Navdeep Singh Yadav

• Team Handling: Handling counselors team of 4 people, drive admission through various ATL/BTL activities
• Plan and direct staffing, training and performance evaluations to develop and admission, counseling activities
• Admission Activities/Counseling: Counseling to admission aspirants
• Planning and execution of new initiatives to maximise the admissions
• Promotional activities to enhance brand recognition
• Organize various brand building activities like, School connect program, career guidance sessions etc. in 300+ Schools and 20+ Colleges.

• Admission and Outreach: Handling New Delhi, Delhi-NCR, Haryana, Rajasthan
• Participated in education fairs at various locations of India
• Counselling to admission aspirants
• Invited various schools for open house sessions conducted at different locations
• Develop and deliberate the roadmap for expansion of admissions in new areas
• Organised various brand building activities like Mall Promotion, School connect program, career guidance sessions, faculty development programs etc. in 200+ Schools and 25 Colleges of, Delhi- NCR and Haryana
• Vendor Management: Coordinate with different vendors of Outdoor media, Event Organizers and education fair
• Managing printing of University flexes, boards, citations, application forms, brochures and other collaterals
• Tie-Up with cyber cafés and bookshops for admission support.

Budget Management**: Successfully managed the marketing budget across 4 Utkarsh Classes centers and 3-PW VidyaPeeth centers, ensuring optimal resource allocation and consistent tracking of expenditures.
- **Activity Planning**: Strategically planned and executed a variety of marketing activities, enhancing brand visibility and market penetration.
- **Online Promotion**: Developed effective organic and paid advertising campaigns, and social media channels to maximize reach and engagement.
- **WhatsApp Campaigns**: Designed and implemented targeted WhatsApp drip campaigns, increasing customer engagement and retention rates.
- **AOC Campaigns**: Led the planning and execution of AOC campaigns, contributing to improved customer acquisition and brand loyalty.
- **Influencers Marketing Campaigns**: Led the end-to-end execution of influencer marketing campaigns, boosting reach and driving higher lead conversions.
- **Field Activities**: Orchestrated various field marketing (ATL/BTL) events, driving immersive brand experiences and interactions with target audiences.
- **Print Advertising**: Managed the planning and scheduling of newspaper advertisements and hoardings in key locations to enhance local brand presence.
- **Branding Initiatives**: Established innovative autohood, e-rickshaw, pole kiosk etc. branding strategies, ensuring broad local visibility and connecting with diverse customer bases.
- **Creative Development**: Collaborated with design teams to create compelling promotional materials and creatives tailored to specific campaigns and audience segments.
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.

• Handling Jaipur and nearby market
• Formulation and execution of promotional, ATL and BTL activities
• Training and development of sales team
• Branding and promotional activities in feeder market
• School and teacher liaisoning.

• Admission and Outreach: Handling Rajasthan, Madhya-Pradesh, Chhattisgarh, Uttar-Pradesh, Andhra-Pradesh, Telangana
• Invited various schools for open house sessions conducted at different locations Develop and deliberate the roadmap for expansion of admissions in new areas
• Promotional activities to enhance brand recognition
• Organise various brand building activities like mall Promotion, school connect program, career guidance sessions, faculty development programs etc. in 150+ Schools and 50 Coaching centres
• Vendor Management: Coordinate with different vendors of outdoor media, event organisers and education fair
• Managing printing of university flexes, boards, citations, application forms, brochures and other collaterals
• Tie-Up with cyber cafés and bookshops for admission support.