Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Navaneeth Raghavan

Digital Marketing
Bengaluru,KA

Summary

I’m a digital marketing consultant with 8.5 years of experience with a deep interest in data- driven and growth strategies, seeking a position that offers challenging responsibilities, with an organization where I can utilize my capabilities and apply my skills and knowledge for the growth of the organization and self.

Overview

1
1
Certification
3
3
years of post-secondary education
8
8
years of professional experience

Work History

Account Manager

TikTok
Bangalore, Karanataka
03.2020 - Current
  • Managed $2mn/Bimonthly revenue by supporting 50+ key accounts in the US market across various verticals, by sharing optimization recommendation with Partner mangers.
  • Coordinate with Account Management, Sales & Marketing and Product teams to identify and solve issues blocking advertiser performance
  • Manage and grow post‑sale client relationships with advertisers of all sizes (Top Clients – Adobe, Apple, Grammarly, Cash App, HBO, Sephora, Curefit,)
  • Trained US and Brazil account managers on TikTok new features and tools
  • Investigate and work directly with product & engineering teams to help them troubleshoot client issues during a campaign
  • Conduct regular business reviews and take a consultative, long‑term approach to build productive relationships with clients, in collaboration with the sales team.
  • Analyzing account performance against key metrics to identify, recommend and implement optimization solutions to increase efficiency and meet clients’ KPIs
  • Monitoring and executing end-to-end ad optimization, liaising with key internal and external stakeholders

Digital Marketing Manager

Global Media Insight
Kochi, Kerala
04.2018 - 01.2020
  • Manage and implement paid strategy to align with client business goals
  • Managing all digital accounts across multiple service lines (Paid, Analytics, and CRO) in APAC & GCC
  • Demonstrate deep understanding of client goals in order to forecast budgets, create campaign structures, and take complete ownership of multiple client accounts
  • Understand the client and their business from a holistic perspective; managing and optimization the websites
  • Manage business models of clients to create and implement a digital marketing strategy to target the right audience with a defined Market segmentation
  • Working with onshore managers to support the smooth running of digital marketing campaigns
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Develop growth and engagement strategies in order to expand the Company’s digital media.

Senior Analyst/Lead

IQuanti
Bangalore, Karnataka
11.2015 - 03.2018
  • Manage and expand search engine marketing campaigns to meet
    client‑defined goals and strategic objectives. Helped to drive the
    strategy and overall business plan for auction media
  • Use Google AdWords, Bing, Facebook, Yahoo Gemini, and other
    engines to develop and optimize new accounts, campaigns, ad
    groups, and keywords to ensure ROI for all clients
  • Manage and execute Amazon Marketing Service tools for India top
    Brand Fossil
  • Manage and execute online search engine marketing and strategy
    for Fortune 500 clients
  • Managing, optimizing, and expanding PPC campaigns to meet campaign goals and strategic objectives on Google, Bing, Facebook, & Twitter. Hands‑on experience on different auction models & campaign types namely GSP, Remarketing, DSP, DSA, RLSA, Video & Engagement Campaigns.
  • Creating media plan proposals by forecasting yearly and quarterly
    targets and KPIs.
  • Training junior analysts and analysts on various tools and
    scenarios

Digital Media Analyst

HBJ Capital
Bangalore, Karnataka
11.2014 - 11.2015
  • Monitor and administer web analytics dashboards, reports, and
    key reporting tools, and point out key areas of importance in
    accordance with client goals
  • Support the generation of new paid search campaigns, ad groups,
    and accounts and aid in the creation of new paid search
    marketing initiatives
  • Assist in the maintenance and monitoring of keyword bids,
    account daily and monthly budget caps, impression share, quality
    score, and other important account metrics
  • Provide recommendations and execute strategies for keyword
    opportunities, campaign structuring, targeting, display network,
    and other facets of paid search in accordance with client goals
  • Extract insight from campaign data, identify relevant trends, and
    provide well developed proactive recommendations to enhance
    and exceed overall client search marketing goals and objectives

PPC Analyst

Dart Info Services Pvt. Ltd
Bangalore, Karnataka
07.2012 - 07.2013
  • Experience in Internet Marketing through PPC Campaigns, Ad Words, etc., and knowledge of tools available in the market that can be used for website promotion and advertising.
  • My Responsibilities include optimization and reporting of Ad campaigns and testing of all Ad creative for compliance of site specifications as well as functionality.
  • Hands‑on experience in setting up, customizing, and administering a full‑function enterprise‑class Identifying opportunities for building brands in various social spaces
  • Manage Client relationships, day‑to‑day coordination, and execution.

Education

Bachelor of Business Management -

University Of Mysore
04.2009 - 04.2012

Skills

    Strategic planning

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Certification

Google Ads

Timeline

Google Ads

01-2021

Account Manager

TikTok
03.2020 - Current

Digital Marketing Manager

Global Media Insight
04.2018 - 01.2020

Senior Analyst/Lead

IQuanti
11.2015 - 03.2018

Digital Media Analyst

HBJ Capital
11.2014 - 11.2015

PPC Analyst

Dart Info Services Pvt. Ltd
07.2012 - 07.2013

Bachelor of Business Management -

University Of Mysore
04.2009 - 04.2012

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Navaneeth RaghavanDigital Marketing