Driven professional with 10 years of experience in automotive aftermarket industry and broad experience in Sales and Product development & marketing from top pinnacle companies.
Dedicated Automotive professional with a history of meeting company goals utilizing consistent and organized practices.
Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand & in coordination with global team.
A good technical & IT savvy with background of mechanical engineering academics.
An effective communicator possessing excellent presentation & soft skills with honed marketing & sales management, logical and problem-solving abilities.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work History
Assistant Manager - Product Development & Sales
SEG Automotive Private Limited
Bengaluru
05.2023 - Current
Responsible for complete aftermarket activity (Domestic, Interplant & direct export).
Determine customers & market needs, prepare business cases to launch new product by benchmarking of competitor products (Domestic & Global).
Launch of new products for aftermarket timely (Time to Market).
Establishment of direct export dealers for aftermarket and increase the export sales.
Coordination with local business partner for increasing domestic sales by analyzing VIO (Gap analysis).
Preparation of Quotations for new aftermarket enquires.
Co-ordinate with other department for release of new products in IAM and PPAP Activities
Releasing of aftermarket catalogue and update time to time.
Revision of Prices half yearly based on changes in RM index.
Prepare and release Monthly IAM management summary.
Responsible for pricing statergies and maintain desired gross margin.
Division Trade Marketer
Valeo India Pvt Ltd
Channai
01.2022 - 05.2023
Determine customers & market needs and prepares Business cases to launch new products & segments.
Launch of new products to market by analyzing proposed product requirements and product development programs.
Responsible for repair, maintenance & crash product lines.
Deploy action plans for respective product lines, trade marketing action plans in order to deliver sales and margin objectives at regional level.
Responsible for developing product communications, contents to publish in sales force to do mega campaigns.
Identify key references and develop wish list from other Valeo sites (Asia, Europe, & ASEAN) and launch in Indian aftermarket.
Launched Horn range in portfolio (New segment to division).
Completed business case for brake pad project (New segment to division).
Launched 44 new Part numbers in Electrical segments (Time to Market).
Weekly review with global team on ongoing projects (China & Europe).
Responsible for product marketing arbitration in forecast tools for sales requirements for defined product lines.
Maintaining material master in SAP according to PLM cycle.
Responsible for content writing on products to publish in official company websites.
Responsible for creating paper & electronic Catalogues & cross lists
Demand Generation Campaigns - Develop and execute campaigns that successfully drive engagement and generate quality sales.
Manage Market Studies: Information gathering from sales team / External research projects / customer survey.
Market quantification and Competition analysis, including market watch and research.
Formulate range and pricing needs, based on market developments and competition analysis.
Key SAP user from product marketing department & played key role in deploying MRP Planning.
Monthly sales analysis, report and follow-up & MIS reporting to Management.
Day to day coordination / monitoring of monthly corrective action plans according to monthly results & follow up with sales.
Give support for product-technical questions to customers and customer service.
Work closely with sales teams to ensure all product management initiatives meet customer objectives.
Area Sales Manager
Valeo India Pvt Ltd
Bengaluru
08.2019 - 12.2021
Set and achieve sales targets for assigned region.
Responsible for Complete Sales Cycle by Managing 18 Distributors in south Karnataka region.
Analyzing sales data and keep up to date with market trends.
Make sure that customer will not miss TOD by analyzing sales vs Target.
Mapping fleet operators nearest distributors.
Formulate tactics and strategies to target new potential customers within prioritized markets.
Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
Built lasting relationships with clients through outstanding customer service interactions.
Weekly meetings with Sales reps to identify techniques to overcome sales obstacles.
Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
Attracted new client and developed customer relationships by hosting product-focused events.
Territory Head- Karnataka (Sale & BD)
Samvardhana Motherson Auto System Pvt Ltd
Bengaluru
04.2018 - 06.2019
Handled Primary and Secondary Sales all over Karnataka.
Business Expansion and implementation all over Karnataka
Increased sales volume by expanding product line to new retailers.
Exceeded regional annual sales target by 50%.
Weekly meetings with Sales reps to identify techniques to overcome sales obstacles.
Resolved customer issues quickly and managed accounts to increase sales and meet quotas.
Organize marketing campaigns to increase customer engagement with targeted demographic and drive brand visibility.
Helping business Partners to achieve their monthly target.
Identified opportunities for growth within Karnataka territory and collaborated with sales teams to reach sales goal.
Functional reporting to respective Zonal Manager and COO.
Missionary Sales Representative-Diesel Business
Bosch Limited ( A Consultant from Genius Consultancy)
Bengaluru
07.2015 - 04.2018
Handled 26 BDS and 5 ODP from SO Bangalore across South Karnataka.
Successfully implemented & Tracking of Loyalty program.
Performed immediate service support to customers for resolving their issues and complaints in compliance with company guidelines and rules.
Effective implementation and training on Bosch Service Portal in all BDS.
Established of Buyback Program in all BDS, ODP and NW.
Following BDS and ODP target every Bi-monthly, Quarterly & Half yearly.
Mapping of Neutral workshop across South Karnataka (130 NW) and implemented NW Hi-5 & Hi-10 Schemes.
Regularly conducting training for distributor sales team.
Functional reporting to respective Area manager and Zonal Manager.
Engineer ( Technical Illustrator)
Quest Informatics Pvt Ltd
Bengaluru
09.2013 - 04.2015
Developed Parts illustrative designs using internal data base and company standards to produce results that meets customer parameters.
Parts Information processing & E- Catalogue creation.
Design change part information capturing and Part deviation fixing.
Part illustration creation and modification as per client requirements.
Project statistics and reporting.
Creating 2D Drawing using CorelDraw for Created BOM.
Updating illustration to respective catalogue.
Maintaining product data in PDM tools (KOLA, RUMBA, RAPID & LISA).
Education
Bachelor of Engineering - Mechanical Engineering
Malnad Collage of Engineering
Hassan
09.2009 - 06.2013
Pre-university - Science
M. Krishna Pre- University Collage
Hassan
06.2007 - 06.2009
Skills
Territory Management
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Software
Data Analysis
MS Office
SAP MM
Certification
Business Analytics & reporting
Interests
Cricket, Chess, Puzzle solving
Timeline
Assistant Manager - Product Development & Sales
SEG Automotive Private Limited
05.2023 - Current
Division Trade Marketer
Valeo India Pvt Ltd
01.2022 - 05.2023
Business Analytics & reporting
12-2020
Area Sales Manager
Valeo India Pvt Ltd
08.2019 - 12.2021
Territory Head- Karnataka (Sale & BD)
Samvardhana Motherson Auto System Pvt Ltd
04.2018 - 06.2019
Missionary Sales Representative-Diesel Business
Bosch Limited ( A Consultant from Genius Consultancy)
Senior Executive - Heat Treatment at ZF Rane Automotive India Private Limited ( Formerly Known As Rane TRW Steering Private Limited. )Senior Executive - Heat Treatment at ZF Rane Automotive India Private Limited ( Formerly Known As Rane TRW Steering Private Limited. )