
• Coordinated with superiors to decide on operational actions and establish strategic objectives
• Scheduled and managed the execution of company strategies and the entry into new markets.

• Managing the ecommerce strategy, creating all the content on the website, product

descriptions and mailers.

• Developing and co-ordinate all marketing mailers with the digital creative team.

• Ensuring the sales stay on track according to the budget.

• Striving to identify innovative and creative ways to drive sales and improve customer

experience.

• Overseeing the merchandising of the website

• Organizing and managing all product photography.

• Liaising with the press agency on all ecommerce press requests, uploading relevant

press coverage.

• Troubleshooting- identifying areas for improvement and working with the web

development agency to resolve.

• Helping with the organization of special events such as the fashion shows the brand

participated in.

• Liaising with third party portals for selling our garments

• Monitoring sales of all the stores and generating MIS reports daily, monthly, quarterly

and yearly

• Attract, develop, retain and engage customers

• Demonstrate sales leadership for junior team members by playing an active role on the

selling floor, with VIC/VIP relationships

• Supervise sales to ensure customer satisfaction and engagement

• Implement action plans to achieve sales target and P&L- Define targeted quantitative

and qualitative goals and ensure they are achieved

• Regularly involved in delivering and leading retail projects that drive profitability,commercial success and retail excellence

• Ensuring that the standards, image and visual proposition required by the brand were

maintained

• Ensuring that all delicate situations regarding customer complaints and the overall sales

process are dealt with accordingly

• Handle all administration and accounting responsibilities.

• Manage stock and verify that it is in line with the Store's sales potential. Report to

Merchandising Retail at Headquarters accordingly

• Manage inventory activities taking into account related inventory results in

collaboration with the Back Office Operation

• Take all the necessary measures to guarantee the safety of the products and all valuable

materials in the store along with the Warehouse

• Optimize warehouse management in order to make the stocking of goods as efficient

as possible in terms of sales

• Develops talent, coaches the team with valuable feedback, setting ambitions and

measuring success

• Answered store and merchandise questions and led customers to wanted items.
• Ticketed, arranged and displayed merchandise to promote sales.
• Opened and closed cash registers by counting money, separating charge slips and balancing drawers.
• Organized store by returning merchandise to proper areas and restocked displays.
• Generated reports summarizing sales performance metrics and presented findings to management team.
• Greeted customers to determine wants or needs.