Nathan Johny
AVP – Growth
Bangalore
Summary
An astute, high-energy, data-driven marketer with 9+ years of experience in developing & executing marketing & brand strategies with the ability to understand the ongoing market scenario & customer trends. From formulating strategies to executing 360-degree marketing campaigns, building a product to creating brand awareness, handling the external media to managing the internal & external PR, seeking new customers through promotional events to maintaining long-standing partnerships, handling multiple agencies to coordinating with on-ground partners, I have a diverse grasp of marketing, communications, CRM.
Effective communicator between internal and external clients and continually created processes to capitalize on revenue generating and networking opportunities.
Overview
7
7
years of professional experience
3
3
years of post-secondary education
4
4
Certifications
Work History
Assistant Vice President – Growth
Helloworld Living (Acquired by Aurum PropTech)
Bangalore
09.2019 - Current
- Headed and developed the BTL - Offline Marketing HyperLocal Program, Retail Sales Program, Corporate Business Development Program & Community Program.
- Growth hacked lead generation by generating leads at INR 0 CAC
- Drove the retail-sales revenue from a 25Crores ARR to 60Crores ARR in the year 2022 through a strategic pronged sales qualification approach and building out a holistic resident-only focused living experience through our partner network alongside multiple ancillary revenue offerings. This approach increased our lead conversion to 21% and exceeded the sales AOP by 115.7%.
- Drove B2B sales revenues with a recurring revenue of 1.2Crores MoM by signing and onboarding corporates – Wipro, Azim Premji Foundation, GE Healthcare, TCS, Capgemini, Goldman Sachs, Ernst & Young, Reuters, Daimler, P&G, Burman Hospitality, Everseen etc.
- Launched Arogya homes a division of Helloworld across 16+ cities during the Covid-19 outbreak, propelling the no name brand to a lodging contender encompassing all hotels and coliving players which catered to over 200+ corporates generating a recurring revenue of 1.3Crores MoM.
- Established the Growth Bible for Marketing & Brand hygiene which assisted in opening 50+ buildings with occupancy levels over 75%+ occupancy across launch locations.
- Responsible for the P&L of HW's Coworking Business vertical contributing 4.8Crores to ARR through the onboarded clientele - Jupiter, Repute, 360 realtors, WorkIndia & Mando Halla.
Director & Business Head – India
Educaro GMBH
Bangalore, Tunis, Dusseldorf
10.2017 - 10.2019
- Implemented and responsible to develop the Study in Germany Program, Work in Germany Program and Nursing Apprentice Program end to end by Planned and developed strategies to increase Sales, Brand presence and territory.
- Launched and propelled the global footprint of Educaro across Tunisia, Morocco, Algeria, Istanbul and Indonesia by launching the Global Nursing Apprentice Program.
- Spearheaded revenues from INR 0 to INR 1Crore MoM in the first year and INR 19.2Crores ARR in the 2nd year through a strategic offline sales approach registering a 30% growth in revenues MoM.
- Recruited, hired and elevated 80 highly talented individuals who brought enthusiasm and team spirit to the department, which increased efficiency and effectiveness.
- Drove Product Up-selling and Cross-Selling by inculcating strategic planning and coaching in areas of prospecting, sales and value-added presentations resulting in a 80% rise in projected customer LTV's.
Head of Sales & Marketing
Quiklo (Acquired)
Bangalore
03.2016 - 10.2017
- Built and led a team of 50+ marketing professionals to help execute Quiklo’s offline BTL marketing strategy across six Indian cities, creating a loan book size INR 6 Crores in 10 months.
- Drove a team to conduct 250+ college fests across six cities creating brand awareness and generating 2500+ new customers.
- Conceptualized and launched the Brand Ambassador Initiative across all major college campuses in Bangalore, Chennai, Hyderabad, Mumbai and Pune, signing 3000+ ambassadors active across these cities gaining recognization with all media agencies
- Partnered with 250+ educations institutions across six cities to provide education loan to their students, created a loan book size of INR 4 Crores in two months.
- Created a network of marketing agencies across six cities and executed various hyper-local BTL activations garnering brand awareness and recall at large across the student target group
Education
BBA - Marketing And Management
Christ University
Bangalore 06.2013 - 03.2016
Skills
Strategic sales & marketing planning
Certification
Business Communications
Timeline
OKR Implementation & GANTT Planning
03-2020
Customer Psychology and Buying Habits
01-2020
Assistant Vice President – Growth
Helloworld Living (Acquired by Aurum PropTech)
09.2019 - Current
Customer Life Cycle Management
10-2018
Business Communications
03-2018
Director & Business Head – India
Educaro GMBH
10.2017 - 10.2019
Head of Sales & Marketing
Quiklo (Acquired)
03.2016 - 10.2017
BBA - Marketing And Management
Christ University
06.2013 - 03.2016
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