NATASHA SHEVDE

• Led business development and licensed partnerships across SAMENA (SEA, India, MENA) region for high growth categories. Directly responsible for regional LOB strategy, key licensee management, annual budget planning and quarterly revenue forecasting
• Drove regional P&L for new business projects such as Marvel Fit, Disney Beauty and Disney Home worth $40M incremental revenue
• Managed Disney's largest direct-to-retail partnerships worth $30M revenue and established Disney's omni-channel retail strategy
• Led cross-functional teams to achieve regional goals and consistently grow business at 15% CAGR

• Grew the overall fashion business by 50% from $25M to $38M at retail value across Disney brands in India and South Asia
• Built and managed strategic partner ecosystem of global brands, direct-to-retail accounts, distribution players and e-tailers to achieve revenue growth of 30%
• Spearheaded Disney's foray into youth fashion vertical to boost category contribution to 35%
• Created and executed overall fashion category strategy across 60+ partners through key licensing negotiations, P&L management and unique product development
• Drove new business initiatives across 70+ brands to boost earned revenues by $2M

• Established Disney as the 2nd largest toy company in India - compounded net sales by 5x from $2.6M in 2011 to $12.9M in 2017
• Generated bottom-line growth of 50% with leading global toy brands (Lego, Hasbro, Mattel) and formulated a GTM strategy for key launches through a deep understanding of supply chain management
• Drove new business initiatives that accounted for 30% of total revenue
• Championed regional growth strategy in Sri Lanka across core sub-categories through direct-to-retail and wholesale partnerships
• Achieved market leadership of licensed toys in wholesale & hyper channel through Disney Direct - Managed P&L to drive profitability of operations for vertical model of business
• Created customized marketing and retail campaigns for Hamleys, Toys R Us, Amazon, Flipkart
• Represented Disney at annual global licensing conventions such as Hong Kong, Nuremberg and Shanghai toy fairs

Sourcing- Bangalore, India

• Drove end-to-end development for key apparel product lines with an achievement of 100% on-time commercialization
• Negotiated $6M garment business for 2012 London Olympics

Retail- Gurgaon, India

• Ambience Mall Turnaround Project: Achieved 24% increase in monthly walk-ins through enhanced VM concepts, 80% boost in fitness category sales and 65% improvement in yearly ATVs through training programs
• Easytone Product Launch: Executed a 360⁰ trial inducement & retail activation plan to hit 87% sell-through rates, amongst the highest in India

Marketing- Cape Town, South Africa

• Directed the largest brand-building collaboration for adidas South Africa during FIFA World Cup 2010, growing football sales by 26%
• Responsible for local implementation of global football brand marketing strategy and campaigns

Group Strategy & Planning – Herzogenaurach, Germany

• Authored high-visibility MIS sales and forecasting reports across distribution channels globally

• Handled corporate strategy, revenue analysis, and business development for Tata Sons and Reliance Industries

• Handled affinity marketing channel for catalog, credit card, and airline partners across US/UK/Canada
• Identified new business opportunities, formed strategic partnerships, and increased insert media/direct mail revenues for top 10 accounts including Bank of America, Barclays, HSBC, Mastercard
• Identified untapped Hispanic marketing platform, adding $500K to bottom-line revenues