Natasha Mathur

• Managed monthly content requirements, including task delegations to junior writers and securing approvals from BU heads within established timelines.
• Collaborated with cross-functional teams to understand project requirements and improve existing knowledge base materials and product documentation.
• Developed internal and external documentation, including tutorials, concept documents, FAQs, product descriptions, and troubleshooting guides, aligning them with Mu Sigma's editorial standards.
• Worked closely with the Head of Marketing to oversee content strategy across various channels and provide creative direction.
• Created varied content assets for social media to simplify complex data analytics and AI topics through engaging narratives and visuals.
• Produced content for demand and lead generation initiatives, such as blogs, battle cards, ad copy, landing pages, infographics, case studies, solution videos, etc.
• Conducted quality reviews of marketing content and technical documentation.
• Analyzed web and social content performance using analytics tools to continuously refine strategy and drive marketing efforts.

Note: Promoted internally within one year, transitioning from Senior Executive - Technical Content to Assistant Manager - Technical Content within TO THE NEW.

• Provided editorial and technical content support to team members, closely collaborating with design teams to develop engaging visuals for diverse content needs.
• Assigned, reviewed, and validated technical content produced by the team and freelance writers for grammar, technical accuracy, and adherence to set standards and styles.
• Constructed content strategy and quarterly content calendars for clients keeping in mind the customer challenges, buyer personas, journey mapping, and the competitive landscape.
• Consistently developed and deployed quality technical content that encapsulated clients' unique stories, solutions, and services.
• Created annual review presentations for clients, highlighting the successes of the past year and outlining plans for the future to secure continued partnerships and retainers.
• Collaborated with senior marketing managers to develop campaigns aligned with clients' target audiences, leveraging strategic planning and innovative ideas.

• Wrote, edited, and published long-form technical B2B content such as whitepapers, case studies, user guides, annual ESG reports, eBooks, and thought leadership blogs for clients - Alibaba Cloud, SolarWinds, Tech Mahindra, HCL Technologies, SAP, etc.
• Developed and maintained customer-facing content, including in-product instructions, how-to video scripts, and glossary content.
• Conducted research and interviews with SMEs, analysts, and product owners to gather requirements, understand solutions, and identify content topics.
• Gathered and implemented feedback from clients and stakeholders to enhance content quality.
• Reviewed and edited existing internal content, strategically repurposing it to create fresh content assets.
• Wrote copy and content for global campaigns across various channels: websites, ads, social media posts, case studies, landing pages, events, email campaigns, video scripts, brochures, paid media, etc.

• Wrote detailed gadget review guides for consumer tech devices (e.g., smartphones, smartwatches, etc.), covering technical usage, instructions, performance analysis, and personal insights to guide potential buyers.
• Authored exclusive news reports and articles simplifying various technology trends into easy-to-understand language suitable for technical and non-technical audiences.
• Managed the complete branded content process at Mashable India, including ideation, creation, editing, and delivery of promotional content, aligning with brand objectives and editorial guidelines.
• Connected top brands like Samsung, Airtel, HP, Accenture, Dell, Lenovo, Amazon, etc., with Mashable India's 10M+ unique visitors and 1M+ social media followers through sponsored articles and videos.
• Worked closely with client servicing, graphic design, and brand teams to promptly address feedback on branded articles.
• Collaborated with senior editors to refine drafts, ensuring consistent tone and style across various platforms.
• Generated ideas for new content series based on audience interests and market trends.
• Played a key role in shaping Mashable India's distinctive voice for the technology and science categories by conceptualizing and writing articles with unique perspectives.
• Measured and improved content performance leveraging website traffic metrics and social media engagement via Google Analytics and HubSpot.
• Interviewed industry experts via video meets in cybersecurity, cloud computing, gaming, SaaS, programming, and science domains from renowned organizations like NASA, McAfee, and Infosys, resulting in high Google News rankings and 50,000+ daily pageviews.
• Participated in product launch events and collaborated with public relations agencies on behalf of the publication, enhancing coverage and industry relationships.

• Developed and delivered 400+ writing assignments, adhering to established standards and guidelines. Projects included technical tutorials, long-form blog content, and practical application guides on various technical subjects.
• Reviewed and edited best-selling books and course materials on Python, Cloud Computing, Machine Learning, and related computer science topics for structure, grammar, content, clarity, and style.
• Ensured accuracy of technical details and fundamental concepts in 20+ tech books through collaboration with subject matter experts, product teams, authors, and other stakeholders.
• Acted as a proxy reader to ensure language and concepts in the tech books were clear and accessible to the audience.
• Assisted managing editor in approving, editing, and proofreading guest content for Packt Hub.
• Conducted keyword research and implemented on-page search engine optimization (SEO) strategies for Packt Hub's website content, improving visibility and search engine rankings.
• Collaborated with the marketing team to ideate and develop marketing content promoting Packt's range of technical books for increased visibility and sales.
• Managed the marketing content pipeline from planning to distribution, ensuring timely content delivery.
• Assisted in mentoring new technical writers, focusing on research skills, writing abilities, and job requirements.