Playing with my Kids, Visiting Temple with family, weekends outing with friends
Natarajan Mahadevan
Market Development manager - Medical Device
Chennai
Summary
Dynamic sales and marketing professional with over 20 years of experience in the pharmaceutical sector, specializing in Retina (Anti-VEGF) and Glaucoma (Surgical Medical Devices). Currently serving as Market Development Manager at Glaukos, overseeing initiatives across the South and East zones, with a proven track record as Senior Regional Manager for Anti-VEGF in South India. Expertise in driving results through strategic business development, stakeholder engagement, joint value creation, and effective negotiation. Committed to leveraging extensive industry knowledge to foster growth and enhance market presence.
Overview
20
20
years of professional experience
4
4
Languages
Work History
Market Development Manager
Glaukos
01.2024 - Current
- Trained hospital stakeholders on effective selling technique, leading to improved performance metrics.
- Acted as a liaison between the company and external partners, facilitating communication and collaboration on joint marketing initiatives like press meet, organizing camps.
- Collaborated with cross-functional teams to create innovative marketing campaigns that boosted company revenue.
- Regular training to hospital counsellors and developing them on converting high value products
- Developed and implemented strategic marketing inputs for product visibility to patients, resulting in higher brand awareness and sales growth.
- Created engaging content for social media platforms to increase brand visibility and consumer engagement.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Collaborated with KOL in developing patient awareness video and patient testimonials
- Supporting hospital insurance team on product reimbursement and product listing in GIPSA and private insurance companies
Senior Regional Business Manager
Novartis Healthcare Private limited
04.2008 - 01.2024
- Last four years got Outstanding rating 3.2, 2.3, 3.2 ,2.3
- Worked as RBM for 2 years in Pune and working as Sr.RBM taking care south zone for last 6 years in Chennai
- 2022 – South Zone being recognized as top performance of pagenax in all India got Best FLM award in cycle meeting Jaipur and Goa.
- Having excellent relationship with key stake holders in Aravind eye Hospital , Sankara Nethralaya, Dr Agarwal Hospital, LVPEI, Maxivision, Chaithanya eye hospital, Giridhar, Rajan eye care , Govt accounts like Southern Railways, Military Hospital.
- Collaborated with market access team and driven activities involving stake holders - Insurance expert , Health care professional expert from LVPEI , Public affairs team discussed on diabetic retinopathy early diagnosis covered in ayushman Bharat.
- Dialog on insurance : Organized meeting in major hospitals involving medical expert , two Insurance expert . Target audience is doctors , hospital counselors, Hospital insurance team. Created awareness on diseases and discussed product insurance cashless and reimbursement claim process and cleared all their queries. After this insurance reimbursement on our product increased to 20%
- Organized expert panel meetings involving product users and non users of local key opinion doctors sharing their experience of our product benefits to patients. After this , many non users started using our product.
- Collaborated with FICCI team organized meeting involving health minister , govt health expert , Institution health expert discussed about latest developments in the field of ophthalmology , patient awareness, unmet needs of eye diseases, support required from government .
- Three months project : Gathered complete information on antivgef market usage in south zone . Analyzed total potential procedures , competitors product indication wise split, package cost to patients , reason for choosing higher cost product, expectation from medical expert while choosing product.
- Organized meeting involving General ophthalmologist and giving training involving medical expert on medical retina diseases and how to do injections.
- Established concept to HCP, Why there is a need of our product to AMD and DME patients.
- Schiwiz 2020 , I won topper as FLM in south zone among all business head units. Received 100 spark Points and recognized in Yammer. Schiwiz 2022 got runner up
- Coached team and motivated them to do learning digital courses for self development . They did 1268 courses and done teach back to others.
- Got opportunity to be first Optha T.E.Ds. Teachers, Energizers and Disseminators to share my learning experience across national level to all one ophtha associates in novartis. Received many appreciation and spark awards from various associates
- Nominated as FLM, Ophtha india for APMA Virtual Curiosity Trip 2020 to associates who visits india from turkey and Bangladesh. Got Opportunity to engage various faculty leaders in novartis India , ophtha pharma . Introduced them to various doctors and our hcp shared perspective on our products to them .
- All India QUIZ 2014 (Product knowledge, selling skills & Market knowledge) , I am one of the participant nominated from south zone in India . From cross India out of 350 Participants 6 best participants are selected from various zones like south, south central , East ,west , North & north central .In this, I have won 1st prize .
Scientific Officer
Serdia Pharmaceuticals
12.2006 - 04.2008
- Worked as Cardio / Diabetic division
Medical Representative
Nicholas Piramal
01.2006 - 12.2006
- Worked Neuro / Psychiatry division
Medical Representative
Ajanta Pharma limited
08.2005 - 12.2005
- Worked in Dermatologist division
Education
MBA -
University of Madras
05.2008
BSC - Bio chemistry
SRM Arts and Science College
04.2005
12th Std - undefined
The Hindu Theological Higher sec School
06.2002
10th Std - undefined
Sacred Heart Higher Sec School
03.2000
Skills
Goal-oriented
Interests
Timeline
Market Development Manager
Glaukos
01.2024 - Current
Senior Regional Business Manager
Novartis Healthcare Private limited
04.2008 - 01.2024
Scientific Officer
Serdia Pharmaceuticals
12.2006 - 04.2008
Medical Representative
Nicholas Piramal
01.2006 - 12.2006
Medical Representative
Ajanta Pharma limited
08.2005 - 12.2005
12th Std - undefined
The Hindu Theological Higher sec School
10th Std - undefined
Sacred Heart Higher Sec School
MBA -
University of Madras
BSC - Bio chemistry
SRM Arts and Science College