Meta Ads Manager
Navdha Sharma
Sr. Manager- Social Media & Communications
New Delhi
Summary
A creative, results-driven marketer with expertise in strategic planning and team leadership. Led social media strategies to elevate brand visibility and engagement, collaborating with cross-functional teams to drive data-informed growth and optimize performance metrics. Proven success in influencer marketing and corporate communications, fostering long-term partnerships and securing client acquisitions.
Overview
8
8
years of professional experience
Work History
Sr. Manager- Social Media & Communication
CIN Universe
04.2024 - Current
- Developed and executed end-to-end social media strategies, marketing calendars, and campaigns tailored to diverse brand goals.
- Led social media audits, reporting, and competitor analysis to optimize positioning, performance metrics, and refining strategies through data-driven insights.
- Collaborated with cross-functional teams, including Design, Performance Marketing, and SEO, to align digital media initiatives with marketing objectives.
- Conceptualized, styled, and managed photoshoots to create impactful visual content aligned with brand narratives.
- Managed multiple platforms simultaneously, ensuring cohesive messaging and branding across channels.
- Optimized social media profiles for SEO, driving organic traffic to company website.
- Facilitated partnerships with influencers and other organizations, expanding network reach and collaboration opportunities.
- Conceptualized and executed brand and offline communication collaterals, including logos, brochures, magazines, menus, and print/outdoor ads.
- Played a pivotal role in brand pitches and campaign ideation, contributing to successful acquisitions, and long-term partnerships.
- Key clients handled: Hyatt Centric, DoubleTree by Hilton, The Grand New Delhi, Moksha Himalaya Spa Resort, Krishna Watch Company, Mercure Hotel, Holiday Inn, Fort Rajwada, Lemon Tree Hotels, Radisson Hotel
Social Media & Marketing Strategist
Freelance
01.2022 - 03.2024
- Strengthened brand presence by streamlining social media, executing content strategies, and running targeted campaigns that improved reach and engagement.
- Boosted awareness and recognition through influencer collaborations, creative promotional materials, and strategic marketing initiatives.
- Drove data-informed growth by analyzing performance metrics and market research.
- Built client trust and retention by recommending effective brand strategies with measurable growth.
Event Planning Associate & Social Media Manager
Gaurav Chauhan Events
07.2019 - 12.2021
- Planned, conceptualized, and executed corporate events and weddings, leading a team of 25+ individuals.
- Executed 30+ large-scale events and high profile weddings.
- Initiated and single-handedly managed high-yielding social media campaigns to enhance brand visibility, reach, and lead generation.
Brand Consultant - PR & Social Media
Beam & Words
06.2017 - 05.2018
- Designed and executed PR strategies (print and digital) to boost brand visibility and positioning.
- Led influencer campaigns to expand reach and enhance brand credibility.
- Developed well-crafted press releases, advertorials, and press kits, working closely with publications, resulting in increased media attention for clients.
- Managed brand launches & activations, ensuring impactful storytelling and collaborations.
- Developed organic social media calendars aligned with brand's marketing objectives.
- Key Clients: WeWork, Social, Smoke House Deli, Thirsty Beers, Tarun Tahiliani, Hyatt Regency, John Jacobs Eyewear, OBL Tiles, Proquest Nutrition, 3INA by Forever New, Asian Hawkers Market, Hotelivate, HolyBelly, Wai Wai Noodles
Education
Advanced Certification - Digital Marketing & Communication
Mudra Institute of Communications (MICA)
Ahmedabad, India 04.2001 -
Post Graduate Diploma - Event Management & PR
NIEM
New Delhi, India 04.2001 -
Bachelor of Commerce - Commerce
University of Delhi
Delhi, India 04.2001 -
Skills
Strategic Planning
Analytics & Reporting
Corporate Communications
Branding
Content Development
Market Research
Influencer Marketing
Public Relations
Event Management
Team Management
Software
Meta Business Suite
WordPress
GetResponse
Canva
VN Video Editor
Timeline
Sr. Manager- Social Media & Communication
CIN Universe
04.2024 - Current
Social Media & Marketing Strategist
Freelance
01.2022 - 03.2024
Event Planning Associate & Social Media Manager
Gaurav Chauhan Events
07.2019 - 12.2021
Brand Consultant - PR & Social Media
Beam & Words
06.2017 - 05.2018
Advanced Certification - Digital Marketing & Communication
Mudra Institute of Communications (MICA)
04.2001 -
Post Graduate Diploma - Event Management & PR
NIEM
04.2001 -
Bachelor of Commerce - Commerce
University of Delhi
04.2001 -
Similar Profiles
Vaibhavi ChhetriVaibhavi Chhetri
Social Media Manager at Cin UniverseSocial Media Manager at Cin Universe
Thomas BrowneThomas Browne
Line chef at Cin Cin ItaliaLine chef at Cin Cin Italia
Marina RobakMarina Robak
Project Manager at CIN Consult GmbH / CIN LLCProject Manager at CIN Consult GmbH / CIN LLC
Sam KuperSam Kuper
Data Scientist at Acme Packet Inc.Data Scientist at Acme Packet Inc.
Deepak Kumar MishraDeepak Kumar Mishra
Team Leader and Product Expert at Nityo Infotech Services Pvt. LtdTeam Leader and Product Expert at Nityo Infotech Services Pvt. Ltd