NAVDEEP MEHTA

• Implemented LeadSquared – CRM & Automation Tool to organize contacts, increase productivity, orchestrated innovative marketing automation campaigns to boost awareness, engagement and sales.
• Planning, monitoring and optimizing Organic, PPC, affiliate, native, video, programmatic email and SMS campaigns to boost brand awareness and generate leads.
• Improved page content, keyword relevancy, and branding to achieve search engine optimization goals. Lifted traffic by more than 100%.
• Optimized online campaigns, creative, ad copies & landing pages yielded to 60% less marketing spends & better conversions.
• Administered a day long virtual events attended by 50+ international universities, parents & 1,000 students.
• Planning marketing calendar for social media, blogs, guest posts, press releases, video ads, to coincide with new product and service releases.
• Synthesized current business intelligence data to produce reports and polished presentations, highlighting findings and recommending changes in the strategy.
• Tracked and analyzed web analytics to make proactive adjustments to marketing strategies.
• Collaborating with team members across verticals and digital marketing agencies to help expand marketing channels.
• Managing a team of 8 digital marketers engaged in developing content, designing campaigns, improving traffic & conversions.

• Reduced email channel cost by 80% by developing in-house email marketing infrastructure.
• Increased profitability by 1.5x for email channel within 6 months by using the right marketing techniques and methods.
• Improved email deliverability by using tools like Google Postmaster, Return Path and Litmus.
• Increased inbox delivery by managing IP & domain reputation, user engagement, and sender Score.
• Integrated SMS channel with marketing tools to deliver performance based campaigns.

• Positioned iDreamBiz as no. #1 Email Marketing Agency over Elance by offering intelligent end-to-end email marketing & marketing automation solution.
• Successfully delivered 500+ digital marketing projects with 5 Star rating on Elance.
• Increased email channel conversion rate for various international brands by 2.7x within 6 months and contributed revenue using the right marketing techniques.
• Amplified customer base by maintaining effective business relationships, providing good customer service, and technological updates.

Previous positions with iDreamBiz:

• Sr. Business Development Executive
• Business Development Executive