Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Personal Information
Disclaimer
Timeline
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NASIM AL FAHAD

NASIM AL FAHAD

Chennai,Tamil Nadu

Summary

Performance Marketing Analyst transitioning from 3 years in Software Testing. Brings strong analytical rigor, A/B testing discipline, and automation mindset to plan, launch, and optimize paid campaigns across Google, Meta, and LinkedIn. Experienced with GA4, GTM, conversion tracking, and dashboards. Known for data-driven optimization, clear experiment design, and crossfunctional collaboration with design/content to improve CAC and ROAS.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Linkedin Marketing & SEO

Hasna Technology
Chennai, Tamil Nadu
09.2024 - 09.2025
  • Developed and managed a content calendar, scheduling regular posts to maximize audience engagement and maintain brand consistency.
  • Leveraged LinkedIn Groups and targeted outreach to expand professional network and generate quality business leads.
  • Analyzed competitor LinkedIn pages to identify best practices and new content strategies, keeping the company's online presence competitive.
  • Managed LinkedIn marketing strategies to enhance company visibility and engagement on the platform.
  • Managed the creation and posting of engaging content, increasing follower count and post engagement.
  • Utilized LinkedIn analytics to monitor performance, track audience growth, and provide recommendations for campaign improvement.

Software Test Engineer

Cameo Corporate Ltd
Chennai, Tamil Nadu
01.2021 - 12.2022
  • Performed manual QA testing for Cheque Truncation System (CTS), ensuring accuracy, security, and compliance with banking standards.
  • Designed and executed test cases for transaction processing, image validation, and clearing workflows, reducing operational errors by 12%.
  • Collaborated with developers and banking domain experts to resolve defects and optimize end-to-end processing efficiency.
  • Maintained detailed documentation on test cycles, defect logs, and compliance validations for audit readiness.
  • Provided technical expertise, contributing to a 15% reduction in system failures and improved release quality.

Software Test Engineer

Hasna Technology
Chennai, Tamil Nadu
12.2022 - 08.2024
  • Led manual QA testing for web-based and mobile eLearning platforms, identifying and documenting defects throughout the SDLC.
  • Authored and executed functional, regression, and integration test cases based on system requirements and user flows.
  • Coordinated end-to-end testing of platforms, assessments, and reporting features, ensuring all releases met industry standards and internal quality benchmarks.
  • Collaborated with developers and instructional designers to provide actionable feedback, contributing to a 15% reduction in learner-facing defects and support tickets.
  • Maintained comprehensive test documentation, improved defect reporting, and supported seamless platform release cycles.

Education

Bachelor of Computer Science - Web Development, Data Analytics, Project Management

Manipal University
06.2022

Diploma in Aviation - aviation operations, safety protocols, communication skills

Fly air Aviation Academy
06.2022

Skills

  • Analytical Problem-Solving
  • Data Interpretation
  • Stakeholder Communication
  • Cross-Functional Collaboration
  • Experimentation
  • A/B Testing Mindset
  • Process Rigor
  • Documentation
  • Reporting
  • Performance Marketing Tools
  • Google Ads
  • Meta Ads Manager
  • LinkedIn Campaign Manager
  • Analytics
  • GA4
  • Google Tag Manager
  • Conversion Tracking
  • UTM Tagging
  • Data Visualization
  • Looker Studio
  • Google Data Studio
  • Excel
  • Sheets Dashboards
  • Web Development
  • Design
  • HTML
  • CSS
  • JavaScript
  • Responsive Design Principles
  • Campaign Optimization
  • CAC
  • ROAS
  • CTR
  • CPC
  • Marketing Funnel Strategy
  • Lead Generation
  • Creative Briefing
  • Content Collaboration
  • SEO Tools
  • On-page Optimization
  • Keyword Research
  • Competitor Analysis
  • Content Creation Tools
  • Canva
  • Figma
  • Copywriting
  • Design Creatives
  • Automation
  • Scripting
  • Basic Automation for Data Processing
  • Marketing Automation Tools
  • Makecom
  • Zapier
  • N8n

Websites

Certification

  • Foundations of Digital Marketing and E-commerce - Google (Coursera)
  • Assess for Success: Marketing Analytics and Measurement - Google (Coursera)
  • From Likes to Leads: Interact with Customers Online - Google (Coursera)
  • Attract and Engage Customers with Digital Marketing - Google (Coursera)
  • Foundations of User Experience (UX) Design - Google (Coursera)
  • Introduction to Front-End Development - Meta (Coursera)
  • Programming with JavaScript - Meta (Coursera)
  • Learn JavaScript - Scrimba (Coursera)
  • Microsoft Excel - Coursera

Languages

English
Tamil
Hindi

Personal Information

Title: Performance Marketer

Disclaimer

I hereby declare that the information provided above is true and correct to the best of my knowledge and belief.

Timeline

Linkedin Marketing & SEO

Hasna Technology
09.2024 - 09.2025

Software Test Engineer

Hasna Technology
12.2022 - 08.2024

Software Test Engineer

Cameo Corporate Ltd
01.2021 - 12.2022

Bachelor of Computer Science - Web Development, Data Analytics, Project Management

Manipal University

Diploma in Aviation - aviation operations, safety protocols, communication skills

Fly air Aviation Academy

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NASIM AL FAHAD